Claude Code for B2B Marketers (with Corey Haines)
The Dave Gerhardt Show (from Exit Five)
How skills are structured and optimized
Corey details skill.md, front matter, references, evals, and constraints to keep skills efficient and effective.
#351 | Dave is joined by Corey Haines, the founder of Conversion Factory, Swipe Files, and Marketing-Skills.com, which has over 20,000 stars on GitHub. He's been all-in on AI since 2023 and in this episode he shows Dave exactly how he works now. He pulls up his screen and walks through live keyword research from an API, 10 programmatic SEO pages generated in under a minute, a cross-referenced SEO audit that would cost five figures from a consultant, a RevOps skill that audits HubSpot and builds out a lead scoring model, and a video editor running in the browser. Then they talk about what all of it means for marketers: the job isn't going away, but the way you do it is changing fast, and the gap between marketers who get that and those who don't is already showing up.
Timestamps
- (00:00) - Don Draper, Peggy, and what AI actually changes about marketing
- (04:23) - Who is Corey Haines and how he went from laid off to AI-pilled
- (07:49) - The moment at coding boot camp that changed how he thinks about AI
- (10:30) - Why Claude Code in the terminal beats every other interface
- (14:40) - What Marketing-Skills.com is and how skills actually work
- (22:00) - Live demo: keyword research pulled straight from an API
- (24:15) - Live demo: 10 programmatic SEO pages built in 30 seconds
- (30:50) - Pushing pages live and the future of website editing
- (36:20) - Cross-referencing Google Search Console, Fathom, and keyword data
- (40:40) - Live demo: RevOps skill that audits HubSpot and builds lead scoring
- (47:20) - Video editing in the browser with Remotion and Claude
- (52:30) - The marketer as creative director: what the job actually looks like now
- (56:20) - The bull case for marketers in an AI world
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