#505 - Amazon Is Sending Customers Away?! and 1-Hour Delivery Is Here | Weekly Buzz 5/18/26

Amazon is driving traffic and shoppers beyond Amazon.com, new Sponsored Products prompts are rolling out, and 1-hour delivery is now launching in select cities. These and more on this week’s episode of the Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Opens Shop Direct to More Merchants in E-Commerce Pivot
https://www.techbuzz.ai/articles/amazon-opens-shop-direct-to-more-merchants-in-e-commerce-pivot

Sponsored Products prompts and Sponsored Brands prompts
https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-sponsored-products-and-sponsored-brands-prompts/

For our new feature alert, Helium 10 Review Insights is back, helping sellers instantly see what buyers love, hate, and what is hurting ratings so they can fix listings faster, beat competitors, and drive more sales.

Amazon launches 1-hour shipping in US cities to challenge Walmart
https://finance.yahoo.com/news/amazon-launches-1-hour-shipping-100457426.html

Walmart quietly makes a key change in every store
https://finance.yahoo.com/news/walmart-quietly-makes-key-change-181000250.html

Advanced sellers should consider upgrading to Helium 10 Diamond to unlock deeper historical data, brand analytics, search query insights, and share-of-voice tools that make competitor and market analysis much easier. Use code: SSP20 to get 20% off for 6 months.

That’s it for this week’s Helium 10 Weekly Buzz. Thanks for tuning in, and we’ll see you next week with more updates, tools, and strategies to help you stay ahead in e-commerce.

In episode 505 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

• 00:00 - Introduction
• 00:41 - Amazon Sends Traffic to More 3rd Party Websites with Shop Direct
• 03:40 - Sponsored Product Prompts and Sponsored Brands Prompts are now Available for US Amazon Sellers
• 07:51 - New Feature Update: Helium 10 Review Insights Is Back!
• 12:00 - Amazon Launches 1-hour Shipping
• 14:39 - TikTok Influencer Finder and Messenger Tool
• 18:29 - Walmart Rolls out Digital Price Tags in Stores
• 21:16 - Special Offer From Helium 10