Creative + AI examples from B2B marketers

13 snips

Apr 9, 2026

Marketers show real AI-driven creative workflows like voice cloning, image-to-video pipelines, and rapid brand videos produced in a day. Teams reveal org-wide AI skills for on-brand design, automated storyboarding, and big time savings in video production. Leaders discuss localization, dubbing, and new roles that make AI creative scalable across global brands.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

One Person Built A Michael Caine Brand Video In A Day

Luke described a single-person, one-day production that built a full brand video using an ElevenLabs voice clone of Michael Caine plus image and video models.
The freelancer (Jack) scripted, generated B-roll, music, sound effects, and assembled the final video end-to-end using AI tools in ~1 day.

ADVICE

Create A Centralized Brand Skill For Self-Serve Design

Liz recommends building an org-wide Claude Skill (a centralized brand brain) to let non-designers self-serve on on-brand assets.
BrainLabs fed brand guides into a mega-skill, connected it to Notion for governance, and handled change requests through design review.

ADVICE

Govern AI Skills With A Design Review Process

Set governance: collect change requests and have designers vet skill updates instead of letting everyone edit the org skill freely.
BrainLabs stores markdown in Notion, reviews requests, and only adds vetted updates to the Claude skill.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

#345 | Luke (Head of Growth & Marketing, ElevenLabs), Liz (CMO, Brain Labs), Vicente (Creative Director, Bitly), and Carter (Global Brand Team, UiPath) join this Exit Five Live session to show how they're actually using AI to do creative work. Luke breaks down how his team built a full brand video with one person in one day using voice cloning, image models, and AI video tools. Liz shows the Claude skill her team built so anyone in the org can self-serve on-brand design without going through a designer. Vicente walks through how Bitly cut video production time by two weeks using AI. And Carter shares how he's leading a video initiative that's changing the way a global brand team operates. If you're tired of AI hype and want a look at what people are actually doing, this one's for you.

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here.

Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more