

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Mar 21, 2019 • 39min
78. When You Get a Bad Review
Ep. 78: What do you do when you get a bad review? How do you *not* take it personally? This episode was recorded within a day of getting our very first bad review on The Product Boss podcast - when it feels the most personal. We talk about how we handle reviews in business and in life and how, as a business owner, its inevitable that you receive bad reviews and how you can handle those reviews with the good reviews. Should it actually impact you and your business - or should it not? Links mentioned: Wick + Bear Candles Instagram Door Jamm Instagram Product Powerhouse Summit- Get expertise from 26 speakers specifically for product businesses in this awesome virtual summit, including Jacqueline and Minna. It's FREE to sign up now. Light is the New Black by Rebecca Campbell -- Sign up for the waiting list for The Product Boss Mastermind. We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Mar 14, 2019 • 60min
77. 10 Hacks to Running Your Product Biz Like a Well-Oiled Machine
Ep. 77: Raise your hand if you could use some help running your product business better, stronger, easier and quicker. These are ten hacks we put together to help you run your product-based business like a well-oiled machine. Links mentioned: Download the freebie "10 Hacks to Running Your Product Biz Like a Well-Oiled Machine" that goes with this episode and get automatically added to our email list. Ep. 74: Where to Focus to Move Your Business Forward Ep. 68: Plan Your Product Development Calendar Ep. 63: Planning 2019 Like a Product Boss Product Powerhouse Summit by Boss Project - it's FREE; sign up! Sign up for the waiting list for our Mastermind. Workspacery The Knotted Wood Ashablooms MilkBliss Loom for video -- We'd love to connect with you on Instagram! @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Mar 7, 2019 • 57min
76. All Things Product with Zoë Scharf of Greetabl
Ep. 76: We are so excited to have Zoë Scharf of Greetabl on the podcast. They have a really unique business that put them in the position as a wholesale buyer, retail/e-commerce seller and “print on demand” business. It’s a combo of all things product - plus, her product is patented. In this episode, Zoë shares so many nuggets of how they utilize funnels, FB ads, wholesale buying, collaborations, consumer targeting and so much more as a product business of so many facets. Connect with Greetabl: Greetabl website Greetable Instagram -- We'd love to connect with you on Instagram! @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Feb 28, 2019 • 39min
75. [on-air coaching] Growth Opportunities with Vanessa of Taylor Made Polish
Business growth. It's a great "problem" to have, what are the opportunities you want to lean in to and move towards? In this episode, we welcome Vanessa Ungvarsky of Taylor Made Polish and Taylor Made Cosmetics for this on-air coaching call. We walk her through some ideas and opportunities that would help to grow her business in a simple, but BIG ways and help her find clarity in her multi-faceted business of custom cosmetics, in-person experiences and retail sales. Taylor Made Polish website Taylor Made Polish Instagram Taylor Made Cosmetics website Links mentioned: Ep. 70: Behind the Wholeside Side of Pura Vida with Jared Mehr Sparkle Hustle Grow -- We'd love to connect with you on Instagram! @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Feb 21, 2019 • 42min
74. Where to Focus to Move Your Business Forward
Where should you focus your time to move your business forward? In this episode we go over our Task Quadrant. It helps you differentiate between those high-impact, low effort items versus those low impact, high effort tasks that can distract you and waste your time and money. Download the Task Quadrant here: https://www.theproductboss.com/taskquadrant Spend the day with us Planning Like a Product Boss. Spots are limited. Sign up today at: www.theproductboss.com/planning. -- Connect with us on Instagram: @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Feb 14, 2019 • 36min
73. Adding New Products - Good Idea or Bad Idea For Your Business?
This is a really common question we get when we are working with Product Bosses: should I add more product to my business? This question creeps in from every stage from start-up to 5-figure to 6-figure and above. First of all, great question. Second, it is always really tempting for everyone. In this episode, we chat about three key areas that you, as a Product Boss, should consider before adding a product to your existing line. Walk through these three things and check (and verify) if adding a product is indeed right for you and your business. -- Connect with us on Instagram: @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- We know you have BIG goals. But, do you have an action plan? An Action Plan created with the help of actual product experts? That's where we come in. Spend the day with us Planning Like a Product Boss. It's a virtual planning day where we coach you to a Big 30-Day Goal, alongside fellow product business owners. We’ll help you break it down, work backwards, and identify real action items. We'll set clear success metrics to get you motivated and keep you unstuck The best part is: you walk away with a 30-Day Action Plan. Spots are limited. Sign up today at: www.theproductboss.com/planning. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Feb 7, 2019 • 40min
72. Speaking Your Brand for Your Product with Carol Cox
When you get down to the nitty gritty your product and your brand - what is your message? Are you "speaking your brand" when you show up in people’s Instagram feeds or email inbox? How does your product speak to them? In this episode, we are joined with Carol Cox of Speaking Your Brand. She is amazing at breaking down how to construct a brand message and making it connect (and memorable) for your customers, as well as investors and wholesale buyers. Connect with Carol: Carol's Podcast "Speaking Your Brand" Speaking Your Brand Website Carol Cox Instagram Carol Cox Twitter Carol's free download with this episode: https://www.speakingyourbrand.com/productboss -- Links mentioned: MilkBliss Support MilkBliss on Kickstarter Dorai Home Skylar Yoo Tropical Shores Popcorn Co. Books: Traction and Get a Grip -- Connect with us on Instagram: @theproductboss -- Spend the day with us Planning Like a Product Boss. It's a virtual day where Jacqueline and Minna coach you to a Big 30-Day Goal, alongside fellow product business owners. Walk away with a 30-Day Action Plan. Sign up today at: www.theproductboss.com/planning. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Jan 31, 2019 • 46min
71. Things We Learned from Meeting Amy Porterfield
Amy Porterfield was nothing short of brilliant when we met her at Mastermind Live in San Diego. We walked away so inspired by her clarity and her vulnerability. In this episode, we wanted to share with you the 3 things that Amy said she focuses on as the CEO of her business that has helped move it forward. We dig into those and give you tips on how to successfully approach them as a Product Boss. Links mentioned: Connect with Amy Porterfield on her website Mastermind Live by Kickass Masterminds Connect with us on Instagram: @theproductboss -- Sign up to get on our Mastermind waiting list. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Jan 24, 2019 • 60min
70. Behind the Wholesale Side of Pura Vida Bracelets with Jared Mehr
Pura Vida Bracelets. You've probably heard of them because they are HUGE. But, we all start at zero, right? Pura Vida went from zero stores to being in over 2000 stores worldwide. Jared Mehr takes us behind the wholesale side of Pura Vida, but also lets us in on their product development, branding, tradeshows, relationship building, social good and SO MUCH MORE. There are so many gems in this episode, it's one of our favorites. An amazing story about college students that ended up starting a company together and how they're literally changing the world and creating the brand into exactly what they want it to be. It's a must listen. Find Pura Vida Bracelets: Pura Vida Bracelets website Pura Vida Bracelets Store Locator Pura Vida Bracelets Instagram Links mentioned: Blew Candle Co. Instagram Blew Candle Co. Etsy Follow us on Instagram: @theproductboss -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Or sign up to get on our Mastermind waiting list. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Jan 17, 2019 • 52min
69. Happy 1-Year Anniversary to The Product Boss Podcast
Happy Anniversary, Product Bosses! In this episode, we celebrate our one-year mark for The Product Boss podcast. We've come so far in just one amazing year. We also invited on three other product entrepreneurs who we've connected with along this amazing journey. Where were they then? And where are they now? Links mentioned: Subscription Boss series PhotoWeights Leisure Lane instagram Leisure Lane website Pop It When She Pops instagram Pop It When She Pops website With Love Studio instagram With Love Studio website -- The Product Boss Instagram: @theproductboss - Follow us! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op


