Strategy Hour | Online Marketing for Business Growth

We think a lot of people get surprised when they find out exactly how much stuff gets done over here at TCC. We think you might be surprised by some of the hacks and the tricks that we implement in our everyday to stay on top of our goals, to make sure that our list gets done, and to not get distracted by all of the easy things that are out for us when we work from home. We jump into the exact structure we have especially for our mornings that make us get all of the stuff done and how we are able to set up realistic expectations, not only for ourselves but for each other. So If you need some tips on how to lazy proof your day, especially from working from home, this is going to be your episode!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have finally found our soul sisters in the entrepreneur world. The four of us can so relate to a lot of the same things that we go through on a day-to-day basis. Luckily for you, they’re able to really pivot that partnership strategy and help solopreneurs just as much. If you want to walk away with some great insights on how to create white space in not only your life but your business, then this episode is definitely for you.We discuss all the ins and outs of creating your own retreat so that you can start goal setting and getting in the mindset that you need to rock for 2017. We jump into essentialism and figuring out how to find your strength. So get ready for some awesomeness!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.To download the transcript of this episode head to: thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Looking to be successful, but not sure how to bootstrap your business? Today we jump in and talk about some frugal habits of successful entrepreneurs to find out how to hack it until you know it works. We unpack the exact things we purchased and when, and why it makes sense to invest in specific tools and systems at certain times in your business. In today’s entrepreneurial world, people have a tendency to “spy on other people’s paper” to look at what they are doing, because they think that the only way to be successful is to copy them exactly. We are busting that myth right on out! It’s time to stop peeking over their shoulders.Instead, focus on when it makes sense and why it makes sense for you and your business. Think through whether you really need it in your business, or if you’re are just taking the “monkey-see, monkey-do” approach. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Teachable has a big place in our hearts and today we sit down with founder, Ankur Nagpal. Teachable is a platform that helps individuals and business create and sell online courses, and for those of you who aren't necessarily interested in building courses, we actually take it back before Teachable was even around. Ankur is open, transparent, and honest about his company and their growth.He shares with us his biggest mistake in naming his business, tips on hiring, and just what the heck to do with rapid growth and how to take advantage of your traction. So even if you're not into courses, this one is still going to help you out and give you some action steps to implement today. Now, are you ready to up-level your business gain some traction? Thank you for listening!Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most creatives seem to be also known as “serial entrepreneurs” because we’re constantly thinking up and wanting to try new ideas. Although this keeps us innovative in business it can also paralyze us and hold us back. In this episode of The Strategy Hour Podcast, we sit down and chat about just what to do when you have way too many ideas.We’re getting you focused and making you ask the hard questions before you dive into something unknown or add on something new to what you already offer. Let’s get some clarity up in here!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Selling online courses have been pivotable for our business growth and success. We often get asked by others questions about starting their own online course, but we always refer to the experts. One of them is our friend, David Siteman Garland of Create Awesome Online Courses. His programs were some of the first we ever purchased and they’ve played a huge role in how quickly we were able to shift from 1:1 client work to our 1:many model that has grown into a multi 6-figure business.Whether you’ve been thinking of offering a course for your audience, have questions about how to launch your course to your audience or simply what your course could be about this episode is for you.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.Key Topics: Exactly what you need to start creating your first course The mistakes David made when launching his first programs The #1 thing that will get people to buy your course The best type of launch to start promoting and selling your course Different strategies to grow your list (even while you’re making your course) The type of person David doesn’t recommend courses for We Mentioned: www.xosarah.com Camtasia Screenflow www.createawesomeonlinecourses.com www.risetothetop.com http://instagram.com/davidsitemangarland Learn more about your ad choices. Visit megaphone.fm/adchoices

In order to go from a low-rate creative to a premium creative isn’t skillset or technique. It’s about creating an experience. It’s about the sales process, the hand holding and the results. In this episode of The Strategy Hour Podcast listen as Emylee walks you through how she went from working for free as a photographer to charging $75 for her first paying client to then being able to make $1,500 for her very next client (less than 2 weeks later). Hear how the “all inclusive” made her feel icky and slimy and what she did to change it.She’ll give you ideas to incorporate in-person sales into your own business (even if you’re not a photographer) so you can start seeing bigger returns on your time and talents. You’re going to walk away with loads of ideas of tiny tweaks you can make to your website, how you communicate with clients and things you could be providing them that will drastically change how much money you make.Get your notebook out and get ready to make some big impacts in your business.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.Key Topics: The businesses Emylee ran before founding TCC How quitting 2 big things in one month led Emylee to get real with her business Exactly how she revamped her sales process in two weeks to 20x her revenue per client How other service based industries can copy these same techniques How to package your goods so they sell psychologically How my photography business transitioned into what we do now at TCC We Mentioned: www.madisonviningblog.com www.thinkcreativecollective.com/convertkit www.prodpi.com www.trelloforbusiness.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wonder how to get your business published by “O” Magazine, “Entrepreneur” or “Forbes”? Maybe you’d like to get a spot on your local new station or even The Today Show. It can get overwhelming figuring out who to reach out to, what to say and how to make the perfect pitch. Well, today on The Strategy Hour Podcast, our friend Rachel Hofstetter (a former editor of “O” and CMO of Chatbooks) walks you through the entire process.She shares her three key factors in perfecting your pitch, what to say in your emails and how to stand out from the crowd. Getting proper PR for your business can have a huge impact in your reach and credibility so making sure your efforts don’t go to waste is key. After this episode, you’ll be geared up to start reaching out to small and big name publications to get your business noticed.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.To download the transcript of this episode head to: thestrategyhour.comKey Topics: Using the “give, give, get” model to get publications to say yes Exactly what to say and how to format your emails when reaching out How to find who you should be reaching out to What PR can do for a brand (and what it might not do) How to stand out from the hundreds of emails editors get every single day When to start reaching out to get your product featured on Holiday gift guides The one thing you can do to remind editors to respond to you We Mentioned: http://omagonline.com http://chatbooks.com http://twitter.com/RachelHoffy http://instagram.com/RachelHoffy1 http://doprschool.com www.trelloforbusiness.com www.Yourbizonautopilot.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered how people bounce back from a layoff? How are others able to take this unfortunate event and create their own path? Well, in today’s episode you’re hearing from one of your hosts, Abagail Pumphrey on just that. Specifically how she was able to also replace her corporate income in 30 days with her side-hustle.Listen as Abagail covers the exact steps she took to go from not-so-great clients to owning her own design boutique. Figure out where she decided to invest first to get her business off the ground (without spending a ton of money). Steal the strategies she used to get clients in the door when she had no portfolio and little experience. This episode is truly for anyone wanting to get their business off the ground quickly whether you’ve been laid off or just want to try something new. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.Key Topics: What Abagail did before “Think Creative Collective” What life was like before she got “the pink slip” The things she did immediately that truly opened up doors for her The platform Abagail chose for her first website Strategies she used from day 0 to grow her audience How she got clients without a portfolio How to make the most of a “coffee date” with a potential client Why this blog started as a side-hustle Why Abagail said “yes” to less than ideal clients We Mentioned: www.squarespace.com www.thinkcreativecollective.com http://bit.ly/EasiestBizPlan www.thestrategyhour.com/convertkit www.trelloforbusiness.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Natalie Franke, the founder of Rising Tide Society is joining us today on The Strategy Hour Podcast. Many of you may be surprised to find out that Natalie is a huge neuroscience nerd and uses this background to strategically make decisions in her business. She sharing how you can take cues from neuroscience and psychology to communicate with your clients and customers, form your message on your website and social media, grow your audience and more.Natalie also shares why Rising Tide Society was built, how quickly it grew and how Natalie even became interested in the nerdy stuff. We’re super excited for you to see an entirely new part of Natalie and take these strategies that she shares to tweak some pieces in your business.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.Key Topics: How to use neuroscience to align your brand with your customer How Natalie uses neuroscience to grow RTS and communicate with her team The initial conversation that started RTS back in the day Why you should have a “what if” attitude about your business Why Natalie fails every single day How competition pushes innovation and drives us forward How helping others (without a reason) comes back to you time and again Coming back when something goes terribly wrong We Mentioned: www.risingtidesociety.com https://www.instagram.com/nataliefranke/ http://www.nataliefranke.com/ www.trelloforbusiness.com www.yourbizonautopilot.com Learn more about your ad choices. Visit megaphone.fm/adchoices