Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

Jim Edwards ( http://www.thejimedwardsmethod.com ) and Stew Smith take on a question from one of the members of the Sales Copywriting and Content Marketing Hacks Closed Facebook Page - https://www.facebook.com/groups/303677449970741and answer the question by demonstrating a new software wizard that is available with the PREMIUM program at The Jim Edwards Method.This is a very specific question concerning marketing and educating medical professionals about the use of CBD – Cannabidiol Oil and other hemp products that are alternative medicines. Check out how the wizard uses some of the classic headline / title / hooks to grab the attention of the audience. If this wizard can work for this ultra-specific niche market – it can work for yours! Check it out at http://thejimedwardsmethod.com and join the Sales Copywriting and Content Marketing Hacks Closed Facebook Page - https://www.facebook.com/groups/303677449970741 - it’s free!

Jim Edwards ( http://www.thejimedwardsmethod.com ) and Stew Smith discuss the subtle ways to introduce sales copy into content created for your readers or viewers that can be done by article / blog post or by quick FB Live video as well. Some of the information featured in this podcast:- talk / write about a benefit, meaning, or education to the content- show them WHAT to do but sell them on HOW to do it. - Use a wizard - Try the Book Wizard for Amazon sales copy - it actually writes a good article too.- add emotion to the content and hooks- Benefit, Benefit, HOOK- add Reasons WHY you need to do something- add Reasons WHO this content is for. Educate them on things they need to do - show them how to do it by creating the easy button, offer secret tips, to take them to the next level or their goal. Add in a Related Articles Sidebar or links to books, products, services within a few paragraphs when stating, "in my book, I discuss" or "in my online coaching program I teach you how..."Check out the Sales Copy and Content Marketing Hacks Facebook Page with the Jim Edwards Method (http://www.thejimedwardsmethod.com) Consider signing up for the premium service and get access to sales copy and content creation software wizards and training curriculum.

Jim Edwards and Stew Smith discuss keeping the momentum when life gets in the way of business updates. Here is a top ten list we created and NOW asking the listeners to come up with the 6-10 methods for ways to keep the momentum either with content creation or sales copy updates. Here is the beginning of the list:1 - Make a quick FB, Youtube, or Instagram LIVE video (answer a question from a customer)2 - Write an article /blog on the same question above. (Get video transcribed and you are almost done) 3 - Run advertisement on social media / boost a previously popular post. 4 - Change title or sales copy of a product on your store (Use Premium Wizard from http://thejimedwardsmethod.com) 5 - Make a Meme - motivational, inspirational, Q/A, or just funny. The goal here is to not lose momentum with the daily habits of taking care of your business, even when you only have minutes versus hours like normal.Follow and join our closed Facebook Page: Sales Copy and Content Marketing Hacks Podcast. follow us on youtube, iTunes podcast, or Googleplay.

Jim Edwards and Stew Smith discuss content creation for your website / social media / newsletter / as well as overall customer care. You owe it to yourself to answer frequently asked questions with an article or video to better explain or answer common issues people are having. This will be an easy answer for future similar questions, but will be a great one on one commercial for you and your products / services. Whether you get them from emails, social media, crowd sourcing, or find common question online (type topic and FAQ into google), you can have plenty of content ideas to create useful articles / sales copy. Popular questions: How to Questions – How do I do….?What should I do questions. Here’s WHY answers are the best. When you get a WHY question, answer it thoroughly as those can be feature article length posts and cause you to re-think a way you do things. Find proof that your products / services work or proof in your answers using scientific studies, government studies, or testimonials as well.

Jim - (http://www.thejimedwardsmethod.com) and Stew discuss the simplicity of making and reading list articles. Whether it is a top ten list, three ways to avoid issues, or a 5 step program, lists within an article, blog post, video and even memes work well for all types of content for your readers / customers. Helpful Tips: - Add in a sale of your products in one of the lists.- Multi page article lists with call to actions / links at every level of the list. - Avoid click bait list articles unless you like to annoy people...WEEKEND CHALLENGE!Let’s Do This: Make a list article this week and ask people for their ideas to help you make it. Post it in the Sales Copy and Content Marketing Hacks Facebook Page. Join us.

Types of testimonials1 – results oriented from your products from customers- Prove to future customers that you have what they need AND it works!2 – Endorsement of you or your company3 – Celebrity or expert endorsement We all need proof that our products and services work and we need to know they work prior to purchasing. That is why we need testimonials both as a merchant and consumer. Stand by for software testimonial scripts by Jim on how to ask for testimonials from customers. Stew’s script: (about 4-6 weeks after purchase)Hi (first name of customer), This is Stew Smith, the creator of the workout you purchased. Do you have any questions for me as I am here to assist you along your fitness journey. If you do not mind, I have a question for you:How are you feeling with the workouts? Are you seeing any results? Please let me know as I would love to share your testimonial if you have one to offer. I will withhold or change your name as your privacy is my first concern. Thank you for your time and purchase. Please check back with us for updated articles at the StewSmithFitness.com articles section and our Stew Smith Fitness Facebook page for daily content updates. Stew Smith

Jim and Stew discuss the importance of adding a One Time Offer to your sales page. Also discussed is the differences of the One Time Offer, Order Bump, Cross Sell, and Back End Offer – Jim shares how you can do them all with a video or sales copy text. Tips on the One Time Offer1 – Start Doing Them2 – Types of One Time Offers a) More of the same product / service b) Easy Button offer c) Selling a Next Step option d) Coaching or do it for you service.3 – You are doing people a disservice not offering more. Your customers will stop buying from you when you quit selling to them.Conclusion: Make sure the One Time Offer 1 – reminds your customers that they made the right decision2 – Reassure them what they bought is what they need3 – But you need to let them know there is even MORE stuff to buy.

Jim drops some knowledge bombs on how to test your sales copy on your site or in video sales letters. The focus of this discussion is getting more money from the SAME traffic. To do this you have to test ONE THING AT A TIME. For instance, make only ONE CHANGE:Test a headline or title (also change color, size, font, etc – just one at a time)Test a 1st paragraph or first minuteTest a picture on your sales page (near title or call to action)Test offer or call to actionTest limited time offer / price or order bumps…Try AB Split Testing – Test Headline A / Test Headline B. See which one performs better. But the goal is to try a test with your current audience and see how it performs. Check out Jim and Stew as they discuss more information and their experiences with some common sales copy mistakes. Join the Closed Facebook Page – http://thejimedwardsmethod.com/group and get full access to a close knit community and Jim Edwards Q and A and other great information.

Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting. http://thejimedwardsmethod.com/group A brief synopsis is the following: 1 - No headline or title (or crappy one) 2 - Features only with no benefits or meaning 3 - Don't talk about yourself - Talk TO the customer 4 - No clear reason to buy 5 - No clear call to action 6 - Trying to write salescopy from scratch - use scripts 7 - No hook or curiosity factor 8 - Wishy Washy positioning 9 - No clear offer 10 - No offer summary / stack / value stack Join Jim Edwards and Stew Smith on this quick podcast and sign up for The Sales Copy and Content Marketing Hacks Closed Facebook Page. http://thejimedwardsmethod.com/group BONUS: Why People BUY: - Make Money - Save Money - Save Time - Save Effort - Avoid Pain - Get Clean - More Love - Higher status - More popularity

Jim Edwards and Stew Smith discuss each others story and Jim shares his origin story with you. Following the "Hero's Story Outline", Jim walks you through the steps a good story requires: 1 - Your Situation / Current Place in Life2 - Decision / Idea / Event 3 - Problems / Conflict - Challenges Occur along the journey4 - Hit Rock Bottom5 - Revelation turns into Transformation6 - Return Home - See growth and ascension 7 - Has a victory, outcome, contentment This is the story outline to tell of your journey from struggling entrepreneur to successful business owner or a personal journey with weight loss, health and wellness, beating cancer, reaching a goal, and so many other unique stories in your life. See more information about Jim Edwards at http://www.thejimedwardsmethod.com and sign up to join the Closed Facebook Page Sales Copy and Content Marketing Hacks with Jim Edwards.