The Dave Gerhardt Show (from Exit Five)

Richard Meyer, GTM and Growth lead at GoHappy, explains a multi-channel intent flywheel. Jeremy Chung, founder of Ads by Jer, shares a direct-mail plus retargeting play to book VC meetings. Kelly Arndt, Senior Demand Gen at Vector, ran CTV, YouTube, and LinkedIn surround-sound with ICP-level creative. Cindy Dubon, Growth Marketing Director at Goldcast, used influencer-led LinkedIn distribution tied to a relaunch.

Kipp Bodnar, CMO at HubSpot who rose from running the company blog to leading marketing at scale. He recounts scaling blog traffic massively, setting big goals and working backwards, balancing fast iteration with focus, shifting from maker to leader, and choosing between predictable wins and high‑magnitude bets. He also covers media building, measuring awareness vs response, and emerging opportunities in search and AI.

Brandon Redlinger, a marketing leader and former VP with deep ABM and demand generation chops, shares practical takes on building ABM that works. He covers when a company is ready for ABM. He explains account selection, scoring, and rep capacity. He outlines tactics that actually move pipeline and why ABM should be integrated with demand gen rather than siloed.

Davang Shah, LinkedIn VP of Marketing with prior leadership at Google, shares what’s working for LinkedIn ads in 2026. He talks about thought leader ads outperforming single images. He explains why brand and performance must be integrated. He covers measuring long B2B journeys, AI’s impact on buyer research and ad execution, and why authentic creative still wins.

Erin May, CMO who scaled User Interviews from a two-page site to $20M+ ARR, explains picking one niche audience and going all in. She reveals why ungated content and SEO-driven guides mattered. She describes quarterly "bangers" tentpoles, channel stacking, podcast ROI, and how AI changes content strategy.

Adina Timar, Head of AEO at Weflow, rebuilds competitor compare pages using sales calls and LLM outputs. Connor Beaulieu, Senior SEO Manager at LegalZoom, outlines Project Penny to surface expert attorney quotes at scale. Eoin (Owen) Clancy, VP of Growth at AirOps, presents research and a practical guide for creating high-quality, performance-oriented content for AI search and SEO. They discuss content engineering workflows, sourcing expert quotes, and why quality beats volume.

Jeff Hardison, VP of Product Marketing at Sanity and former Calendly lead, builds high-performing PMM teams. He talks about structuring groups for both PLG and enterprise, hiring specialists over generalists, running launches that rally the company, and measuring a function that touches every team. Short, tactical frameworks and two revealing interview questions make the conversation practical and punchy.

Jessica Serrano, CMO at Bagel Brands with deep restaurant marketing experience, shares cross‑industry lessons. She explores how COVID reshaped Dig Inn into e‑commerce. She explains the economics of catering vs. walk‑ins and building B2B catering motions with personas. She discusses using AI for rapid testing, switching to Claude, and balancing long‑term brand building with immediate sales.

Clare Schmitt, a B2B marketing leader who led a mid-market rebrand at Piedmont Global. She breaks down hiring naming agencies, running RFPs, and why the CEO must own the go-to-market. Learn about keeping decision teams small, realistic timelines, rollout project management, and post-launch QA and measurement.

Domitille de Saint-Exupéry, CMO at Lemlist and Clap, is a growth leader who scaled marketing to drive massive ARR gains. She breaks down paid ads ramping, a micro-influencer playbook, why partnerships earned huge ROI, and which AI use cases actually work. Short, tactical stories about creative, channel tests that failed, and how to compound influencer and paid efforts.