AM/PM Podcast

Amazon may be testing a major review change, with some shoppers seeing only 10 reviews unless they apply for more. Amazon clarifies its multiple account policy. Plus, it’s Episode 500 of the AM/PM Podcast! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. In this episode, we’re switching things up with a fresh new look, and it’s the perfect time because this is Episode 500 of the AM/PM Podcast! Join us for a quick trip down memory lane as we celebrate nearly 10 years of the AM/PM Podcast and keep Manny Coats’ classic “How cool is that? Pretty cool, I think.” spirit alive. Amazon reviews might be acting weird again, and it could be more than just the usual “dog page” error some shoppers have seen for months. In this week’s first story, Bradley shares a new test showing up on certain customer accounts where you can only view 10 reviews and then have to “apply” to see more, with Amazon promising an email response within five business days. If this expands, it could push more shoppers toward Rufus-style review summaries rather than reading reviews directly, and it could significantly impact how sellers and tools analyze review data. Especially after Amazon’s crackdown that removed Helium 10’s Review Insights. The good news: the Helium 10 team is working on a new, fully “Amazon-compliant” version that still provides high-quality review insights, and Bradley asks viewers to share in the comments if they’re seeing the same review limits and whether they think it could roll out more widely. Amazon Seller Central: Account health tips for multiple selling accounts https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVFVQ1RDRThCSlJXUUhK Helium 10 New Feature Alert! Check out the new upgraded Cerebro with new Sponsored Rank filters, so you can instantly spot keywords where multiple competitors are bidding top of search. It’s a fast way to see which terms rivals are fighting for most, and what should be on your ad radar next. Amazon Seller Central: Upload Images now provides faster uploads and more flexibility https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTE5HMzJYWTlMRExVUUha Seamlessly reach relevant audiences with enhanced targeting capabilities from Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-introduced-enhanced-targeting-capabilities/ Next week brings a free AI monthly workshop with expert Andrew Bell showcasing Helium 10’s revamped Listing Builder, now an all-in-one “8-in-1” workflow that combines keyword research with AI optimization, including Rufus question targeting. Register here: http://h10.me/aim3226 If you’re in New York City, you can also catch Bradley in person at the ASGTG conference in Brooklyn on Thursday, March 5. It’s the 12th ASGTG event and his first time attending in eight years, so it’s a rare chance to meet up, network with sellers, and hear from a lineup of strong speakers. And yes, it’s famous for the food, apparently “Michelin-starred for an Amazon conference” levels, so come for the content and connections, and stay for the bites. Register here: http://h10.me/asgtg Thanks for tuning in! Check back next week for more buzzing updates and strategies to help you stay ahead in e-commerce. In episode 500 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:44 - Episode 500 of the AM/PM Podcast! 03:07 - Is Amazon Hiding Reviews From All Amazon Customers? 07:35 - Amazon Multiple Account Policy Clarification 10:45 - How To See What Keywords Competitors Are Advertising Top Of Search 13:06 - Amazon Seller Central Image Upload Update 14:27 - Faster Way to Search Amazon Brand Analytics 18:19 - Amazon Ads Display and Video AI Targeting 20:10 - Upcoming Webinar and New York Event Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!   💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started: Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon! New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today! Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed! Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions! You can also listen to the AM/PM Podcast on YouTube here!   Transcript: Bradley Sutton: Did Amazon make a huge new review update where for most people reviews won't even show up anymore? Amazon has clarified its multiple account policy. These stories and more on today's weekly buzz. Oh, by the way, this is episode 500 of the AM/PM podcast. How cool is that? Pretty cool. I think. Hello everybody and welcome to another episode of the AM/PM podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz where you give you a rundown of all the goings on in the Amazon Tik TOK shop and e-commerce world. We let you know what new features Helium 10 has, and we also give a training tip of the week.   Bradley Sutton: So let's get started and see what's buzzing. All right, guys, this is a new look. If you guys are watching this on the, our YouTube channel, uh, and the reason why we're doing something a little bit new, we're going to be testing out some new looks for the Weekly Buzz here because this is episode 500 actually of the AM/PM Podcast. Now, as you guys know, the, the Weekly Buzz has not been on the AM/PM podcast the whole time. It just actually started here a few months ago, but going back to the original guys, do you know when the very first ever AM/PM podcast was take a look here on a, it's on our YouTube channel for AM/PM podcasts. It was almost exactly 10 years ago.   Bradley Sutton: Guys, the first episode dropped or March 4, 2016 on YouTube and now here almost exactly 10 years later, we have episode 500. Now, you know, throughout the, the years, we have had a lot of episodes on the AM/PM podcast. It was actually, uh, around, uh, when was this looks like, uh, 2017 when we started doing a, uh, the special intro that Manny would do. And actually, if you notice, uh, since we took the AM/PM podcast, uh, as host back, you notice what we do something very similar. Uh, now also to try and keep the spirit of the origin of the AM/PM podcast. Remember guys, before Helium 10 was around, the AM/PM podcast was here, right?   Bradley Sutton: The AM/PM podcast predates the, uh, you know, Helium 10. And so this is a, a big legacy for us here. And we want to remember the legacy that, you know, the founder of the AM/PM podcast, Manny coats did. That's why we integrate some of his catchphrases. Like how cool is that? Pretty cool. I think. And some of the other like intros and things that, that, that he would do. So, uh, hope that we were able to, to keep the legacy. Now, interestingly enough, speaking about the Weekly Buzz, the very first time we uploaded Weekly Buzz on YouTube, I know we used to do it somewhere else too. We were doing it since like 2019. I can't find where those videos were uploaded.   Bradley Sutton: It might've been Facebook, but the first episode that we had launched of the Weekly Buzz on YouTube was actually three years ago on the Helium 10 channel, when we had different employees here at Helium 10, uh, doing a Weekly Buzzes. So we've come a long ways, guys, 500 episodes and I love doing the AM/PM podcast. And I love also doing the Weekly Buzz, letting you guys know what's buzzing.   Bradley Sutton: So let's go ahead and hop into our first news story of the week. This is something that could be a Red herring or a false alarm but Part of this hasn't going on for a while All right So for some of us as you guys know when you hit reviews on Amazon like here I'm in a Graceful by Design Bible verse mapping journal. I hit the review count, right? It goes to the bottom and I scroll down here and I hit see more reviews. I get a dog page. Bradley Sutton: All right, so a lot of people have this this has been going on for months but now, there's something new where in a lot of accounts not everybody But Amazon is doing something where it says you can only see 10 reviews and you have to apply to be able to see more. I can't do it on this browser But let me bring another window into the screen here just a moment But for other customers like here in my account, this is a different I have to have a different window here because it's blocking me and unfortunately, I didn't screenshot how this looked and I clicked on something I'll try and explain what it was But when I click on that more reviews that more reviews page and scroll down here to the bottom I actually don't get a button that says see all reviews, but there was a button right here that said hey, apply to see more reviews and I clicked on it and then it says your request to see more reviews has been sent. You'll receive an email within five business days.   Bradley Sutton: Remember this is all as a customer now, this is kind of shocking to me because First of all as you guys know Amazon made Helium 10 take away our Review Insights tool where we could just download all the reviews and you know Allow you to parse through it and see what the common words are Amazon in like their AI crackdown which is kind of ironic because our tool had nothing to do with AI But it just got caught up in there since we're the biggest person who was looking at reviews. And so you guys know that Review Insights was taken away, but there's still other, you know Chrome extension and stuff out there that we're still doing it because they're not as big as us And so like Amazon didn't care too much about them. But here's the thing like This is kind of a significant change if for a lot of customers Amazon is saying Oh, no, you can only see 10 reviews now. What does that mean? Bradley Sutton: That means they'd be pushing people to like Rufus Right to be able to see what the summary of the reviews is and that by itself first of all I cannot imagine this being permanent but like that to me is an FTC lawsuit waiting to happen, right? So I kind of scared you guys with you know with the whole headline and how I started this but my personal opinion and guys I do not know any more than the next person I don't have any inside information from the Department of Amazon who's doing this But I cannot imagine any world where Amazon is gonna say hey for everybody You can only see 10 reviews now like they would be sued to high heaven like what I can't see what people think about this product, you know per se but who knows, you know, like I've been I've been wrong before about these things sometimes Amazon does stuff that might seem counterintuitive right but imagine a world where that does go through and customers can't see those reviews anymore like we're gonna see a big increase in people, you know finding out about Rufus and learning about it because through Rufus I mean even me even now I use Rufus sometimes to like summarize the reviews But then as Amazon sellers this would obviously affect you guys those of you who still use some kind of rudimentary means to download the reviews or you guys are doing what Amazon doesn't want you doing and that you have an AI who goes and tries to download the reviews that might not be available to you anymore. Bradley Sutton: Well guys, you know regardless of what Amazon is gonna do from the instant that we stop or we stop showing review insights. We were working up on a backup plan. So myself and Vincent on our team, we're gonna have something hopefully for you guys soon. And I say we as in like I don't have anything to do. I'm like not a developer I just came up with the concepts and our hard workers at our team are the ones who actually put it into it to play. But we're gonna have a brand new version of Review Insights soon That is a hundred percent Amazon compliant and gives you some insights into reviews without breaking Amazon's policies about downloading reviews or trying to use AI to summarize them, etc. So be looking out for that, but let me know what you guys know or what you guys think in the comments below. Could this possibly roll out to everybody where Amazon's just gonna stop Amazon buyers from being able to see a lot of reviews I mean for a while You've only been able to see like I don't know 50 or 100 could it be going down even more time will tell I guess. Bradley Sutton: All right next up, this is just from a Seller Central and it's entitled account health tips for multiple selling accounts. This has been clarified. I think, you know, pretty much like most people understand that. Yes, you can have multiple selling accounts. Those of us old schoolers remember that back in the day you couldn't have multiple accounts and you'd have to like kind of hide it.   Bradley Sutton: Now, that being said, it's interesting to note about what this says here. It says here, our multiple accounts policy allows you to operate one account per region unless you have a legitimate business need for owning more. Right. But here is the situations. That's a legitimate business deed. It says you may open separate accounts when you have distinct brands with different storefront names, manufacture products for separate companies or participate in programs, requiring separate accounts.   Bradley Sutton: For example, if you've registered one brand that sells soap and another that sells pet food, you can maintain two accounts to simplify management. So if you guys want to see all of the details of the policy on your dashboard, we have a link right here down below. There is a link to the seller code of conduct that talks about multiple accounts, but here's the part that's important. This is not necessarily new. This is as old as time, as long as this policy has been around, but it's something that's a good reminder. It says here, learn how policy issues affect related accounts.   Bradley Sutton: It says, if there's a violation of our selling policies or the seller code of conduct for one account, all your related accounts may be impacted. Depending on the situation, we could cancel listings, suspend, deactivate accounts, suspend payments across all your selling accounts, right? So this is something that's important to understand is yes, you can have multiple accounts, but still a lot of sellers, including myself, we take the same measures that we did back in the day when Amazon frowned more on multiple accounts.   Bradley Sutton: And that is we keep our accounts completely segregated for this exact reason that, that they're, that they're talking about here. Basically, what does that mean? Segregated? When I launch a new Amazon account, if I don't want to tie it to my other accounts, what I do is I usually get a remote server. You know, there are these like, it's like renting a computer in another place. And that's where I create, I log in remotely to that computer.   Bradley Sutton: And that's what I use to create the account. And then that's the only place where I ever log in on an admin account, right? From the, from day one, from that account, what I do is I then make a sub account and now it's the sub accounts that I log in on my personal computers and things like that, right? This is a way where, Hey, heaven forbid, something happens to one of my accounts. They're not all hopefully tied together so that all my accounts all of a sudden get suspended. So it's important to review these policies, guys, especially if you're thinking of having multiple accounts or you do have multiple accounts. But you know, some people might think I'm paranoid the way I do things, but I just don't want any beef, you know, with Amazon. And so that's why I do it that way.   Bradley Sutton: All right, next up we have our new feature alert of the week. And this is in Cerebro our most used tool. You guys, a while back years ago, we have seen this feature where it's called the advanced rank filter. And if those of you old school, you guys might have remembered, this was a feature that I actually dreamt like it was in a dream I had.   Bradley Sutton: And then I took it to the product team and five months later it was, it was a tool that's never happened before. I'm not sure it's ever going to happen again, but it just shows you how much I live and dream and breathe Helium 10. But if you look here, the old, the, the one that was the dream filter was number of organic competitors and competitor organic rank.   Bradley Sutton: Basically what that has meant is if we have like five competitors, I can say, Hey, show me the keywords where at least one and a max of two or whatever I want was ranking between one and 10 or one and five. So it's like, Hey, who's showing up organically at least once or multiple competitors are all in the top 10 or top 30 or top 100 or whatever. But what we never had was something for a sponsored ranks.   Bradley Sutton: What if you want to know, Hey, out of all of these coffin shelves that I just put here into Cerebro, how many of them or what keywords have at least two of these competitors advertising top of search, like in the top like seven positions. All right. So what I would do here, these are our brand new filters under number of sponsor competitors on a put minimum two and competitor sponsored rank between one and seven.   Bradley Sutton: And let's see if there are any keywords here that are going to show up and look at that. There's seven filter keywords, coffin shelf, large coffin, bookcase, coffin shelf or wall. Where is this data coming from? It's coming from the sponsored rank count and average. And so as you can see, if I put my mouse over here, I can see that Helium 10 has detected multiple competitors, all advertising in the top of the search. And so this is a great way to be able to see, Hey, what are the most important keywords from an advertising point of view that my competitors are concentrating on? So I hope you guys can take this new feature for a test drive. I believe this is in all plans, Platinum and Diamond and above.   Bradley Sutton: Next up another new update from seller central. They talked about this week entitled in this article, upload images now provides faster uploads and more flexibility. All right. So there's an upload image section where you can do things in bulk, you know, as opposed to editing your listing one by one, and then going to the pictures tab, you can actually upload, uh, the, uh, you know, images.   Bradley Sutton: Now this is not new, but what's new? Well, now you can actually upload both multiple individual images. It says, and zip files, right? That's pretty cool because like sometimes you might get zip files from your designers, right? And then you have to unzip it and then copy it to your desktop and then upload it. But now, no, you don't have to you can upload a zip file directly to Amazon seller central. You also now have flexible file naming. Amazon says and simplified sibling ASIN management. What does that mean?   Bradley Sutton: Well, let's say you've got a listing that has a lot of variations, a lot of child items instead of one by one, adding the images for each one, maybe like coffin shelf, maybe, uh, you know, all of the images about the coffin gift box are the same. That's what it is for my coffin shelf. Instead of having to upload it every single to every single color, I can take that one gift box image and upload it across like all of the siblings or all of the children, uh, listing. So if you guys want more information, check the link below.   Bradley Sutton: All right, next up, we've got our strategy of the week and it is going to be handled by Carrie and she's going to be talking about Amazon brand analytics.   Carrie Miller: This is another powerful feature in Helium 10 that you're not going to find anywhere else. So if you remember the 4th of July decorations product that we analyzed earlier, well we used historical data to see which keywords drove sales in past peak seasons. So what I want to do is take this a step further and we're going to use brand analytics to, to get some historical data.   Carrie Miller: So Amazon's brand analytics shows us the top three most clicked and highest converting products for a given keyword. And it even tells us the conversion share, how many sales came from a specific search term. So, and again, with brand analytics, you need to make sure that your Helium 10 account is connecting connected to seller central and you have access to brand analytics in order to get this data.   Carrie Miller: So again, it's going to show the top clicked and top converted. Now what I have here is I actually have searched that top ASIN from the 4th of July and I'm basically checking for this week, the week of the 5th of January 5th to the 11th. And I'm not going to see a lot of product rankings for like 4th of July, but I have seen, I am seeing a lot of other things.   Carrie Miller: Like I see patriotic decorations, red, white, and blue, patriotic party decorations. So there's quite a bit of decorations actually being searched in January. But what if I wanted to go back and I want to see all of those, you know, basically keywords that this particular product is, you know, showing for up for in the top three clicked and top converted products.   Carrie Miller: So I'm going to go to black box and I'm going to paste in the ASIN of that particular product again, and I'm going to just go here and I'm going to go back in time and I'm looking even for Memorial Day. So I want to see all those Memorial Day keywords even. So maybe I'll just go, you know, May and all of these weeks and I actually can check all of these weeks instead of having to download this individual information and kind of figure out all the spreadsheets and kind of just sort through it all.   Carrie Miller: And this would take hours and hours and hours before, but I'm just going to actually, I'm going to go through July or June. And so I'm going to just basically find all the keywords and I'm going to apply the filters. I want to find all the keywords where this product was ranked in the top three and top click converted.   Carrie Miller: And it is actually going to show you what week. So week 21, week 22. So we've got red, white and blue decorations and where it's ranking here. So we've got all of this incredible data. We've got 55 really highly important keywords for this product. You've got even firework decorations.   Carrie Miller: So we've got patriotic birthday decorations, American parties. So people are having American parties, a lot of really great keywords, independence day, decorations, patriotic decorations. So you can find all of those keywords that this particular product is ranking for error, basically being the top click and top converted for this particular product.   Carrie Miller: So why is this a game changer? Well, this data has always been available in seller central, but getting it took hours and hours of downloading, filtering, and sorting through millions of rows of keyword data. And honestly, I wasn't really able to do it because it, it, every time I tried to download it, it would just take hours and hours.   Carrie Miller: And I think you really needed a developer to do that. But with Helium 10, I get instant access to Amazon's own insights, not just guesses, but actual clicks and conversions data straight from Amazon. And that's it for this advanced strategy, a unique feature only in Helium 10. And it's available to diamond plan members with brand registry. And it saves hours of manual work while uncovering hidden keyword opportunities.   Bradley Sutton: Thank you very much, Carrie. That is one of the features that is used on our Diamond plan guys. Diamond is our most popular plan. Make sure to give it a test drive. Use code SSP20 if you guys are interested in signing up for the diamond plan once a month, you just get 20% off. You can cancel at any time, but brand analytics is one of the top features you cannot get anywhere else. Make sure to get the diamond plan so you can take advantage of that.   Bradley Sutton: All right. Next article of the week is from Amazon advertising. It's entitled seamlessly reach relevant audiences with enhanced targeting capabilities from Amazon ads. Now this is affecting a display video, an audio campaigns and product and in-market category. So this is an AI powered multi-signal intelligence is what Amazon is calling it to autonomously combined behavioral and contextual signals. I need to autonomously figure out what the heck this, these phrases mean.   Bradley Sutton: This is a language to advance for me. And anyways, Amazon continues. It's streamlines campaign setup and eliminates the need to create multiple line items for different targeting approaches. Now the first part is product targeting. It says it enables advertisers to reach shoppers in market for specific products by leveraging Amazon's proprietary shopping signals to connect with audiences interested in complimentary products. All right.   Bradley Sutton: So, you know, Amazon has tons and tons of data on how people shop and their behaviors and stuff. And so basically it's using AI now to help your, you know, sponsor display product targeting campaigns to reach relevant audiences. So basically under the targeting tab, you are going to see a new button that says add targeting with AI.   Bradley Sutton: And that is what, you know, this announcement is about now. Why is this important? Amazon says by leveraging Amazon's proprietary shopping and search signals through AI powered optimization, advertisers can reach high intent audiences, whether they're shopping for specific products, browsing categories, or engaging with content all while maintaining control over their targeting strategy.   Bradley Sutton: All right. So as with almost anything that Amazon advertising comes out, it's worth a try. Those of you using sponsored display and sponsored video, give it a try and let us know what you think.   Bradley Sutton: All right. Next week, I believe the first one is going to be on March 2nd, which I believe is Monday or Tuesday. Guys, I am doing a special workshop with AI expert, Andrew Bell. We're going to be talking about Helium 10's game changing new listing, but why is it game changing? I don't use that word. Always. It changes the game because the game before was all right, I need to make a listing. I have to run Cerebro regular search. I'm going to do Cerebro opportunity keywords.   Bradley Sutton: I'm going to do historical Cerebro. I'm going to do an advanced rank filter in Cerebro. Kind of like the one I just showed you guys today. Now I go to Amazon brand analytics. Now let me go ahead and go into search, create performance. And you tie in all of these keyword data points. And then you create your listing with something with AI, perhaps that was, you know, created two years ago. Well, why the game has changed now is listing builder is now eight and one. You can do all of that in just one step, right?   Bradley Sutton: And you, we have a completely revamped scoring system. I talked a little bit about this last week in the Weekly Buzz, but what we are going to do on Monday in this workshop, we're going to show you the gold standard of what you should be doing when you're creating a new listing or optimizing an existing one, leveraging both the most up-to-date best practices for Amazon SEO with AI. All right.   Bradley Sutton: AI is going to create the listing for you, but it's also being been designed by Andrew to help optimize for AI. For example, there's a field now where you can enter ASINs and we will make sure that your listing answers the questions from Rufus for those ASINs. What are the questions that the Amazon AI algorithm, including Rufus asks about commonly about products?   Bradley Sutton: We're going to make sure that it's still going to use all the keywords that you find in your keyword research, but now it's going to make sure that your listing is written in a way where it is optimized also for AI. So guys, this is a super, super important workshop we're doing. If you guys want to register it's free of course,   Bradley Sutton: h10.me/aim3226. All right. H10.me forward slash AIM. Uh, next week also in person, if you guys want to meet me, anybody in New York city, I'm going to be at the ASG TG conference, the 12th one for the first time in eight years, I am going to be there in Brooklyn, New York, Thursday, March 5th. If you guys want tickets, go to h10.me/asgtg. There's going to be some great speakers there. This conference hands down has the best food that you've ever had. And an Amazon conference is like Michelin starred pretty much.   Bradley Sutton: So, you know, come for the great talks, stay for the food, whatever the reason is, it'd be great to see you this Thursday. All right, guys, those of you watching on YouTube, let us know what you think of this new format. Uh, let us know in the comments below. You want us to tweak a little something. Let us know in the comments below. Thank you guys for tuning in. We'll see you next week to see what's buzzing.  

Build 100 TikTok Shop orders per day without messing up your Amazon sales. Our guest reveals what finally made it “click,” plus the mistakes that almost shut it down. If you’ve been wondering how to hit 100 TikTok Shop orders per day without cannibalizing your Amazon business, this TikTok Thursday episode is built for you. Host Shivali Patel sits down with Alina Vlaic, an Amazon seller, operator, and owner of the AZrank agency, who’s been deep in the trenches, to unpack what it takes to make TikTok Shop work consistently (not just a lucky spike).   Alina walks through the behind-the-scenes journey: what she focused on first, the signals that told her a product could win on TikTok, and the moments where things went sideways. On TikTok Shop, momentum can change fast. This episode gives you the mindset and the practical direction to test smarter, avoid common traps, and keep moving even when the platform throws curveballs.   If you want a repeatable system, not vague motivation, listen through and take notes. Then pick one action to implement today, because the sellers who win on TikTok Shop are not waiting for perfect clarity. They are testing while everyone else is still overthinking. In episode 499 of the AM/PM Podcast, Shivali and Alina discuss: 00:00 – Introduction 01:12 – Why Alina’s Known for Ranking and Indexing 04:16 – The 10-Point Practical Playbook (Amazon to TikTok Shop) 05:13 – The Proof: How They Hit Nearly $1,000/Day and 100 Orders/Day 06:27 – Key Setup: Linking TikTok Page & Shop for Shoppable Content 08:38 – Don’t Assume It’ll Work: How to Test Your Amazon Catalog Fast 11:39 – Content Strategy: Why Your Own Posting Still Matters 15:57 – The $2,000 GMV Unlock for More Creator Access 18:40 – The Drop: Violations That Crushed Visibility and Limited Orders 20:39 – The Fix: Using Tools to Escalate and Clear Violations 33:59 – Creative “Reverse Hook” Strategy  39:00 – Q&A  

Supreme Court strikes down most Trump tariffs, TikTok Shop reverses seller-shipping changes, and Helium 10 revamps Listing Builder! Catch it all on this week’s Buzz episode. We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Supreme Court strikes down most of Trump's tariffs in a major blow to the president https://www.nbcnews.com/politics/supreme-court/supreme-court-strikes-trumps-tariffs-major-blow-president-rcna244827 TikTok Shop halts plan to end independent shipping for U.S. sellers after backlash https://www.modernretail.co/operations/tiktok-halts-plan-to-end-independent-shipping-for-u-s-sellers-after-backlash/ Helium 10 just revamped its Listing Builder tool to speed up keyword research and create optimized listings in minutes. See how the new AI workflow pulls real Amazon data and helps you write listings built for modern search and Rufus. Shoppable Collections Beta Ending https://sellercentral.amazon.com/enhanced-content/content-manager Amazon Seller Central News: Update to OTDR listing deactivation process as of February 28, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVDdIVjdTQ0dQTTlFWlNG Amazon Seller Central News: Use new dashboard to view changes to your brand’s product detail pages https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlQzNllaNURZMzU4WDk0   Lastly, a big Amazon networking event is coming to Brooklyn, and it’s packed with tactics sellers are using right now. Get the details, grab the discount, and see why Bradley’s showing up in person. Go to http://h10.me/asgtg   In episode 498 of the AM/PM Podcast and Weekly Buzz, Shivali talks about: 00:00 - Introduction 00:43 - Tariffs Unconstitutional? 04:01 - TikTok Halts Shipping Changes 06:45 - Revamped Listing Builder 14:16 - Shoppable Collections Ending 15:35 - OTDR Listing Deactivations 17:10 - Historical Comparisons 21:18 - Review Listing Changes 23:06 - Catch Bradley on ASGTG

Are your Amazon ads “broken” or is it something else? In this episode, we share a simple audit that reveals what’s really killing performance and the first fix that usually changes everything. Most sellers assume Amazon PPC is the problem when the real bottleneck is often the offer. In this episode, Carrie Miller and Destaney Wishon walk through a quick, repeatable way to diagnose what’s actually holding growth back: bids, campaign structure, or your product detail page. The goal isn’t “optimize everything.” It’s to identify the one thing that’s breaking performance and fix that first.   Destaney starts with Amazon Advertising’s Brand Metrics Dashboard to compare your conversion rate and traffic vs your category. If your conversion rate is below the category median, PPC can drive clicks all day and still struggle—because you’re paying for traffic your listing can’t convert. She explains how category selection matters (sometimes you need to go broader to get better benchmarks) and why seasonality and market share shifts can fool you if you only look at your own numbers.   From there, the audit shifts into Amazon PPC fundamentals: avoid messy structures like mixed match types without a harvesting system, duplicative campaigns, and multiple ad groups that wreck budget control. The recommended approach is to use one campaign, one ad group, organized by strategy (traffic/rank vs. efficiency/profit). Then bid optimization becomes simpler: focus on the highest-spend targets first, make changes using the right attribution window (not hour-by-hour panic), and allocate budget intelligently—Sponsored Products as the core spend, with Sponsored Brands kept within a reasonable performance range. Stop guessing and start auditing. Hit play, run the same checklist on your account, and you’ll know exactly what to fix first so your next Amazon PPC change actually moves the needle.   In episode 497 of the AM/PM Podcast, Carrie and Destaney discuss: 00:00  – Introduction 01:00 – Are Your Amazon Ads Broken (Or Is It The Wrong Fix?) 02:21 – Start Here: Amazon Advertising Brand Metrics Dashboard 03:00 – PPC Only Works If Your Listing Converts 04:04 – Conversion Rate vs Category Median 05:22 – Traffic Opportunity: Detail Page Views vs Category 08:36 – Category Median vs Category Top 10:37 – Red Flag: Mixed Match Types Without Keyword Harvesting 13:28 – Structure Fix: One Campaign, One Ad Group  14:52 – Bid Optimization: The 80/20 Method 25:22 – How Often To Adjust Your Amazon PPC  28:17 – Budget Split: Sponsored Products vs Sponsored Brands 32:01 – Branded vs Non-Branded Budget

TikTok Shop sales are booming. Will Amazon surpass Walmart? Plus, a major Helium 10 announcement. Get the latest buzzing e-commerce news on this Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/ TikTok Shop buyers expect 4x faster response than on Amazon https://channelx.world/2026/02/tiktok-shop-buyers-expect-4x-faster-response-than-on-amazon/ New Feature Alerts: Helium 10 just launched for the Diamond plan. This new feature, called Insight Alert, instantly flags SKUs at risk of Amazon low-inventory and long-term storage fees, so you can sort by risk and fix restocks before you get charged.   Plus, Elite members can now set a specific time window for “Request a Review” automations in Follow-Up, letting you choose exactly when review requests are sent instead of leaving timing to Amazon. Amazon set to pass Walmart in annual revenue for the first time after hitting $700 billion in sales https://www.modernretail.co/operations/amazon-set-to-pass-walmart-in-annual-revenue-for-the-first-time-after-hitting-700-billion-in-sales/ Amazon Seller Central: New Sell Globally feature simplifies international expansion https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0EyRFpaQ1ZSWDdWRTZV Helium 10 is bringing back its old-school, high-level strategy webinars with a major educational session hosted by Leo Sgovio and Bradley Sutton, packed with “behind-closed-doors” tactics tailored for selling in 2026. It airs February 23 at 10 am PST — register now at https://h10.me/bigweb226 In episode 496 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:40 - TikTok US Sales 03:53 - TikTok Buyer Expectations 06:09 - Low Inventory Fee Alert 08:30 - Review Request Delivery 10:23 - Amazon vs Walmart 12:18 - AI Bid Rules Strategy 16:01 - Sell Globally Feature 17:23 - Big Announcement

Still guessing on Amazon listing images? Today's guest shares a simple AI image workflow that makes decisions easy—what to fix first, what to test, and how to know it’ll win.   If your AI-generated Amazon images look “technically perfect” but still don’t convert, you’re not alone, and you’re not missing more prompts. In this AIM (AI Monthly) session, our Amazon creatives expert guest breaks down the real issue. AI and designers can execute, but they can’t decide strategy for you. That’s why sellers often spend thousands on creatives that look good, yet still fail to drive more clicks and sales.   Hannah Lyss Tampioc is the Founder and CEO of Mad Cat Creatives, and her team has worked with more than 300 brands. She walks through how shoppers actually buy on Amazon and explains why each image serves a different purpose. Your main image needs to stand out in mobile search results. Images two and three should help shoppers quickly understand what they’re getting. The rest of your images and A+ Content should build confidence by answering objections and removing hesitation. The key is figuring out whether you have a click problem or a conversion problem, then fixing the right part of your image stack instead of randomly “refreshing” everything.   The centerpiece of the episode is Hannah’s SORT framework. First, you spot the priority so you know what to fix first. Next, you gather the right context by pulling mobile search screenshots, competitor pages, reviews, and Rufus questions. Then you use that information to reason through the data, so your AI outputs are based on real buyer language instead of guesses. Finally, you test before committing by validating your image ideas with polling tools like the Helium 10 Audience tool, powered by PickFu, before you publish. You’ll also see a real example using Bradley Sutton’s Project X Coffin Shelf listing, where small changes like aspect ratio, mobile-first sizing, and packaging callouts helped the main image stand out more when it mattered most. By the end, you’ll know exactly what to fix first and how to follow a repeatable AI Amazon image workflow that confirms your next update will win before you publish. In episode 495 of the AM/PM Podcast, Bradley and Hannah discuss: 00:00 – Introduction 01:27 – The Missing Ingredient To Your Amazon Listing Images 02:31 – Meet Hannah & The “Named My Son Helium” Story 06:05 – The Real Issue: Strategy Beats Design + AI 09:02 – The Job Of Each Amazon Image Stack 11:17 – The SORT Framework Overview 11:41 – Click Problem vs Conversion Problem (What To Fix First) 12:23 – What To Gather Before You Design Anything 23:17 – Coffin Shelf Case Study: Mobile Size Wins 30:46 – ChatGPT Prompts & Gemini Image Generation Workflow 35:05 – “Main Image In 10 Minutes” & Gemini Tip 37:03 – Secondary Images: Use GPT For Briefs + Prompting 39:50 – Helium 10 Discount Code SSP20 + Q&A 42:04 – Where To Find Hannah (LinkedIn) & Mad Cat Creatives

Walmart launches a Vine-style review program, Alexa+ rolls out globally, and a hidden Amazon Ads feature is driving conversions, not just awareness. More on this Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart is rolling out an invite-only “Review Accelerator” (for recognized reviewers) program that lets sellers provide free product samples to a vetted pool of trusted reviewers, similar to Amazon Vine. If you receive the email link, you can enroll eligible items in the Seller Center, allocate review units, and potentially accelerate traction for new or low-review listings.   Alexa+ now available to everyone in the US—and free for Prime members https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us For our Helium 10 New Feature Alerts: Black Box now lets you paste or upload lists of ASINs (not just UPC/GTIN/EAN/ISBN) in Product Identifiers, up to 500, depending on your Helium 10 membership. This makes it easier to quickly research large sets of competitor or wholesale products in one search.   Drive brand awareness and engagement with Brand+ using Amazon Ads, now available to all globally https://advertising.amazon.com/en-us/resources/whats-new/drive-brand-awareness-and-engagement-with-brand-plus/ In our Strategy of the Week, Carrie explains how influencer-driven UGC videos can boost Amazon conversions and visibility, then shows how Helium 10’s Influencer Finder for TikTok and Amazon helps you find creators already posting in your niche (and their social links) to outreach. This tool is available to Helium 10 Diamond users. Want access to the Amazon and TikTok Influencer Finder? Upgrade to Helium 10 Diamond and use code SSP20 to get 20% off, then start reaching out to proven creators in your niche today. New features and updates to Amazon’s FBA Grade and Resell program https://sell.amazon.com/blog/announcements/fba-grade-and-resell-updates Upcoming Events: Bradley and Shivali will be in Dubai February 12–14 at the Commerce City Center—perfect if you want to meet in person, ask questions, and level up your business. Register for WORLDEF Dubai at http://h10.me/dubai Helium 10’s TACoS Tuesday PPC webinar is a live, interactive Q&A where you can get real-time ad strategy tailored to your campaigns from Destaney Wishon. Ready to get live Amazon PPC help? Join us on Feb 10 at 10 AM PST and bring your questions—register now at https://h10.me/ttfeb26 In episode 494 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:43 - Walmart Has Vine? 01:53 - Alexa+ Now Everywhere 04:06 - Bulk Product Research 05:35 - Convert with Brand+ 09:29 - Amazon Influencers 13:00 - FBA Grade and Resell 15:43 - Upcoming Events

Why do some TikTok Shops explode… and others die in 90 days? This episode breaks down the foundational moves most sellers skip and the fixes that change everything.   TikTok Shop isn’t “Amazon with videos”—it’s entertainment first, shopping second. In this TikTok Thursday episode, TikTok Shop strategist Michelle Barnum-Smith explains the non-negotiable foundations sellers need in 2026, whether you’re launching from scratch or trying to scale what you already started. The big mindset shift: people open TikTok to scroll, not to search-find-and-buy, so your strategy has to be built for discovery and impulse, not intent-based shopping.   Michelle breaks down what actually wins on TikTok Shop: products that are instantly understandable, visually demonstrable, and ideally show a quick transformation or solve a clear pain point fast. She also calls out a costly structural mistake, having too many separate listings. Since most discovery happens through videos, every listing becomes its own content, affiliate, ads, and promo machine. Consolidating into a master listing with variants can protect momentum (especially when one variant goes out of stock) and make it easier to stack orders.   From there, it’s all about converting scrolls into purchases with a simple offer stack: free shipping, product discounts (like flash sales), clickable coupons, and TikTok Shop campaigns that add visibility and “deal” badging. She also warns against manually lowering the listing price because you lose the visual cues that help shoppers feel urgency. Finally, she outlines the content and ads engine that feeds the algorithm, optimizes for thumb-stopping hooks, watch time, completion, rewatches, and engagement, then iterates at volume and is prepared for a pay-to-play reality where ads and budget can be the difference-maker. In episode 493 of the AM/PM Podcast, Bradley and Michelle discuss: 00:00 – Introduction 01:26 – What You Need To Start (Or Scale) On TikTok Shop 05:13 – The “Non-Negotiable Foundations” For Million-Dollar Shops 06:13 – Why People Use TikTok (And Why They Aren’t There To Shop) 08:17 – What Makes A Product “TikTokable” (And What Doesn’t) 10:17 – The #1 Listing Mistake: Too Many Separate Listings 11:37 – Built Bar Example: Master Listing & Variants Vs. Content Shutdown 14:03 – Turning Scrolls Into Impulse Buys: The Offer Stack 15:06 – Free Shipping: Expectations, AOV, And Losing Sales To Amazon 18:34 – Product Discounts: Flash Sales & “Lowest Price In 30 Days” Warning 20:53 – Clickable Coupons & TikTok Campaigns: Badges, Fine Print, Price Traps 26:00 – TikTok Thursday Q&A with Michelle Barnum-Smith

Amazon’s 2026 Big Spring Sale dates are set. Sponsored Brands ads no longer need custom titles/creatives. TikTok Shop sellers react to the new shipping change.   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon quietly revealed the 2026 Big Spring Sale is back on March 25-31, shown inside Seller Central’s Deals/Lightning Deals section, where some products are already being flagged as eligible. Sellers should start planning promos now—locking in Lightning Deals early or lining up Prime Exclusive Discounts ahead of the event. Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S. https://www.modernretail.co/operations/exclusive-some-tiktok-shop-sellers-are-pulling-back-as-the-platform-moves-to-end-independent-shipping-in-the-u-s/ This week’s strategy shows how to uncover competitors’ proven sales-driving keywords using Amazon-confirmed data in Helium 10’s Brand Analytics (ABA Top Search Terms), not just estimates from Cerebro. Add competitor ASINs, choose high-spike weeks, and filter for more than 1% conversion share to reveal keywords Amazon verifies are converting. New Feature Alerts: Helium 10’s TikTok Ads now adds automation rules for GMV Max so you can auto-add high-performing affiliate videos and remove underperformers (like a “negative match” for low ROAS). There’s also a new Creative Insights page to track ad, affiliate, and authorized posts in one place and quickly move winning videos into campaigns. Helium 10’s Keyword Tracker got a small facelift, and the Boost button is finally back to red instead of blue. Boost is the feature that checks rankings up to 24 times a day across rotating browsing scenarios to track organic and sponsored position. New section-level shopper engagement insights on Brand Stores (Beta) https://advertising.amazon.com/en-us/resources/whats-new/brand-store-insights-at-section-level-beta/ Join our free live AI workshop on Monday, 8 am PT, to learn how to prep your product/brand images and prompts so AI generates the exact look you want. We’ll demo it live using real Project X images and show the before-and-after results. Register free at http://h10.me/aimfeb Bradley will be in Dubai next week at the Worldef Conference, filming case studies and potential podcast interviews with sellers in attendance. If you’re there, come say hi and message me on Instagram @SeriousSellersPodcast to get on camera. Event info at http://h10.me/dubai In episode 492 of the AM/PM Podcast and Weekly Buzz, Bradley discusses: 00:00 - Introduction 00:43 - 2026 Amazon Big Spring Sale 02:04 - Amazon Sponsored Brand Update 03:22 - Competitor Keyword Sales 05:17 - TikTok Shop Exodus? 08:01 - TikTok Ads 09:44 - KW Tracker Boost 10:55 - Amazon Brand Store Insights 11:45 - Upcoming Events

In this episode, turn one seed keyword into a full Amazon PPC keyword map, uncover competitor keywords that actually drive sales (straight from Amazon data), and use AI to spot quick wins fast.   In Part 2 of the 2026 Amazon Keyword Research Masterclass, Bradley Sutton goes beyond reverse-ASIN research and shows how to uncover keyword opportunities you’ll miss if you only look at competitor rankings. He starts inside Helium 10’s Cerebro (where Magnet now lives) to expand a single seed keyword into hundreds of related terms. Especially long-tail variations that can quietly drive profitable sales and shape a smarter Amazon PPC structure.   Next, the episode dives into Amazon Brand Analytics inside Helium 10’s Black Box tool and explains why it’s one of the most valuable datasets sellers ignore, mainly because it’s massive and hard to work with manually. Bradley breaks down how to interpret click share vs conversion share, and then reveals a key strategy: using filters across multiple weeks to surface keywords that Amazon itself is signaling drove sales, so you’re not just guessing what’s working for competitors.   Finally, he walks through Search Query Performance and Helium 10’s Search Query Analyzer tool to understand the full funnel (impressions → clicks → add-to-carts → purchases), benchmark performance against the market, and identify where you’re leaving money on the table. With AI analysis layered on top, sellers can turn overwhelming keyword lists into clear action items, then preview what Seller Strategy Masterclass is coming next: faster, more automated keyword discovery inside Listing Builder. Stay tuned! In episode 491 of the AM/PM Podcast, Bradley talks about: 00:00 – Introduction 02:12 – How To See An Expanded List Of Keywords Related To One Keyword 08:28 – Introduction To Black Box Brand Analytics 16:39 – How To See Keywords That Drove Sales For Amazon Products 20:11 – Introduction To Search Query Performance Analyzer 31:23 – How To Use SQP AI Analysis 35:11 – What Is Coming To Listing Builder 38:45 – How To Automatically Track Yours And Competitors' Keyword Ranks