The Dave Gerhardt Show (from Exit Five)

Brian Kotlyar, CMO of Hightouch, who builds warehouse-first activation and personalization. Drew Pinta, Director of Growth Data Science at Ramp, who models account similarity and intent. Casey Patterson, Director of ABM at Snowflake, who leads data-driven account selection. They discuss how ABM looks in 2026. Short takes on targeting, sales alignment, in-person plays, measurement, and scaling personalization with data and AI.

Ryan Narod, VP of Marketing at Rippling, a growth marketer turned brand leader. He breaks down Rippling’s shift from growth to memorable brand building. Hear about scrappy iPhone videos, human-first customer storytelling, the “HR Deserves Better” campaign, measuring brand with MMM and incrementality, and even planning a Super Bowl commercial.

Jay Schwedelson, founder of SubjectLine.com and GURU Media Hub, is an email and virtual-event tactician. He explains why renaming and repackaging live sessions boosts interest. Shortening sessions to 22 minutes, using “attend to receive” hooks, testing Friday/Sunday sends, and inbox white-space tricks are highlighted as high-impact tweaks.

Kristine Segrist, Global Head of Consumer Marketing at Canva, leads large-scale brand and performance campaigns. Emma Robinson, Head of B2B Marketing at Canva, focuses on product-led growth and enterprise scaling. They discuss blending B2B and B2C approaches, turning free users into enterprise deals, measuring marketing impact, data science for decisions, and creative brand bets like the Love Your Work campaign.

Bill Glenn, SVP of Marketing at Esper, a leader in mobile device management for retail and restaurants. He talks about leading teams through the AI shift with curiosity and experimentation. They cover company-wide AI guardrails, finding internal AI experimenters, and using “boring AI” to cut busywork and unlock better thinking.

Eoin Clancy, VP of Growth at Airops and content engineering leader, helps companies boost visibility in AI search and SEO. He breaks down content engineering, the three dead-giveaway signs of low-quality AI content, and how to use AI without creating slop. He also explains why webinars are Airops’ top growth channel and how they plan, run, and follow up on them to drive long-term results.

Lashay Lewis, founder of Authority Plug and B2B SaaS content strategist, focuses on product-led, bottom-of-funnel content that drives SQLs and revenue. She discusses feature mapping, interviewing sales and customer success to capture life before and after the product, building scalable research dashboards, repurposing converting pieces, and using social to test topics before long-form investment.

Clare Schmitt, VP at Piedmont Global, focuses on globalization and cross-cultural marketing. Marcy Comer, CMO at EagleView, leads revenue-driven SEO/AEO strategy for property intelligence. Dave Steer, CMO at Webflow, emphasizes site strategy for humans and AI. They discuss how AI changes search behavior, prompt tracking and PR’s renewed role, structured content and practical AEO tactics for teams.

In this engaging discussion, Anthony Pierri, a product marketing consultant at Fletch PMM and LinkedIn content creator, shares insights on mastering B2B positioning for early-stage SaaS startups. He emphasizes the importance of clear website messaging and how buyers focus more on value rather than features. Anthony introduces a practical framework to connect customer problems with outcomes, critiques common positioning pitfalls, and highlights the significance of compelling homepage headlines. Tune in for actionable strategies that can redefine your approach!

Louis Grenier, author and marketer known for his focus on timeless marketing fundamentals, shares insights on standing out in B2B marketing. He discusses how to grab attention through surprising hooks, the importance of leading with one key feature, and the concept of Trojan Horse marketing. Louis emphasizes that marketers can't create demand, only redirect it, and highlights the effectiveness of distinct brand assets. He also explores how triggers influence buying decisions, and offers practical tips for selling bold ideas internally.