Duo On Air Podcast

Tune into our episode with Annik Welsh, a Social Media Manager and a certified Confidence & Social Media Coach. Two titles we've never heard together, but my goodness is that needed!   We know we aren't alone when we hit those moments of imposter syndrome and feeling paralyzed by the need to be perfect. Especially when it comes to Instagram. We personally loved this episode with Annik because she dug into some actionable mindset blocks and some tips and tools to conquer them. We can't wait for you to meet her!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tackling-imposter-syndrome-and-perfectionism-on-social-media DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Canva is one of our favorite business tools. It allows people not-so-versed in graphic design (hi, Abbey here!) to produce on-brand graphics quickly. Graphic designers love it because of its vast capabilities and ease of use compared to other platforms.   With Court’s magic graphic design eye, she’s put together a list of do’s and don'ts to make your graphics on Canva even better! If graphic design isn’t your forte, these tips will help you fake it 😉   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/canva-design-tips-from-a-brand-designer DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Even if you have an optimized website, the best keywords, and a perfect content strategy, you might be missing these two crucial things for your business' success! If you don’t have an enticing SEO title or engaging meta description accompanying your content, the chances of your website being seen (let alone ranking on search engines) falls drastically.    In this episode we are digging into how to write the best meta data for your website along with which factors are actually ranking factors. This will help you understand where to spend the majority of your time when making these updates.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/write-the-best-seo-title-and-meta-description DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

We are so excited to introduce you to Taryn Rachelle from The Social Lifestyle Co. Taryn is a wealth of knowledge when it comes to building effective systems through automation using tools like Dubsado and ClickUp. We honestly felt pretty dang good about the automations and workflows we have instilled in our business. But after this chat, we realized we've barely scratched the surface.   This episode has already inspired us to revamp our own systems to create an even better client experience with tools we already use like Dubsado, Zapier and Google Workspace. We can't wait to hear how you implement these tips into your own business!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

There are definitely more than four branding mistakes you can make when branding your business, but today, we’re going over some of the most common ones we see in the wild. The good news— these mistakes can easily be avoided by following some simple rules we’ll share with you!   There are so many business owners that have DIY’d their business up until this point. We get it, sometimes it’s necessary! You might not have the funds to hire a brand designer in the early days and eliminating costs is key to getting started. However, even Courtney will tell you that it can be difficult to design your own brand because you’re so ingrained in the day-to-day. It can be easy to waste time struggling in the perfectionism of it all.   Wherever you are in your branding journey, whether it's day one of your new business or you are looking to invest in a rebrand; here are some of the most common branding mistakes you'll want to avoid. Let's get into it!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-common-branding-mistakes DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

You are going to love Cameron and Tia, a Minnesota photographer husband and wife team. Seriously, we couldn't stop laughing while having some insanely impactful conversations around AI. We wanted to have them on the podcast to talk about how they're using AI for their own small business. And then of course what learnings can we take away for you, our listeners.   We’ve talked about this a little on episode 57, where we dug into all things ChatGPT, but we really wanted to share some more real-life implications. We know AI can feel a tad bit scary and unknown. The more you hear about examples and ways to apply it to your own business, the simpler and more excited you are going to be. And just wait until you hear about a little phrase they coined called “curiosity hour”!    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

Email marketing has always been a huge priority for us. Even in the early days when we didn't have Tuesday Tips & Sip, we knew growing our list was important. So we decided to collect all of our favorite lead magnets, just for you.    Here are our favorite ways to grow our email list and ways to inspire you to start or continue growing that list too!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

We are breaking down everything you need to know about ChatGPT, Google and how to use AI writing tools ethically in your business. ChatGPT is a form of artificial intelligence (AI) that allows you to ask a question, ask for advice, ask it to do a task and it will conversationally assist you like you are truly talking to a friend on the other end of the chat. In November, it opened to the public completely free. (and it still is!) While the world of AI isn’t new, ChatGPT is a big deal. It's an absolutely genius marketing strategy to get this tool into the hands of the users and generate demand. Have you ever used a tool that started free and then once you are hooked, suddenly that free trial goes away? It's a strategy.  Let's dig into the tools limitations, what Google thinks of it, some other ai tools other than ChatGPT and how to use these tools today in your business.    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

We are so excited to chat with another set of two business partners from Go To Market Studio. We met Amanda and Jessie in a membership group called 10th House. We knew right away that we would be a perfect match because there are so many similarities in our partnerships, which you will hear all about!  Other than talking about our partnerships, we wanted to pick their brains on all things branded swag and print-on-demand. If you don’t know what print-on-demand is or if you don’t have any branded swag for your own business, then we are so excited for you to dig into this episode!    DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/creating-sustainable-branded-swag-with-print-on-demand DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/

We aren't shying away from anything in this episode! From content prep to time off and even financial decisions— we are sharing it all. And best yet, this plan doesn't have to be used only for maternity leaves. Feel free to steal this model for extended leaves or sabbaticals of your own.   We really struggled to find maternity leave examples in the world of entrepreneurship, especially business partnerships (that aren't husband and wife). So once we got our plan laid out, we felt pretty damn good about it. We knew we needed to share it with you all! Enjoy!   DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/preparing-for-maternity-leave DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/