Duo On Air Podcast

We're stepping into uncharted territory – yes, we’re talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit.  Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a solid organic foundation is crucial before you even think about opening your wallet for ads.    🔍 What’s Inside This Episode: Our "Why" behind venturing into paid ads  The ins and outs of our strategy: What worked, what didn’t, and why video content might just be your new best friend 📹 The surprising power of freebies in converting ad views into tangible leads  Behind-the-scenes data: a cost-per-lead that will make your jaw drop! 😱 Our evolving relationship with paid ads and how it fits into the Duo strategy moving forward. 🧬 We're laying it all out there – the successes, the lessons, and the unexpected twists. Whether you're ad-curious or a seasoned pro looking for a fresh perspective, there's something in this episode for you! 🌟   Show Notes: https://duocollective.com/blog/our-experience-running-paid-ads Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

It’s officially spring cleaning season, which means it’s time to see what needs to be cleaned up in your business. This is something we definitely need to be better at (don’t even talk to us about our inboxes 😬) So selfishly, we loved talking to Jade to get some tips on how to declutter your business.    Show Notes: https://duocollective.com/blog/declutter-your-business-in-5-steps Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We are sharing behind the scenes of our latest launch for our DIY SEO Course, SEO On Tap! We’ll talk about how it came to life, why it was a success, and what we’d do differently. If you’ve been thinking about launching a course or you’re just curious about what it’s like to create one, this episode is for you!   Show Notes: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We are so excited to invite the founder and CEO of Tella, Grant Shaddick, to the podcast. Tella is an all-in-one video platform and screen recorder software for creators just like you and us. It is the perfect place to create online courses, one-on-one client videos, demos, promotions, and more.  We absolutely love this platform and are constantly getting comments and questions from our audience wondering what tool we just created that video with. In this episode, Abbey shares how we use this tool and our favorite features, and Grant even shares a sneak peek of what they are building behind the scenes. We can't wait for you to listen!   Show Notes: https://duocollective.com/blog/why-we-use-tella-screen-recorder-software Save 30% when you start using Tella: https://tella.tv/?via=duocollective Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Can you actually teach yourself SEO and see results? In this episode, we are chatting with Katy, who's not just a guest; she's walked the walk, having navigated the twists and turns of SEO with a little help from SEO On Tap— a self-paced online course for entrepreneurs who are sick of feeling overwhelmed with SEO and want to finally get it.  Katy is here to spill the beans on what it really looks like to be a student of ours, the good, the hard and the totally unexpected. If you are curious if an SEO course can truly be your DIY guide to digital success, or you're just looking for some inspiration from someone who's been right where you are, this episode's got you covered.    SEO On Tap: https://duocollective.com/seo-on-tap  Show Notes: https://duocollective.com/blog/a-peek-inside-diy-seo-course  

Have you ever wondered how search engines actually work? More importantly how they can work for you. That’s what we’re talking about today: three things search engines do.   Show Notes: https://duocollective.com/3-things-search-engines-do Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy  

Are you finally feeling ready to invest in a client management system? Maybe you already have one and your wondering if it's the best tool for you? Or maybe you already love Dubsado like us and want to see if there are any fun tricks you might be missing. Either way, this episode is for you. Because today, we are joined by Becca Berg, the Co-founder and CEO of Dubsado! Grab your earbuds and enjoy!   Show Notes: https://duocollective.com/client-management-system-dubsado Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy Save 20% off your first year: https://www.dubsado.com/?c=duocollective  Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Maybe you love social media or maybe you hate it? Regardless of how you feel about the social platforms, we all understand that we can’t lay our entire business foundation on them.  But today we are going one step deeper. We aren’t just talking about how to survive without social media and that it is possible. But we are talking about the psychology of what these platforms can do to our mind. This episode isn’t meant to be scary, but to share some of the facts on why we may have this love-hate relationship with Instagram or TikTok. And of course to talk through healthy boundaries that should all tie back to your brand values.    Show Notes: https://duocollective.com/6-marketing-strategies-that-arent-social-media Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

We’ve started prioritizing speaking gigs in our marketing strategy, and we want to take you BTS of how we prepare for them!  Speaking and events have been a hot topic lately. People are craving connections and community. And we don’t expect that to change any time soon. So, let’s chat about the two events we’ll be speaking at and how we prep for them!   Show Notes: https://duocollective.com/prep-for-speaking-gigs https://duocollective.com/blog/the-best-conferences-to-attend-for-entrepreneurs/  #23: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/ Tuesday Tips & Sips: https://duocollective.com/subscribe Instagram: https://www.instagram.com/duoonairpodcast/

Have you ever wondered how to keep more of your hard-earned money in the bank?! Then this episode is for you! It always seems to fly out the window! So, how do we increase our profit margin and reduce unnecessary costs? Kendra is here to help! She will go over everything you need to know about how to increase your bottom line.   Show Notes: https://duocollective.com/tips-to-increase-your-bottom-line Tuesday Tips & Sips: https://duocollective.com/subscribe  Instagram: https://www.instagram.com/duoonairpodcast/