Jim and Stew discuss the importance of adding a One Time Offer to your sales page. Also discussed is the differences of the One Time Offer, Order Bump, Cross Sell, and Back End Offer – Jim shares how you can do them all with a video or sales copy text.
Tips on the One Time Offer
1 – Start Doing Them
2 – Types of One Time Offers
a) More of the same product / service
b) Easy Button offer
c) Selling a Next Step option
d) Coaching or do it for you service.
3 – You are doing people a disservice not offering more. Your customers will stop buying from you when you quit selling to them.
Conclusion: Make sure the One Time Offer
1 – reminds your customers that they made the right decision
2 – Reassure them what they bought is what they need
3 – But you need to let them know there is even MORE stuff to buy.
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards