Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

Jim and Stew interview advertising and branding wizard Marshall Wayne of the The Agency Declassified - http://theagencydeclassified.com. We all discuss branding, advertising, social media, and the journey of creating a campaign that helps build the brand of clients. Follow and join our closed Facebook Page: Sales Copy and Content Marketing Hacks Podcast. https://www.facebook.com/groups/copywritingandcontenthacks/Follow us on youtube, iTunes podcast, or Googleplay.

Podcast 26: Jim Does FB Live Script Walk Through and even the actual video LIVE! Here is a fun show where Jim and Stew do a video about making a video but make the video LIVE using FB Live. In the following question: (http://thejimedwardsmethod.com)Hi Jim, I want to do videos that are 3-5 mins long on the topics of personal development. What script would you suggest?Stew and Jim discuss the best script option for this question and create a great short video on Mental Toughness! Consider this a useful video for mindset and personal development, for entrepreneurs. Never Quit!Oh, before I forget, drop what you're doing and get all the details you need for how you can effortlessly succeed in business here with www.TheJimEdwardsMethod.comFollow and join our closed Facebook Page: Sales Copy and Content Marketing Hacks Podcast. https://www.facebook.com/groups/copywritingandcontenthacks/Follow us on youtube, iTunes podcast, or Googleplay.

Jim answers several questions that are rather short ended answers but golden nuggets of useful information:We call this episode Speed Dating With Jim as he discusses both Funnel Scripts and The Jim Edward Method Premium where Funnel Scripts and Premium Wizards for both content marketing and salecopy can be easily created - with the wack of a buttonSee https://thejimedwardsmethod.com and join the Salescopy and Content Marketing Hacks Closed Facebook Page at : https://www.facebook.com/groups/copywritingandcontenthacks/ Here are the questions - tune in to hear the answers:#1 = how do I create sales copy that reads so it doesn't sound spammy or scammy according to site visitors. #2 = I have created the Free Report script with the cover letter and conclusion. Do you have any advice on the layout of the content that goes in the middle of the report?#3 = Hi what script would you recommend for a sales script for solo ads? thank you.#4 = How do I sell a subscription box ?#5 = How do I come up with KICKASS product names for my product and what should I think about? (domains etc)#6 = Hi, I am looking for what script to use if someone does not make a purchase but enters in their email address. How would you follow up with them with a sales script. Christina#7 = What to use an alternative to testimonials. If there have been no clients yet, how can I provide social proof? Would also like to get some fun ideas for getting testimonials.#8 = Looking for daily content hooks – Any suggestions for titles / headlines to get more clicks.Once again: See https://thejimedwardsmethod.com and join the Salescopy and Content Marketing Hacks Closed Facebook Page at : https://www.facebook.com/groups/copywritingandcontenthacks/

Jim and Stew answer a question from the incoming hotline from one of http://thejimedwardsmethod.com PREMIUM subscribers. This is great for those who are new to the wizards and funnel scripts. From RICHARD: “IM A GREENHORN, I have about 14 funnels in my head or ideas for funnels with offers written down and about 5 projects started in Funnel Scripts. I’m just not sure which script is best for which niche funnel I’m working on... So right out of the gate, I’m getting myself stuck in a web... Because I’m trying to do too many things and learn too many things at once, what type of script for my particular niche funnel should I try?”STEP ONE: 1) Make a list of all your projects you want to do2) Prioritize level of importance3) Start with just one a day You need the Hook, Story, Offer combo. But you have to be authentic with the BIG THREE:Who – This is YOU – who are you to help customers with their problemsWHY – Experience – Why should people become your customersWhat – What is it the market wants.

Jim and Stew discuss the THREE RULES. See http://www.thejimedwardsmethod.com for access to the PREMIUM Program for master content creation and salescopy wizards! You have your THREE RULES of salescopy but you can add the THREE additional rules to GET THEM DONE with the scripts…Myself: When I encourage others to workout In tactical fitness population I focus on learning the three phases:Jim’s THREE RULES: - It is not what it IS – it is what is DOES- Make People Emotional- Nothing is Perfect – Get it Done – GOOD, Make is Better (edit), Make it Great (test).My THREE RULES for TRAINING – Getting It Done / accomplishing something1) Take motivation you have on week 1 and build good habits by starting to train at a certain time. 2) These habits will grow only with persistence and will evolve into discipline.3) Discipline will evolve to mental toughness on the day you train even when you “don’t feel like it” or “don’t have time”. One day you will say – “I am training today BECAUSE I did not feel like it.”

Jim and Stew discuss something that happens to us all - LIFE. See http://thejimeedwardsmethod.com for more info - Often it can derail our plans, but it can also create a hyper-focused ability to get things done in half the time - often faster. When it feels like the world is falling around you, but you still need to figure out a way to get the important things done with your job, try this:Make a list of all the things you need to do for your business - NEED to do every day / once a week. Make a list of off the thinkgs you do but maybe waste time in your day doing them. Usually, you will find of the two lists that efficiency is created when focusing ONLY on the things you NEED to do when time is tight. You can apply this to making deadlines, finishing projects, even when tasked with challenging things like being a caregiver to a loved one. Now - can you have this type of hyper focus and efficiency without the tragedy of life tied to it? Try it and see if you can figure out the KEY elements of your business and what maybe pulling your away from productive use of your time.Let's Do This...Join the Closed Facebook Page Sales Copy and Content Marketing Hacks with Jim Edwards - Join the http://thejimedwardsmethod.com - check out the Premium Program - Save time!

What Does It Do? This is Sales Copywriting GOLD here folks. Jim and Stew discuss a problem most of us have as entrepreneurs – actually selling our products / services incorrectly.It’s Not What It IS… It’s What It DOES! When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT they sell. Not what your products or service actually DO for the people that buy them.Hook and sell on emotion, easing of a problem with anything we sell. We all need to remember that people buy what you're selling based on the desires it satisfies or the problems it solves. As Jim references in the podcast, we don’t just sell tea, a book, or a drill, we sell products that help people ease their pain, solve their problems, or help them reach their goals and dreams. Never forget that.TWO TIPS: First, before you ever start a copywriting, advertising, or email marketing session, begin by answering these three powerful questions.1) What problem do you solve or desire do you satisfy?2) Who do you solve the problem or satisfy the desire for?3) How do you solve that problem or satisfy the desire?By doing this, you’ll put the emphasis where it belongs: on the end result you offer. Most people focus on their product and the fact they want more sales (and FAIL miserably). I suggest you get clear on the result you provide, who you provide it for, and how your product makes it possible for them to get what they want.Second, sit down and make a list. List off at least 5 desires and 5 problems your product or service satisfies and solves for your target audience. Then, next to each of those items write out the EMOTION or emotionally charged outcome tied to solving that problem or satisfying that desire. Finally, next to the positive emotion, write out the emotion or emotionally charged outcome tied to NOT solving that problem or satisfying that desire. How will life feel if they don’t solve this or get this done?Tying the emotion to both the positive and negative gives you incredible power in both your understanding of what you’re really selling AND in your ability to communicate in your sales copy. Bottom line: STOP selling what your product or service IS and START selling what it DOES!

Jim Edwards ( http://thejimedwardsmethod.com ) and Stew Smith discuss using Case Studies and Testimonials and demonstrate the script wizard to help you develop these marketing tools in a few minutes. Check out these walk-throughs of the Funnel Scripts Wizard available with the premium program at the Jim Edwards Method - But for FREE join the closed Facebook Page as we discuss Sales Copy and Content Marketing Hacks with a great group of professionals in the business and entrpreneurs like you. Join us: https://www.facebook.com/groups/303677449970741/

Take Sales Copy from 90% to 95-100% and make it perfect for you and your business market. Jim Edwards - http://www.thejimedwardsmethod.com and Stew Smith discuss tips to get started with minor tests and updates to perfect existing sales copy. Start with the Title and Headlines - make sure you have hook to help get eyes on you. Have a hook to build curiosity that resonates with your target audience. Does your sales copy - discuss a problem and how to fix it?Test a few changes to your headlines / titles and see which one works best in an article, product, or service. NEW THOUGHT - Keep eyes above the fold - With computers, memes, youtube videos, you need to have links in the first 3 lines so people do not have to scroll or do ANYTHING. Then let them knowWhat they get right before the CALL TO ACTION. Make sure bullets have meaning and benefit - not just features of your product / service. Check out the Sales Copy and Content Marketing Hacks Closed Facebook page at https://www.facebook.com/groups/303677449970741 and join a smart community of entrepreneurs to bounce off ideas and get help with your own ways to market your business.

Jim and Stew walk TJEM member Sara Pitts through a sticking point she is having with developing a product launch video for her membership site. We pull Sarah into the podcast and discuss the steps and options for all of us to consider when making a video script of webpage sales copy. ( http://thejimedwardsmethod.com )Thanks Sara for joining us - see what Sara does at http://www.mostmotion.comGoals of the Video:1 - Hook them with the problem they are having.2 - Show the purpose of the product / service you offer3 - Explain the #1 reason why it is simple to use4 - Show results!