

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
Sales Copywriting and Content Marketing Hacks
We help entrepreneurs sell more with less effort and less stress... no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more. WARNING: we are not here to teach copywriters the finer points of copywriting... we're here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
Episodes
Mentioned books

Nov 27, 2019 • 24min
The Power of Headlines (Foul Play Suspected) -SCCMH Podcast 47
Jim (http://www.thejimedwardsmethod.com) and Stew Smith discussthe importance of headlines with an amazing sub-conscious prop that Jim createdto grab your attention by “not” grabbing your attention. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacksand for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.

Nov 27, 2019 • 20min
What is Good Enough (with anything you produce) - Podcast 46
Jim (http://www.thejimedwardsmethod.com) and Stew discuss What is Good Enough with business products, webpages, services, content. But always keep evolving as good enough today should be different from good enough 5 years ago. Check out how Jim and Stew handle the things that make us all human - typos, errors, mistakes, technology evolution, and much more. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.

Nov 27, 2019 • 37min
Customer Service Stories To Learn From - SCCMH Podcast 45
Jim (http://www.thejimedwardsmethod.com) and Stew discuss decades of customer service issues (good and bad) as well as the most current ones of the book launch of Copywriting Secrets https://copywritingsecrets.com. There is a fine line between doing too much customer service and just refunding people for their money. Learn where the line is. But also take customer service information as direct feedback on fixing something wrong with your product or buying process. Customer service is a double edged sword and can be helpful if you can take constructive criticism - it can also be painful if you take comments personally trying to please everyone. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.

Oct 21, 2019 • 29min
Lessons Learned from Recent Book Launch - SCCMH Podcast 44
Jim (http://www.thejimedwardsmethod.com) and Stew discuss the recent book launch of Copywriting Secrets https://copywritingsecrets.com. Anything that you do in business, there should be a moment where you assess your performance, your team's performance, and the performance of outsourced services. What can you do better? What went better than expected? What curve-balls occurred the required you to act fact with a contingency plan? What are the next steps and how can you avoid any issues already experienced with the initial launch? These and many of these types of questions Jim and Stew discuss. In the Navy we called them After Action Reports / Lessons Learned and it helped other people learn from other's mistakes as well as a new innovative way to accomplish a task. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.

Oct 21, 2019 • 23min
Podcast 43 - Importance of FB Groups in Business
Jim Edwards and Stew Smith discuss the importance of groups and how they can not just help you with sales, but be a source of positive vibes in your life and work. Having a place to seek answers / advice and share knowledge is what every self-employed entrepreneur needs. See more about Jim Edward's methods at http://www.thejimedwardsmethod.comJim takes this Facebook Group concept and applies it to business and how you can use it to help you with new launches and current sale copy. See Jim's Do's and Don't to sharing comments, questions, and feedback on a group. Check out the Facebook Group – Sales Copy and Content Marketing Hacks athttps://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.

Oct 8, 2019 • 26min
To, Through, and After with Business - SCCMH Podcast 42
Jim uses an idea of Stew’s for this podcast – See more about Jim Ewards at http://www.thejimedwardsmethod.comStew Smith has a podcast segment called To, Through, and After https://www.stewsmithfitness.com/blogs/news/check-out-the-to-through-and-after-podcasts-with-stew-smith-and-others where he interviews people about their military special ops journey – what they did before the military getting TO the training, getting THROUGH the training, and After the training as an active duty member. Jim takes this concept and applies it to business and product / book / service launch. Check out how Jim discusses the process of building a foundation of business concepts and daily habits, specific skills and tasks, and staying relevant by maintaining your business through communicating with hot and cold traffic regularly. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.

Oct 8, 2019 • 34min
Selling ChatBots - Sell What It Does - Not What It Is - Podcast 41
From the pages of the https://www.facebook.com/groups/copywritingandcontenthacks/ Closed Facebook Page, Jim and Stew discuss a question from a member who is looking for some advice on crafting a chatbot sales letter for my company that can be used as a direct, mailed sales letter and as a longer form cold email. Jim walks through a wizard to better sell what chatbots DO not what it IS. Change the info you put into the wizards / scripts to better create sales copy that actually sells what it DOES - not what it IS. No one needs to know how the sausage is made or how software works in this case. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.

Oct 8, 2019 • 55min
Entrepreneurial Burn Out - Interview with Dr. Kelly (Podcast 40)
Jim Edwards (http://thejimedwardsmethod.com) and Stew Smith get interviewed by Dr Kelly Shockley (https://areyoureallyhealthy.com) who is focused on helping entrepreneurs with burnout. Jim and Stew share how they avoid burnout and get the blessing of Dr Kelly along with more ideas of what to look out for and how to avoid "entrepreneurial burnout."You can also find Dr Kelly on facebook: https://www.facebook.com/drkellyshockley Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.

Sep 18, 2019 • 24min
SCCMH Podcast 39 - IT Professional Needs Help With Sales Copy
Jim Edwards (http://thejimedwardsmethod.com) and Stew Smith discuss a posted Facebook question from the Sales Copy and Content Marketing Hacks closed Facebook Group - https://www.facebook.com/groups/copywritingandcontenthacks. How about write a BOOK? Jim walks through method to become the expert in the field but not necessarily explaining how sausage is made. Here is the question: From BJ: I`m working on a project to generate leads for my IT services and consulting company. I came up with the idea to produce a guide that talks about the Top 6 Products / Services that we use to simplify and stream line IT management for our customers. Now that I have the idea now I need the following.Facebook ad copyCopy for the guide* Sale copy for the 7 day follow up emails Check out the Facebook Group – Sales Copy and Content Marketing Hacks Podcast at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.

Sep 6, 2019 • 21min
Podcast 38 - Business Continuity / Disaster Recovery
Jim Edwards (http://thejimedwardsmethod.com) and Stew Smith discuss a Sales Copy and Content Marketing Hacks Facebook Group comment and question from a new member. Today's topic is disaster recovery or business continuity. What is your plan when you cannot work. Electrical failure, floods, dropped / broken equipment. Do you have back up plans? Back up products? Can you turn a potential disaster into a minor inconvenience - because you were not complacent? That is the key. We may not talk much about sales copy and content marketing in this podcast, but what do you do when you cannot get to work?Check out the Facebook Group https://www.facebook.com/groups/copyw... and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com. The podcasts can be found on youtube, itunes, googleplay, as well as at https://thejimedwardsmethod.com/podcast/


