From the pages of the https://www.facebook.com/groups/copywritingandcontenthacks/ Closed Facebook Page, Jim and Stew discuss a question from a member who is looking for some advice on crafting a chatbot sales letter for my company that can be used as a direct, mailed sales letter and as a longer form cold email. Jim walks through a wizard to better sell what chatbots DO not what it IS.
Change the info you put into the wizards / scripts to better create sales copy that actually sells what it DOES - not what it IS. No one needs to know how the sausage is made or how software works in this case.
Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards