

Duo On Air Podcast
Duo Collective
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
Episodes
Mentioned books

Jan 29, 2024 • 34min
#104: How We Handle 10+ Clients At One Time
Today, we are talking about something that makes us feel a little crazy... how many clients we have at once and how the heck we manage it without dropping all the balls. 😅 In this episode we are getting real and sharing some of our favorite client management tips. While, of course, maintaining our sanity and growing our bottom line.
We just counted, and right now, we have 15 clients (plus about three more on hold for various reasons). This is on top of building a course, running a coaching program, managing a podcast, and, ya know, all the other personal life stuff going on.
It feels a little insane but also totally manageable at the same time... we are about to tell you how!
Show Notes: https://duocollective.com/blog/client-management-tips
#61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/
Asana: https://duocollective.com/blog/how-to-use-asana/
Instagram: https://www.instagram.com/duoonairpodcast/

Jan 22, 2024 • 23min
#103: Breaking Down Our Favorite Website Platform
We are spilling all the beans on our favorite website platform and why— from both a design and an SEO perspective. If you are still deciding what platform to use to build your website, or thinking you may need a change... tune in!
Show Notes: https://duocollective.com/blog/why-we-chose-showit-for-our-website
Snag One Month Free of ShowIt Here:
https://showit.com/?referralCode=duocollective
Use DuoCollective15 to Save 15% off Tonic templates: https://tonicsiteshop.com/?ref=DuoCollective
Northfolk: https://northfolk.co/yt-asset-library/
ShowIt Facebook Group: https://www.facebook.com/groups/604255509723635
TinyJPG: https://tinyjpg.com/
CompressJPEG: https://compressjpeg.com/
Instagram: https://www.instagram.com/duoonairpodcast/

Jan 15, 2024 • 20min
#102: Five Website Pages You Didn’t Know You Needed
Today's episode we dive in deep to explore five different website pages that you likely didn’t even know you needed. The best part? These pages will even help give you a little SEO boost. And I am going to share all the details on why! So grab your notebook and let's dive in!
Show Notes: https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo
404 Page Best Practices: https://duocollective.com/blog/404-page-best-practices-for-seo/
Course Waitlist: https://duocollective.com/seo-on-tap
Instagram: https://www.instagram.com/duoonairpodcast/

Jan 8, 2024 • 34min
#101: Rebranding Through Our Client’s Eyes
We are so excited to bring Sara Gillis on the podcast!
Sara has been a student of ours, a friend and now a client! She is a copywriter specializing in helping female creative business owners, especially photographers, stand out through their words. There are so many topics we could talk about with her, BUT in today’s episode, we’re talking about her branding experience with us and everything that it entailed.
From when she knew she needed a rebrand to the emotions that come along with the rebranding process, we talk about it all!
Show Notes: https://duocollective.com/blog/copywriting-client-rebranding-experience
Instagram: https://www.instagram.com/duoonairpodcast/

Jan 1, 2024 • 21min
#100: Celebrating 100 Episodes!
It’s hard to believe we are 100 episodes in, yet we still feel like we have just scratched the surface and have so much more to share!
For today’s episode, Courtney had a crazy idea… “How about we share 100 lessons we’ve learned in entrepreneurship?” We’re always up for a challenge. So here we go…. Rapid fire style.
Some of these are lessons, and some are confessions— just keeping it real with you guys.
Show Notes: https://duocollective.com/blog/100-lessons-weve-learned-in-entrepreneurship
Instagram: https://www.instagram.com/duoonairpodcast/

Dec 26, 2023 • 39min
#99: Reflecting Back on 2023
Rather than the whole look ahead and goal-setting theme that always comes around right before the new year, we wanted to take a different approach because well, we suck at celebrating. Maybe you do, too!
Instead, let’s spend this time reflecting on 2023 with some wins and not-so-much wins from this past year. This is going to be a real raw reflection and could turn into an emotional journey.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/reflecting-on-2023
Presale Doors Open for SEO On Tap: https://seocourse.duocollective.com/courses/seo-on-tap
#65: https://duocollective.com/blog/signs-you-are-ready-to-pivot-your-business/
#55: https://duocollective.com/blog/preparing-for-maternity-leave/
#87: https://duocollective.com/blog/courtneys-maternity-leave-recap/
#74: https://duocollective.com/blog/how-to-let-go-and-outsource/
#50: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances/
Instagram: https://www.instagram.com/duoonairpodcast/

Dec 18, 2023 • 33min
#98: Steal These ChatGPT Prompts For Easy Content Creation
In today's fast-paced digital world, staying ahead in content creation can feel like an uphill battle. But what if AI could be your secret weapon? In this episode, we're diving into the transformative power of ChatGPT with simple hacks and AI prompts that change the game.
Join us as we uncover the smart, time-saving strategies using ChatGPT, making content creation not just more efficient but downright enjoyable. Whether you're a seasoned entrepreneur or just starting, we'll guide you through the ins and outs of using AI tools effectively.
So, whether you're battling content creation burnout or looking to spice up your strategy, this episode is your ticket to easier, more dynamic, and engaging content. It's time to let AI do the heavy lifting, so you can focus on what you do best: bringing your unique voice to the world.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses
#57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/
#59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/
Instagram: https://www.instagram.com/duoonairpodcast/

Dec 11, 2023 • 44min
#97: How To Market Your Business With Data in 2024
Joining our podcast today is on of our past SEO students, Rachael Woods from Woods MarCom. She specializes in bringing her clients the best data-driven marketing strategies. Of course Abbey's nerdy SEO self was thinking, “Heck yes, bring on the data!”
In this episode, we talk about the importance of a customer research strategy and how it can impact where you spend time marketing your business. As always, we promise to remove the jargon and give you some simple strategies to get started. Let’s dig in together and start thinking differently about our 2024 marketing strategy.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/customer-research-strategy
Instagram: https://www.instagram.com/duoonairpodcast/

Dec 4, 2023 • 21min
#96: Understanding the Importance of Submarks In Your Brand
In this episode, we reveal how these mini-branding heroes can add a punch of personality to your business. Perfect for places where your main logo can’t go. Submarks are your brand’s playful companions, ensuring consistency with a fun twist.
Tune in as we share easy tips for creating submarks that truly complement your main logo. Whether you're just starting or thinking of adding a submark to your existing brand, we've got you covered. Let’s explore how these small marks can make a big impact!
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/how-to-use-submark-logos-for-your-brand
#44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know/
#81: https://duocollective.com/blog/search-experience-is-changing/
Instagram: https://www.instagram.com/duoonairpodcast/

Nov 27, 2023 • 46min
#95: How Sustainability & Style Can Lead To Entrepreneurial Success
Join us as we chat with Emily, a trailblazer in sustainable style, unraveling how conscious fashion choices not only reflect your personal brand but also resonate with your business values.
Whether you're a fashion enthusiast or typically roll up to your laptop in your sweats and fuzzy socks (guilty! 🙋🏼♀️), this episode will offer some actionable tips to blend eco-consciousness with your entrepreneurial spirit. Plus some fun power dressing moments to really help you step into your best CEO role.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/how-to-market-yourself-through-fashion
Instagram: https://www.instagram.com/duoonairpodcast/


