

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

May 16, 2019 • 36min
88. How to Work with the Time You Have with Amanda Boleyn of She Did It Her Way
Ep. 88: How do you grow your business with the time you have? How do you arrange your life to make the commitments to reach the money goals you need to make? Maybe you want to leave your corporate job for your side hustle? In this episode, Amanda Boleyn of She Did It Her Way shares with us so many great techniques to work within the constraints of time (that we all have) and how to shift your mindset to make the necessary scheduling and planning that goes into growing a business. Are you being financially proactive? She gives you points on what to consider and tips on how to get yourself to commit to the boundaries you need to set in order to reach your lifestyle goals. This is such a good episode and you'll feel like you want to take action - in the time you have. Connect with Amanda: She Did It Her Way Podcast She Did It Her Way Instagram This episode was brought to you by our *NEW* course Multi-Stream Machine: More Platforms. More Sales. More Profit. We are having a limited time pre-sale until May 24th for you to grab this course at the beta price. Check it out now: https://www.theproductboss.com/more - We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

May 9, 2019 • 31min
87. Creating Your Summer Business Plan
How is your business going to run this Summer? Are you ramping up or slowing down? In this episode, we go over how to plan for your Summer months to make sure it fits with your schedule, life, revenue goals and overall business plan for your product growth.Links mentioned:Wave Babe Swimwear (Thanks for the review, Lindsay!)Ever AnchoredGet the free download of the worksheets: M's of Highly Effective Day and Revenue Goals here: https://www.theproductboss.com/effectiveday Ep.63: Planning 2019 Like a Product Boss Ep: 68: Plan Your Product Development Calendar for 2019 --We'd love to connect with you on Instagram! Follow us @theproductbossThis episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!--Minna's company Lil' LabelsJacqueline's company Designer Consulting Co-Op

May 2, 2019 • 52min
86. Best (and Worst) Marketing Strategies for Your Personality Type with Brit Kolo
Ep. 86: What's the best marketing strategy for you that feels good with your personality? In this episode, we are joined with Brit Kolo, creator of Marketing Personalities, which provides reports for entrepreneurs who want to be matched up with their best and worst marketing strategies according to their Myers-Briggs personality type. It's a fun episode where we reveal our own personality types and marketing reports. Listen in! Let us help you find the marketing strategies for you that feel the best (and worst) and help you find success with ease. Get Your Marketing Report Here Not sure what your Personality Type is? Go to 16Personalities.com first to find out your Myers-Briggs type. Then, download your Marketing Report Here. Connect with Brit on Instagram -- This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Apr 25, 2019 • 41min
85. Take a Peek into Your Buyer's Behavior with Melina Palmer of The Brainy Business
Ep. 85: Nearly all buying decisions are made in the subconscious brain. And while it is very illogical, it's also predictable too - with the help of our guest, Melina Palmer. Melina is the founder of The Brainy Business and helps companies of all sizes to incorporate behavioral economics into their businesses to make them more “brain friendly” to increase conversions and ROI. We chat about website tips for conversion, the psychology of buying, along with consumer decision-making for small businesses. Connect with Melina: The Brainy Business website The Brainy Business Podcast The Brainy Business Instagram -- This episode was brought to by our 2:1 Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Sign up for the waiting list for The Product Boss Mastermind and you'll get notified of when it opens and if it's a good fit for your business. We'd love to work with you! Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Apr 22, 2019 • 17min
84. Bonus: 3 Simple Ways to Boost Your Product Sales
Ep: 84: How can you boost your product growth and sales? In this episode, we go over three ideas that are simple and effective to your bottom line. Sign up for the waiting list for The Product Boss Mastermind and you'll get notified of when it opens and if it's a good fit for your business. We'd love to work with you! -- This episode was brought to by our 2:1 Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Apr 18, 2019 • 58min
83. [on-air coaching] Clear Messaging on Instagram and Approaching Amazon with Makieda of SGT Hart's BBQ Sauce
Ep. 83: In this episode, we're so excited to have an on-air coaching call with Makieda Hart of SGT Hart's BBQ Sauce, where she shares the story of her family's BBQ sauce recipe and having brought her product to market (at time of recording only 9 months ago) in June 2018. In this episode, we venture into product strategy from Amazon to Instagram - the importance of simple engagement and brand messaging, as she moves into sharing her family's BBQ sauce with the world. SGT Hart's BBQ Sauce is a veteran-owned family business with a recipe created by Makieda's husband, Reno Hart (retired Army SGT), who created the recipe in 1998 at a gathering with some military friends and their families after running out of BBQ sauce on a Sunday in Germany. In this episode, we answer: how can Makieda more effectively tell the story of SGT Hart's BBQ Sauce to better engage her customers and grow her business? Connect with Makieda and SGT Hart's BBQ: SGT Hart’s BBQ Sauce on Amazon SGT Hart’s BBQ Sauce on Instagram SGT Hart’s BBQ Sauce on Facebook Links mentioned: Linktree Marketing Personality Test Simple Pin Podcast -- This episode was brought to by our 2:1 Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" Sign up for the waiting list for The Product Boss Mastermind. We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Apr 11, 2019 • 45min
82. Business Advice from the Co-Founder of a Multi-Million Dollar Product-Based Biz
Ep. 82: We were so completely inspired by from last week's episode and our time with Suzi Weiss-Fischmann, Co-Founder of OPI, that we wanted to share more of our personal thoughts and takeaways from our chat with Suzi and her book "I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time." In this episode, we pull out key pieces of advice that we don't want you to miss as you're growing your own product-based business and creating the life you want. Links mentioned: Ep. 81: I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI Buy Suzi's book on Amazon -- Sign up for the waiting list for The Product Boss Mastermind. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Apr 4, 2019 • 39min
81. I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI
Ep. 81: This week’s podcast is HUGE! We have an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, sharing how she took over the beauty industry one color at a time. Suzi just released her book, I'm Not Really a Waitress, and she shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer’s needs and her ability to zig zag when opportunities take you off of the expected course. Grab her book here and listen along. Follow Suzi on Instagram Suzi's website **GIVEAWAY: We're giving away a copy of Suzi's book, enter on Instagram: https://www.instagram.com/p/Bvz_c5Sgb2N/ ** -- Sign up for the waiting list for The Product Boss Mastermind. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Mar 28, 2019 • 53min
80. Behind the Scenes of a Successful Kickstarter with Kelsey of Dorai Home
Ep. 80: We are thrilled to have one of our beloved Masterminders, Kelsey O'Callaghan, Co-Founder and CEO of Dorai Home, the “World’s Driest Bath Mat”. Kelsey shares how she launched a female focused product on Kickstarter and raised $69,388 with almost 800 backers! The tips and tricks she shares in this episode are eye-opening and inspirational. Kickstarter backers allowed for Dorai Home to produce their first round of production and get over 800 bath mats shipped to their new customers. But wait! Before you jump online and start to plan out your campaign, make sure you listen to this week’s episode so that you know what makes for a successful campaign and what doesn’t. Connect with Kelsey: Dorai Home Website Dorai Home Instagram "How to launch a female focused product on Kickstarter: the 10-step guide to win over women with your crowdfunding campaign" on the Dorai Home blog -- This episode was brought to you by the Product Powerhouse Summit we are so excited to be a part of. It's a 3-day virtual event with 26 speakers designed to help you build, grow and scale your product business - there will so many experts and product rockstars sharing their amazing journeys and best content. It's coming up in April 2019 and it's free. Sign up today. We'll see you in there! -- Sign up for the waiting list for The Product Boss Mastermind. We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Mar 25, 2019 • 47min
79. Bonus: A Chat with Abagail and Emylee of Boss Project about Product Powerhouse Summit
Ep. 79: This is a bonus episode - a fun conversation we had with Abagail and Emylee of Boss Project about the upcoming Product Powerhouse Summit they've created specifically for product business owners. We are so excited to be a part of it and excited for our Product Bosses to get SO MANY resources at your fingertips. It's a 3-day virtual event with 26 speakers designed to help you build, grow and scale your product business - there will so many experts and product rockstars sharing their amazing journeys and best content. It's coming up in April 2019 and it's free. Sign up today. We'll see you in there!


