What a content engineer does

#326 | Dave is joined by Eoin Clancy, VP of Growth at Airops, to break down what it takes to create great content without pumping out AI slop. They talk about the rise of the content engineer role and why more teams are hiring for it and three dead-giveaway signs content is low-quality AI generated. Eoin also shares why webinars are Airops’ best growth channel right now, including how they choose topics, source guests, why the sessions are ungated, and how to follow up in a way that drives revenue. A tactical episode for marketers trying to move faster with AI while keeping quality high.

Timestamps

• (00:00) - Why AI content, content engineers, and webinars matter right now
• (03:41) - What Airops does and the AI search problem they’re solving
• (04:36) - What a “content engineer” actually is
• (16:16) - How to use AI without creating AI slop
• (19:32) - The 3 signals content is AI slop
• (35:08) - Why webinars are Airops’ best growth channel
• (37:33) - How they choose webinar topics and guests
• (53:45) - Other channels working (enablement, community, events)
• (56:45) - Final takeaways and wrap-up

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AirOps - The content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search. Go to airops.com/exitfive to start creating content that reflects your expertise, stays true to your brand, and is engineered for performance across human and AI discovery.

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