Social Media Marketing Podcast

Are YouTube's Latest Tools Ready for Businesses

16 snips

Feb 19, 2026

Liron Segev, a YouTube strategist who helps businesses turn channels into lead machines. He breaks down YouTube's new AI video tools and when they actually help. He explains which short formats have organic reach and how to test new features early. He covers promoting videos without hurting organic performance and using YouTube as an education-first hub for deeper buyer readiness.

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ADVICE

Automate Content Creation From Existing Assets

Use AI to extract content from existing assets like calls, workshops, and trainings to scale output.
Liron Segev advises automating content pulls and keeping a simple human approval step.

INSIGHT

Images In Shorts Need A Strong Hook

Still images in the Shorts feed may only work as pattern interrupts or data visuals, not as default content.
Liron Segev suggests adding voiceover or converting the image into a short video to force a pause.

ADVICE

Jump On New Features Early And Test

Test new YouTube features early while the platform boosts them to gather visibility and data.
Liron Segev recommends experimenting to see what fits your channel during launches.

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