Social Media Marketing Podcast How to Use TikTok's Verified Business Account Features and Local Feed
Mar 19, 2026
Keenya Kelly, TikTok and Reels expert and agency founder, explains TikTok's new verified business account and why it matters for marketers. She breaks down local discovery, the Local feed, maps and directions. Keenya also covers AI tools for shoppable videos, business-only features like lead forms, and tactics to signal location to the algorithm.
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Train TikTok By Tagging Locations And Text
- Signal location to TikTok using tagged location, on-screen text, and 1–2 local hashtags to train the algorithm.
- Keenya built a Houston audience by tagging locations, adding text overlays like "Houston," and using neighborhood hashtags like Montrose.
Post Weekly And Engage To Stay Recent
- Post at least one strong piece of local content per week and actively engage in comments to maintain recency for the Local feed.
- Keenya says one quality weekly post plus active commenting beats sporadic posting; two per week or daily is better if possible.
Dr Pepper Jingle Turned Organic Creator Into Big Deals
- Keenya shared the Dr Pepper jingle story where an organic creator's song became a commercial and brand deals.
- The creator posted a simple jingle that brands like Vita Coco and Hyundai later adapted into paid campaigns.