Social Media Marketing Podcast Building Email Communities: How to Grow a Raving Audience
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Feb 12, 2026 
Paul Gowder, founder of Powwows.com and email-community builder focused on Native American arts and niche interests. He discusses why email outperforms social platforms for connection. Short serialized sequences, link-triggered tagging, and conversational, skimmable messages. Practical ideas like Throwback Thursday, repurposing content, and scaling replies to boost engagement and deliverability.
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Slice Big Topics Into Short Drip Lessons
- Break long topics into short daily emails over several days rather than a single PDF or post.
- Short, focused emails increase retention, engagement, and ongoing replies.
Engagement Signals Affect Deliverability
- Email providers use engagement signals to decide inbox placement, similar to social algorithms.
- Delivering engaging, reply-provoking emails increases future inbox deliverability.
Resurface Evergreen Content Regularly
- Resurface evergreen content via scheduled sequences like Throwback Thursday to drive traffic and engagement.
- Prewrite a year of such emails to keep readers engaged with your best content.