Duo On Air Podcast

  One of the very best things we did in our business within the last year was outsource, and it’s one of the reasons we have been able to bring in the consistent revenue we have now, even while Court is out on mat leave! This wasn’t easy though.  As entrepreneurs, we constantly think of reasons NOT to outsource. Do you relate to any of these?   I’m nervous. I have no idea how to hire someone, let alone find someone I trust. I can do it better. It will take me too long to train someone. It’s going to cost me too much money.   We have felt every single one of those, and we still feel them! Even though we do outsource, we could absolutely outsource more. It’s a constant battle to figure out what is worthy of outsourcing! So let's break it all down in this episode; how to let go and start outsourcing more and how to set your team up for success.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-let-go-and-outsource DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   EPISODE 61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/   EPISODE 50: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances/    EPISODE 33: https://duocollective.com/blog/the-secret-to-defining-boundaries-balance-with-val-marlene-creative/ 

This episode is going to be hard for me, not going to lie! Choosing one thing… HOW!? So I had to think long and hard about this one, and I am feeling pretty good about the answer.However, this answer does come with a caveat, and that is if you don’t have an optimized website. That is step one! Now if you have gone through the process of optimizing your website, whether that be DIYing it yourself, hiring someone, or leaning on your copywriter or web designer to help… here’s what I would focus on this year.DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/backlinks-will-improve-your-seoDUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Every once in a while, you hear or see something so good that doesn’t leave your brain. That’s how we felt after listening to Cassandra Le’s TED Talk. She is a first-generation Vietnamese-American immigrant living in Spain. She is an absolute wealth of knowledge on how brands, businesses, and thought leaders can share their message loud and proud while also being inclusive and rallying their community.    The first question Court and I asked ourselves was “Are we being inclusive?” and “Is our marketing off-putting for multicultural audiences?” It was a vulnerable moment for us to address our ignorance and make some changes in how we show up. We are so excited for you to listen to Cassandra’s story and her actionable tips to make sure you are being culturally aware in your marketing.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/become-culturally-aware DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   THE QUIRKY PINEAPPLE: https://thequirkypineapple.com/

Have you ever wondered why we chose to pair branding and SEO as our core business services? Well other than the fact that we are obsessed with these two topics. 😉 So why search and design and how can having a strong brand help your SEO? We are unveiling the synergies between these two topics and how they can enhance your organic marketing strategy. And yes, this means both visually and from a strategy perspective. And no, we are not just talking about your logo. (It’s never just about the logo!)   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/having-a-strong-brand-can-help-your-seo DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

When we talk about outsourcing, does lead generation come to mind? If we were being honest, I’d say no. I think about content creation, social media management, systems, and VA’s… but lead gen and sales? That feels like something huge companies do… right?    Well, after this episode, our brains were completely flipped. This got us thinking about just how important— better yet, profitable— it can be to outsource this process. If this sounds intriguing, then you are in for a treat, my friend.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-source-new-leads DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   COMMUNITY CATALYST: https://www.thecommunitycatalysts.com/ 

Have you ever wondered how we audit our client's website and overall SEO performance? Well, today’s your lucky day! On this podcast episode I am breaking down how I approach different SEO projects for businesses of all sizes. The best part is, that no two SEO projects are the same— and that is why I love this work so much!   There are normally three opportunity buckets my clients usually fall into. This helps determine where I should spend the most time researching and optimizing. Chances are, you will too. So follow along and see where you might need to focus on growing your SEO next.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/a-breakdown-of-my-seo-process  DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   BACKLINK CHALLENGE: https://duocollective.com/5-day-backlink-email-challenge      

We’re bringing something a little different to you today! Different, but equally important as all the other topics we talk about 🙂 We are not talking about SEO, branding strategies, or even marketing tips. We are talking about nutrition. And let's be honest, as entrepreneurs and business owners, we can kinda be the worst at neglecting this.    If there was ever a stat created about how many of us fuel our day with food the right way… I’d be scared to see it. We talk about so much in this episode from the crazy fads out there to real tips that feel attainable so you can stop skipping lunch and be more productive. Sounds great, huh!? Let’s meet a past client of ours, Bonnie from The Nourished Path. Bonnie and her team help clients create personalized nutrition plans that fit their lifestyles— not the other way around.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/nutrition-for-entrepreneurs DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   LINKS FROM EPISODE: Lunchable Meals: https://www.thenourishedpath.com/blog/on-the-go-meals-for-weight-loss Restaurant Cheat Sheet: https://www.thenourishedpath.com/resources 

Soon enough you will be hearing about both of our journeys juggling motherhood and running a business. But since Court just had her sweet little baby, she has plenty of time to soak up those snuggles on her maternity leave before figuring all that out. So on this episode of Duo On Air, you are getting a sneak peek into Abbey's world with two little toddlers. Buckle up, because it's not a neat little schedule that's for sure.   It’s so hard to find a balance between work time and mom time. We want to spend all our time with our kids, yet we also have a business we love. We are constantly torn between the two. Chances are this struggle will never fade. We are always going to have to make sacrifices somewhere. So while I come to you on this episode sharing what works for me; it's not a science. I hope it gives you freedom and inspiration to dream up a world where you can do both. You can be both a mom and a CEO and you can love every minute of it.   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-i-work-as-a-mom-and-ceo-with-limited-childcare DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   MATERNITY LEAVE EPISODE: https://duocollective.com/blog/preparing-for-maternity-leave/   MEET MILA 💕 https://www.instagram.com/p/CsOnGQ6uEdn/ 

Have you thought about finding a business partner? We love connecting with other "Duos"— whether they started as partners, or found one along the way. But have you ever considered that you can have a partnership while still running your own business?   Take our guests, Isobel and Samara, for example. These two ladies run completely separate businesses yet collaborate together on client projects! They combine strategy, design, and copy to create swoon-worthy websites that work for their clients. Copy and design; a beautiful partnership!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-a-business-partner DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/   MEET SAMARA: https://samarabortzdesign.com/   MEET ISOBEL: https://isobelgriffin.com/ 

Today, we are talking about something that is very real in our business right now and that is this feeling that something needs to change. We've made a few big changes recently. We actually ended a program we thought we were going to love. It was disheartening. But you know what's more disheartening? Sticking with something that doesn't feel right. After all, there’s nothing wrong with changing your business - it is your business, right!? It’s terrifying, but it’s a gut feeling that it’s time to grow and change. If you’re in the same boat, we hope this episode will encourage you to follow your gut and make a change!    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/signs-you-are-ready-to-pivot-your-business DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/