Social Media Marketing Podcast

Ben Heath, a Meta ads expert and creator who helps marketers boost ROAS, shares practical creative strategies. He discusses why creative beats media buying, how to define precise customer avatars, and which persuasive angles to test. He explains using creators, repurposing organic content, and a mix of video styles and formats to get scroll-stopping ads.

Keenya Kelly, TikTok and Reels expert and agency founder, explains TikTok's new verified business account and why it matters for marketers. She breaks down local discovery, the Local feed, maps and directions. Keenya also covers AI tools for shoppable videos, business-only features like lead forms, and tactics to signal location to the algorithm.

Shana Lynn Bresnahan, a retention strategist who scales courses, memberships, and coaching programs, shares practical ways to keep customers coming back. She discusses why post-sale experience matters. She explains retention math, a three-part readiness checklist, and how to map journeys to remove friction. She walks through personalized recognition, a stoplight outreach system, and simple renewal tactics that scale.

Chelsea Peitz, sales and social media strategist and author of What to Post, helps creators turn content into leads. She walks through follower-only early access reels, clickable overlay links for chaining content, the Edits app and its AI idea feed, A/B testing reel types and metrics, and Instagram’s new five-hashtag limit and topic controls.

Rachel Woods, AI strategist who helps agencies scale with AI systems. Christopher Penn, data scientist and generative AI author focused on practical analytics. They discuss AI's real effects on marketing roles. They cover agency strategies, templated automation, building agents and playbooks, essential skills like creative and contextual thinking, and warning signs of falling behind.

Liron Segev, a YouTube strategist who helps businesses turn channels into lead machines. He breaks down YouTube's new AI video tools and when they actually help. He explains which short formats have organic reach and how to test new features early. He covers promoting videos without hurting organic performance and using YouTube as an education-first hub for deeper buyer readiness.

Paul Gowder, founder of Powwows.com and email-community builder focused on Native American arts and niche interests. He discusses why email outperforms social platforms for connection. Short serialized sequences, link-triggered tagging, and conversational, skimmable messages. Practical ideas like Throwback Thursday, repurposing content, and scaling replies to boost engagement and deliverability.

Mari Smith, Facebook and social media marketing expert, speaker, and author who helps small and medium businesses with organic marketing. She discusses Facebook’s new link-posting limits and practical workarounds to drive traffic off-platform. They explore whether Meta Verified is worth it, Meta’s $2B Manus acquisition and agentic AI, and new professional audio and creator tools from Meta.

Melanie Deziel, creative systems architect and content strategist, shares a framework for cultivating creativity by separating idea generation and evaluation. She explores psychological safety, when to use divergent versus convergent thinking, how AI frees creative brainspace, practical idea-submission methods, and ways to sell and protect bold ideas.

Marcus Sheridan, an author and content marketing expert known for "They Ask, You Answer," dives deep into how businesses can thrive in an AI-dominated landscape. He emphasizes that appearing in AI recommendations is crucial, as traditional search results evolve. Trust signals like online content, customer reviews, and industry awards are vital for AI to favor a business. Marcus also highlights the importance of transparency in pricing and suggests optimally structuring content for better AI visibility. Get ready to optimize and adapt before it’s too late!