Duo On Air Podcast

Why on earth do we believe that SEO is so hard?  If you thought you were the only one, know that you absolutely aren’t. When we surveyed our audience the same concerns popped up again and again: “It seems difficult.” “Where to start? I am overwhelmed.” “I feel like I’ll never grasp it.” “If I spend the time to learn it, it won’t work for me.” In this episode, we break down the lies. Together let's understand why you feel this way, and better yet, let’s reverse it. Because who wants to believe lies?!   Links Mentioned: Show Notes: https://duocollective.com/blog/why-do-you-believe-seo-is-hard SEO Course Waitlist: https://duocollective.com/seo-on-tap Coaching: https://duocollective.com/seo-group-coaching  #76: https://duocollective.com/blog/seo-maintenance-metrics/ Instagram: https://www.instagram.com/duoonairpodcast/ 

Ready to up your Pinterest game? In this episode, we're diving into how this platform can massively boost your reach, organically. We’ve got Laurel, an SEO and Pinterest expert, joining us to share practical, easy-to-implement Pinterest strategies. Whether you're starting fresh or looking to breathe new life into your Pinterest presence, this episode is packed with straightforward tips and insights. Forget complex jargon; we're keeping it simple and effective. Tune in to discover how you can make Pinterest work harder for your business.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/tips-to-boost-your-organic-traffic-with-pinterest Instagram: https://www.instagram.com/duoonairpodcast/

Get ready to tune into a game-changing conversation that's all about the secret weapon in business you never knew you needed: your nervous system. Forget the dry science lecture – we're mixing in-depth knowledge with our own brand of fun as we uncover how a well-tuned nervous system can be your ally in the entrepreneurial arena. Join us and our guest Chelsea as we break down why feeling good isn't just a perk, it's a business strategy. We also share the everyday tools you can use to keep stress at bay and your decision-making sharp. Hit play and let's get into the nitty-gritty of nervous system!Links Mentioned In This Episode:Show Notes: https://duocollective.com/blog/importance-of-nervous-system-health-as-an-entrepreneurInstagram: https://www.instagram.com/duoonairpodcast/

Dive into the spooky side of marketing with us on this Halloween special episode! We even dressed the part— You'll have to tune in to "hear" 🎸🌏 Beware of the haunting tricks that have terrified so many entrepreneurs. But don't worry, just before the witching hour strikes, we'll conjure up a bag of digital goodies that you are definitely going to want! Remember, Halloween might be once a year, but these marketing tricks lurk all year round. So, tune in, stay vigilant out there! 🌌🕸️👻🍬🎙️   Links Mentioned In This Episode: Digital Treat Bag: https://duocollective.com/trick-or-treat  Show Notes: https://duocollective.com/blog/marketing-tricks-and-treats  Instagram: https://www.instagram.com/duoonairpodcast/  

In this episode, dive deep into the evolution of Duo Collective, exploring the many twists and turns that shaped our journey. Every business evolves, and ours is no exception. We hope you take away some actionable insights and strategies to streamline and elevate your own entrepreneurial journey— oh and have a little fun too!   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/evolutions-of-our-business/ Instagram: https://www.instagram.com/duoonairpodcast/  #63: https://duocollective.com/blog/canva-design-tips-from-a-brand-designer/ #61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/ #58: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list/  https://duocollective.com/blog/3-flodesk-workflows-for-creative-business-owners/ 

It's so easy to get caught in the cycle of our day jobs or even our own businesses, letting our passions slide to the wayside. On this episode, we dive deep into the art of rediscovering and nurturing those passions—whether they're related to your main hustle or a delightful escape from it. Join us as we chat with our friend, Tiffany of Cateeva Studio, who's brilliantly balancing a corporate role alongside her love for art. We explore the challenges and joys of juggling multiple roles, the importance of seeking passions outside our primary work, and the fulfillment that comes from pursuing what truly lights us up. Whether you're an entrepreneur yearning for a creative outlet or someone looking to reignite a lost love, this episode is a reminder that it's never too late to chase your dreams and passions.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/reconnecting-with-lost-passions Instagram: https://www.instagram.com/duoonairpodcast/

Ever find yourself puzzling over how many marketing channels to juggle? We get it, and we've been there. In today's episode, we're diving deep into that very question, and trust us, the answer might just give you a delightful double-take! Let's cut through the noise and discover a fresh, feel-good approach to marketing. Spoiler alert: you might not be expecting our answer! Links Mentioned In This Episode:Show Notes: https://duocollective.com/blog/how-many-channels-to-market-your-businessInstagram: https://www.instagram.com/duoonairpodcast/#83: https://duocollective.com/blog/new-seo-metric-brand-authority/#26: https://duocollective.com/blog/showing-up-as-your-authentic-self/

Are you ready!? Tune in as we dive into Courtney's maternity recap. From hopeful rainbows in Iceland to the joyous arrival of little Mila, this episode promises an emotional rollercoaster of love, the realness of those sleepless nights, and the intimate moments of becoming a first-time mom. Grab your headphones and get ready for a little sneak peek behind the scenes of our live as mama's and CEO's.    Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/courtneys-maternity-leave-recap Instagram: https://www.instagram.com/duoonairpodcast/ #55: https://duocollective.com/blog/preparing-for-maternity-leave/ 

In this episode, we're diving deep into the vibrant world of business development, but not in the way you might expect! We're joined by Melissa Lohrer from Waverly Ave, who's going to shake up your perceptions. In fact, the word business development might feel a bit too jargony. Don't worry, we will dive into that!   Prepare to explore growth strategies with a playful twist—think scavenger hunts and bingo for your business! We'll also uncover the crucial pillars that every business owner needs for success and discuss how to leverage your unique strengths for optimal growth. Melissa's fresh and fun perspective promises an enlightening conversation that's packed with actionable insights. Tune in and discover a more exciting approach to business development!   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/business-development-strategy Instagram: https://www.instagram.com/duoonairpodcast/

In this episode, we dive deep into the hidden world of Keyword Cannibalization: a sneaky SEO mishap where multiple pages on your site are unintentionally competing for the same search terms. Think this might be you? You might be doing it without even realizing! Join us as we: Define what Keyword Cannibalization is and why it's more harmful than you think. Share real-life examples Offer insights on aligning content with search intent and how to ensure different pieces of content are serving unique purposes. Present 3 critical questions to help you audit your content and spot potential overlap. Offer actionable tips to steer clear of this pitfall in the future. By the end, you'll be equipped to create content that's not just keyword-savvy but also laser-focused on user intent. And remember, it's not about keyword repetition; it's about value. Tune in and level up your content game! 🚀   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-avoid-keyword-cannibalization Instagram: https://www.instagram.com/duoonairpodcast/