Claude Code for B2B Marketers (with Corey Haines)

16 snips

Apr 30, 2026

Corey Haines, founder of Conversion Factory and Marketing-Skills.com, is a B2B SaaS marketer building AI-powered workflows. He demos Claude Code in the terminal, live keyword research from APIs, programmatic SEO pages in seconds, cross-referenced analytics audits, RevOps HubSpot automation, and browser-based video editing. The conversation focuses on how these tools change how marketers work and scale creative output.

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INSIGHT

Marketer Becomes Creative Director

AI will transform marketing from manual execution to creative direction where the marketer directs an AI “full-stack team.”
Corey frames Claude as the team that executes copy, design, and production so marketers focus on strategy and creative decisions.

ANECDOTE

Two Weeks In A Stranger's Garage Cracked Coding For Him

Corey learned to code by flying to a stranger's house and doing an intensive two-week bootcamp after getting laid off in 2023.
That crash-course forced him to build developer instincts that unlocked using AI inside coding workflows like Cursor and Claude Code.

ADVICE

Embed AI Directly In Your Workflow

Put AI inside your workspace (IDE, email tool, CMS) so it has full context instead of copy-pasting between apps.
Corey cites Cursor as the IDE-era unlock where AI lives in your workflow and stops context switching.

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#351 | Dave is joined by Corey Haines, the founder of Conversion Factory, Swipe Files, and Marketing-Skills.com, which has over 20,000 stars on GitHub. He's been all-in on AI since 2023 and in this episode he shows Dave exactly how he works now. He pulls up his screen and walks through live keyword research from an API, 10 programmatic SEO pages generated in under a minute, a cross-referenced SEO audit that would cost five figures from a consultant, a RevOps skill that audits HubSpot and builds out a lead scoring model, and a video editor running in the browser. Then they talk about what all of it means for marketers: the job isn't going away, but the way you do it is changing fast, and the gap between marketers who get that and those who don't is already showing up.

Timestamps

(00:00) - Don Draper, Peggy, and what AI actually changes about marketing
(04:23) - Who is Corey Haines and how he went from laid off to AI-pilled
(07:49) - The moment at coding boot camp that changed how he thinks about AI
(10:30) - Why Claude Code in the terminal beats every other interface
(14:40) - What Marketing-Skills.com is and how skills actually work
(22:00) - Live demo: keyword research pulled straight from an API
(24:15) - Live demo: 10 programmatic SEO pages built in 30 seconds
(30:50) - Pushing pages live and the future of website editing
(36:20) - Cross-referencing Google Search Console, Fathom, and keyword data
(40:40) - Live demo: RevOps skill that audits HubSpot and builds lead scoring
(47:20) - Video editing in the browser with Remotion and Claude
(52:30) - The marketer as creative director: what the job actually looks like now
(56:20) - The bull case for marketers in an AI world

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