Strategy Hour | Online Marketing for Business Growth

As a two-woman team, we get a lot of questions about how we make a partnership work. We always get asked how we met, how we work as a team inside TCC, and what gave us the idea to make the leap from collaborators to business partners. We know it’s not necessarily super common, but it seems like everyone is always interested in seeing how this works. So we figured we would just share some of the actual tools and mindsets that we went through when we barely knew each other at first and started the business like normal people do of course.When we first met we were each running our own businesses at the time, yet serving a similar clientele. We quickly learned that we had a lot in common and it was not long before we decided to work together, instead of doing the same things separately. We became really fast friends and we were talking literally every day. We realized that with every sentence that we spoke, it was the exact same dream and hope and goal that the other person had.So if you want to get a little insight into how this partnership thing got started and how you could make a partnership potentially work inside your own business as well, then definitely stick around to find out more!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are super excited to bring on our friend Amber Housley to the podcast today. We had the opportunity to meet Amber last year at the Savvy Experience and it was so wonderful getting to know her, getting to hang out with her, and learning more about what she does. Because if you all didn’t know, she does a lot!Amber has her hands in a lot of creative businesses. She is rocking it at her own brand and along with that, she also has the Inspired Retreat, the Joyful Garden Planner, and her brand new course, Blooming Business Kits. In addition, she’s also the marketing director for Lara Casey Media, which means she has her hands in Southern Weddings, PowerSheets, everything Lara Casey. She’s a busy mama.Together we dive into talking about that support role and what it’s like to not always play boss. We discuss the benefits, the challenges, what she’d love to change, and what it is truly like when you are resisting taking on that support role or embracing it completely. We also talk a little bit about balance and what it means to run a lot of creative businesses and have your hands in a lot of different pots. Amber is an amazing example, role model, and a very humble human being, so you definitely have to listen in!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wonder how you can keep your business running, but no actually be in it? Today we are lifting the curtain, and getting super real, showing you a behind-the-scenes look at how things can still get done here at TCC and in your own business when life gets in the way. We want to walk you through the systems, the processes, the mindsets, the workflows, and all the good meaty stuff that we were able to put in place and make happen in our business when we had to step away.So close your eyes for a second, and imagine what would happen if you absolutely had to stop and walk away from your business today? Would you be able to just drop everything if you were forced to? We share the things we did and the mistakes that we made in order for us not to have an on-call business. That is exactly what you want for you too. We want your business to still run even if you cannot be in it right now. So come with us on our journey to see what’s been going on here at TCC and get some insight on some things that might even surprise you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the podcast we have Cyndie Spiegel. She is about to get a little crazy up in here so I’m just warning you. We met Cyndie last year at a conference and she just blew our socks off!We are talking about some hard stuff today but I think stuff that’s really needed. Cyndie drops some truth bombs and we talk about how we treat women in the online world and as small business owners, how we can take and give criticism better.Cyndie shares her “don’t, shouldn’t on yourself” philosophy, ideas for some collaborations and how to make those go well. We also dive into how to deal with negative Nancie’s and how to get into the mindset in dealing with bad emails, bad comments, and negative energy that we sometimes receive from putting ourselves and our business out there.We focus on how to own your own emotions and take control, which helps so tremendously when we work from home and we’re running these businesses by ourselves. Cyndie gives some incredible tips on how to do this and how to get into positive, successful, and actionable mindsets. So if you are ready to face these hard questions, then this episode is right on time for you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are talking all about pricing, numbers, and figuring out what the heck to charge for the services that we offer and the products that we sell. We take on the topic with intense passion, so hold onto your socks because you will hear exactly how we feel as the episode goes on. We get asked so often what to charge and what others would be willing to pay for it. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are so excited today to bring you our chat with Jessica Honegger, the founder of Noon Day Collection. She is an amazing human being! She is a boss who truly understand the frustrations, the struggles, and the concerns that owning a business does to all of us. In today’s episode, we talk about a ton of different things, like ethical business practices, giving back with your business, the difference between that and fair trade. We even jump into some hacks, and Abagail cries.So you are going to get a lot of great insight into growing and scaling a business. It’s going to get a little emotional, and I’m pretty sure you are going to walk away at the end of it with lots of goosebumps and you’re going to be fired up about making your business have a huge impact. I can’t wait for you to listen. This one’s going to be awesome!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re getting real with blogging. For a lot of people, blogging is not their favorite thing. Perhaps you don’t like it either. That is A-okay. We are going to talk to you about why it is important, how it has been super incremental to our personal growth, and our business growth and some hints and tips for you to make it a little bit easier on yourself so maybe you can enjoy it a little bit more.People get caught up on wanting to see quick results. Like anything else, they think blogging is the quick way to see financial gain. However, blogging is not a get rich quick scheme. Blogging does not even look like it used to look even five or 10 years ago. It’s an entirely different strategy with an entirely different marketing game plan, and in order to get paid from your blog, you have to have a different mindset. This mindset is that blogging is 100%, straight up, no joke a long-term game. So if you are looking for some guidance and motivation to grow your blog, then this is the episode for you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.To download the transcript of this episode head to: thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are talking a lot about email marketing! Nathan Barry and the team at ConvertKit has definitely been a lifesaver for our business. It has helped us see radical growth since we’ve switched over. ConvertKit is an email marketing service for professional bloggers. Nathan’s background in the blogging world led him to build a tool to help other bloggers and entrepreneurs successfully build their audiences and grow their business. Understanding his own needs as a blogger, he went out and built a tool designed specifically for what he needed in his own life.So what makes Nathan such an email expert? Well, at ConvertKit they send about 150 million emails every month! That is absolutely bananas, and so you can certainly see where his expertise comes from. So if you want to build an audience and sell products to serve that audience, then this episode is especially just for you.Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to: thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Getting paid to be creative is a myth. Lately, we’ve heard this phrase being tossed around a lot. Heck, we’ve even used this exact phrase to describe our journey ourselves. But the phrase isn’t really accurate. We aren’t getting paid to be creative. We’re getting paid because we are intellectual businesswomen.We take our business seriously and structure it to pay us. We are constantly strategizing new ways to bring in income and grow our business. We test new ways to market, make new sales processes, and offer new things in new ways. And we do it over and over again. So if you want to hear us bust the myth, then this episode is definitely for you!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wondering about how to rock it in your product based business? Well, then this is the episode for you. We are so excited to have Emily Ley from The Simplified Planner on the podcast today.She is here to bring a fresh perspective and to share some incredible nuggets of wisdom that we can’t really bring to the table. But most importantly, to answer all burning questions that you all have had about product based businesses, how they run, and how they work.You are going to hear about blogging for a product based business, the honest truth about wholesale, cash flow, predicting inventory, and seeking grace, not perfection. So get ready, we’re going to get started!Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes and transcript go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices