Duo On Air Podcast

It’s our very first repeat guest, and we couldn’t be more honored to have her back on the pod! Introducing the one and only Sara from Between The Lines Copywriting. Sara first joined us on episode 12 to chat all about writing copy that converts. If you are a part of Sara’s weekly newsletter, Tuesday Table of Contents (link at the bottom to subscribe!), then you know she is not only amazing at writing copy that sells, but she is also an incredible storyteller.   We love sourcing new topic ideas from our listeners, aka you. And one of those topics was all about Substack. Our brains immediately thought of Sara, and you’ll soon find out why. If you don’t know what this is, don’t worry - we will get into all that goodness with the email marketing queen Sara.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/is-substack-the-right-platform-for-your-content Instagram: https://www.instagram.com/duoonairpodcast/ #12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/ 

SEO is evolving, and there's a new metric on the block that's making waves: Brand Authority. You already know we’re your besties in everything search and design, and this new metric just brought it all together for us!   In this episode, we dive deep into why branding is becoming a big deal in SEO and how it pairs with one of the biggest SEO metrics we watch for ourselves and our clients, Domain Authority. Plus, we'll share some neat tricks to boost your brand's presence online. Tune in for a fresh take on the evolving landscape of SEO where branding is making waves.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/new-seo-metric-brand-authority  Instagram: https://www.instagram.com/duoonairpodcast/  #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process/  #76: https://duocollective.com/blog/seo-maintenance-metrics/

Join us today for a special chat with Lisa Sanchez from The Cocoon. With credentials like Harvard and top tech giants, Lisa's journey from high achiever to burnout is both relatable and enlightening. Now, if you're expecting a deep dive into spiritual realms, think again. Our talk remains grounded, focusing on the very real act of listening to oneself. Lisa's insights are not about mystical forces but about understanding and valuing our inner voice. So, if you've felt that internal nudge or wondered about the role of intuition in business, this episode is for you. Tune in, stay present, and connect with your authentic self in a whole new way.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/how-to-embrace-your-intuition Instagram: https://www.instagram.com/duoonairpodcast/

The search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of articles. Next, you pick which ones you want to read and ta-da you’ve got your answer. Sounds familiar, right?   But soon, everything about this experience is going to change. In fact, if you use Bing, it already has with the integration of ChatGPT. Earlier this year, Google released what is  called the  “search generative experience,” or SGE. This is where select users who opt-in or have been invited, can interact with their experimental version of search that displays AI-generated responses (from their own ai tool called BARD) above the old school list of results.   This announcement has caused a lot of fear. Does blogging even matter anymore? Is SEO going to be obsolete? Let’s talk about it.   Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/search-experience-is-changing Instagram: https://www.instagram.com/duoonairpodcast/ #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/ #59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/

Have you ever wondered what it's like to outsource your SEO with us? You're about to get a first-hand review! Today a former client of ours, Dana, is joining us! Dana is the founder of DWD Travel, and she is living the dream helping her clients plan dream destinations around the globe whether it be a romantic getaway or destination wedding.    We worked with Dana last year on an SEO website audit, and it was actually her idea to come on and share her experience, and we freakin’ love her for it. Not to mention, she got to record this episode in Costa Rica while she stayed inside an airplane-converted hotel room, and actually, monkeys started stealing her clothes while we were recording! 🤣 Honestly, this episode is too good. Let's get into it!   Links Mentioned In This Episode Show Notes: https://duocollective.com/blog/what-its-like-to-outsource-your-seo Instagram: https://www.instagram.com/duoonairpodcast/

How on earth do we come up with content ideas?! I mean, we have our email newsletter, weekly podcast episodes, blogs, all the different social media platforms… How do we keep up with it all? Well it's simple... we have trained our minds to always be on the look out for content. And of course there are a few tools that we absolutely love to leverage when the well comes up dry. Those tools are exactly what we want to share with you today!   First, we have a little tip for you. We think about content holistically for our business. We don’t think of our podcast, Instagram, blog, and email as separate entities. Content is content and should be spread out across all platforms. The second you start bucketing your content into different platforms, you are creating ten times more work. So let's work simpler, not harder.   Links Mentioned In This Episode Show Notes: https://duocollective.com/blog/tools-for-blogging  Instagram: https://www.instagram.com/duoonairpodcast/  #57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/  #59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/  #48: https://duocollective.com/blog/seo-keyword-research-tools/  Resource: How to find SEO Keywords https://duocollective.com/free-seo-tools

If we asked you "are you growing your business with intention?" how do you think you'd answer? This question gave us a little pause and we bet it did for you too. The definition of intention is an idea that you plan, or intend, to carry out. It's easy to think about our everyday intentions, our weekly intentions and even our monthly intentions. But when you start thinking about your intentions at a larger scale it gets a little trickier.   We were thrilled to invite Andi on the podcast from Oui, We Studio. So thrilled that after we recorded this episode, we couldn’t ask her fast enough about joining her Conscious CEO program.    We talked about some incredibly powerful strategies in this episode around growing your business with intention, and there were a few moments where her suggestions scared the crap out of us… but in a good way. We knew we had to take some of these strategies to heart if I wanted our business to grow with intention.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-grow-your-business-with-intention DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Sunny McGraw is a marketing and mindset coach for women in their prime. She has worked with some of the world's biggest brands like Coke, Starbucks and Ford. She Founded her business today, Sunny McGraw Marketing, at age 50 and she is a living model of the fact that it is never too late to follow your dreams.    One of our favorite moments on the podcast was the fact that we all need only one simple thing to succeed at entrepreneurship. Tune in to hear her success mindset framework and so much more.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-cultivate-a-mindset-for-success   DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

DOWNLOAD THE FREE SEO METRICS WORKSHEET   Today I am spilling the beans on how I feel about SEO retainer packages, why I don’t offer them, and what truly matters when it comes to SEO maintenance. Plus we even made you a free worksheet to manage all these metrics so you can track them and feel more confident in your SEO growth.   LINKS MENTIONED: SEO METRICS WORKSHEET: https://duocollective.com/podcast-freebie-seo-metrics  DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-maintenance-metrics  DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/ EPISODE #19: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/  EPISODE #62: https://duocollective.com/blog/write-the-best-seo-title-and-meta-description/  EPISODE #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process/

  There is no way you won't feel a spark of motivation from our guest after listening to this episode. Sensi Graves popped into our inbox with the coolest story and combination of careers, from being a professional kiteboarder to starting her own swimwear brand and finally now being a motivational speaker. She said something that struck us to our core in her podcast application — “I didn’t feel proud of myself.”     I wanted to shout through my computer and say, “How!? Look at all the amazing things you’ve done!” And then I paused for a second and thought I might be doing this to myself. Look at all the things that we’ve done as CEO’s and working moms. Chances are you feel this too. And it’s time to make a change. I cannot wait for you to listen to this episode with Sensi, and I hope you walk away a few steps lighter feeling like the amazing human you are!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/two-tips-to-overcoming-limiting-beliefs DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/