The Dave Gerhardt Show (from Exit Five)

Naomi, Senior Product Marketing Manager at Customer.io, uses plain-text emails and beta programs to collect replies and shape product direction. Jonathan, VP of Marketing at Seamless.AI, built a 365-day multi-channel engagement program, an AI chatbot that deflected support tickets, and live trainings to cut cancellations. Sue, Head of Lifecycle Marketing at Monarch Money, drove a trial-timed referral test that lifted shares 64% and added big ARR.

Pejman (CMO at Menlo Security) maps workflows to spot high-ROI AI uses and built a brand tone checker to automate reviews. Lily Bond (CMO at 3Play Media) led practical AI wins like a HubSpot prospecting agent that boosted inbound response and meetings. They discuss replacing manual work with agents, embedding AI into content flows, and scaling quick, measurable automation wins across marketing.

Uzair Dada, CEO of Iron Horse and longtime enterprise demand-gen pro, shares his three-part B2B growth framework: get discovered, get chosen, close. He explains why broad targeting wastes ad spend, how to show up in AI search, and why taste and judgment matter more than tools. He also describes blocking Fridays to build with AI and using Gong transcripts to fuel AEO and content.

Corey Haines, founder of Conversion Factory and Marketing-Skills.com, is a B2B SaaS marketer building AI-powered workflows. He demos Claude Code in the terminal, live keyword research from APIs, programmatic SEO pages in seconds, cross-referenced analytics audits, RevOps HubSpot automation, and browser-based video editing. The conversation focuses on how these tools change how marketers work and scale creative output.

Carmen Vicente, social and content lead at Slate, moderates the conversation. Jeff Meltz, Head of Social at Atlassian, shares strategy and internal advocacy experience. Brianna Doe, founder of Verbatim and influencer expert, brings internet culture and virality insight. They discuss personal brand building, handling critics, community versus audience, getting executives to post, and how B2B social differs from B2C.

Megan Lueders, CMO at Sonatype — seasoned product and positioning leader. Ido Mart, CMO at ManyChat — growth-focused on creator and social strategies. Kim Storin, CMO at Zayo — expert in aligning marketing to long sales cycles. They discuss measuring impact with complex pipelines, why B2B buying is surprisingly emotional, tradeoffs in paid media and attribution, and the rise of founder-led content and influencers.

Melton Littlepage, CMO at 1Password with two decades in B2B SaaS marketing, explains why 1Password is creating a new category called Extended Access Management (XAM). He discusses choosing category creation over competing, tactics like lightning strikes and analyst relations, embedding a former CISO in marketing, and using sports sponsorship to build brand visibility.

Chris Cunningham, a founding member of ClickUp's marketing team who leads their social strategy and comedy-driven content. He explains why most B2B social is wrong. He breaks down the weekly writers room and shoot day that pumps out 12–15 videos. He shares how ClickUp tests hooks, runs 35 accounts, finds unknown creators, and why human creativity is the biggest moat against AI.

Drew Pinta, Director of Growth Data at Ramp and analytics leader who pairs data with marketing, joins to discuss measurement and creative risk. He explains incrementality testing and event studies, how Ramp splits 70/30 between proven channels and experiments, and how AI scanning of Gong calls upended their attribution models. He also explores using AI agents to scale verticalized marketing and the necessary guardrails.

Marketers show real AI-driven creative workflows like voice cloning, image-to-video pipelines, and rapid brand videos produced in a day. Teams reveal org-wide AI skills for on-brand design, automated storyboarding, and big time savings in video production. Leaders discuss localization, dubbing, and new roles that make AI creative scalable across global brands.