Jim drops some knowledge bombs on how to test your sales copy on your site or in video sales letters. The focus of this discussion is getting more money from the SAME traffic. To do this you have to test ONE THING AT A TIME. For instance, make only ONE CHANGE:
Test a headline or title (also change color, size, font, etc – just one at a time)
Test a 1st paragraph or first minute
Test a picture on your sales page (near title or call to action)
Test offer or call to action
Test limited time offer / price or order bumps…
Try AB Split Testing – Test Headline A / Test Headline B. See which one performs better.
But the goal is to try a test with your current audience and see how it performs. Check out Jim and Stew as they discuss more information and their experiences with some common sales copy mistakes. Join the Closed Facebook Page – http://thejimedwardsmethod.com/group and get full access to a close knit community and Jim Edwards Q and A and other great information.
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards