Natalie Franke, the founder of Rising Tide Society is joining us today on The Strategy Hour Podcast. Many of you may be surprised to find out that Natalie is a huge neuroscience nerd and uses this background to strategically make decisions in her business. She sharing how you can take cues from neuroscience and psychology to communicate with your clients and customers, form your message on your website and social media, grow your audience and more.

Natalie also shares why Rising Tide Society was built, how quickly it grew and how Natalie even became interested in the nerdy stuff. We’re super excited for you to see an entirely new part of Natalie and take these strategies that she shares to tweak some pieces in your business.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

Key Topics:

How to use neuroscience to align your brand with your customer
How Natalie uses neuroscience to grow RTS and communicate with her team
The initial conversation that started RTS back in the day
Why you should have a “what if” attitude about your business
Why Natalie fails every single day
How competition pushes innovation and drives us forward
How helping others (without a reason) comes back to you time and again
Coming back when something goes terribly wrong

We Mentioned:

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001: Getting Your Customers to Say Yes - Neuroscience and Business with Natalie Franke of Rising Tide Society