How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)

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Feb 4, 2026

Eoin Clancy, VP of Growth at Airops and content engineering leader, helps companies boost visibility in AI search and SEO. He breaks down content engineering, the three dead-giveaway signs of low-quality AI content, and how to use AI without creating slop. He also explains why webinars are Airops’ top growth channel and how they plan, run, and follow up on them to drive long-term results.

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INSIGHT

AI Search Is SEO Redux

AI search requires the same core principle as classic SEO: answer user questions with the best content.
Models and engines differ, but user intent and information gain remain the guiding metrics.

ADVICE

Hire A Content Engineer

Build a content engineer role to centralize context and maintain workflows that feed models accurate inputs.
Make subject-matter data available so AI outputs are grounded and unique.

INSIGHT

Three Signs Content Feels Fake

Three telltale signs of AI slop are: not unique, not sounding like your brand, and robotic phrasing.
These signs reduce trust and reader engagement even when answers are technically correct.

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#326 | Dave is joined by Eoin Clancy, VP of Growth at Airops, to break down what it takes to create great content without pumping out AI slop. They talk about the rise of the content engineer role and why more teams are hiring for it and three dead-giveaway signs content is low-quality AI generated. Eoin also shares why webinars are Airops’ best growth channel right now, including how they choose topics, source guests, why the sessions are ungated, and how to follow up in a way that drives revenue. A tactical episode for marketers trying to move faster with AI while keeping quality high.

Timestamps

(00:00) - Why AI content, content engineers, and webinars matter right now
(03:41) - What Airops does and the AI search problem they’re solving
(04:36) - What a “content engineer” actually is
(16:16) - How to use AI without creating AI slop
(19:32) - The 3 signals content is AI slop
(35:08) - Why webinars are Airops’ best growth channel
(37:33) - How they choose webinar topics and guests
(53:45) - Other channels working (enablement, community, events)
(56:45) - Final takeaways and wrap-up

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