The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books
Jul 18, 2019 • 51min
98. From Bootstrapping in her Kitchen to Being Backed by Bethenny Frankel with mom Joanna Parker of Yumble
Ep. 98: Today we have Joanna Parker, Founder of Yumble, a subscription-based box for healthy, fun, prepared meals for kids. How did Joanna go from bootstrapping in her kitchen to pitching on the Shark Tank stage on national television and getting backed by Bethenny Frankel to creating a multi-million dollar business, while still getting ready with her kids in the morning? It’s such a great episode about resourcefulness, determination and just plain mom smarts. You don’t want to miss it! Connect with Joanna at: Yumble website Yumble instagram -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
Jul 11, 2019 • 51min
97. How to Stand Out to Create a Successful Brand with Tracy Matthews of Flourish & Thrive
Ep. 97: What does it take to stand out and create a successful brand that breaks through the competition? This week we have Tracy Matthews of Flourish & Thrive and Creatives Rule the World, who gives us some insight into the jewelry industry and what's she's seen from the brands that have stood the test of time and evolved by digging deeper into who their dream customer is and their reasons for buying. Connect with Tracy: Flourish & Thrive Academy website Thrive By Design Podcast Creatives Rule the World website -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
Jul 4, 2019 • 32min
96. Our Shark Tank Experiences
Ep. 96: Ready for a FUN episode? Perfect for the Summer and your mid-year check in with us, it's a conversational episode where we chat about our Shark Tank experiences - YES, we both have made it video round in our individual product boss lives! Jacqueline also shares more of her dip into another reality TV show and we answer for you: should you apply to be on Shark Tank or other reality shows? Listen now! -- Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
Jun 27, 2019 • 37min
95. Struggles and Tips for the Maker Business with Sue Monhait of Gift Biz Unwrapped
Ep. 95: In this episode, we welcome on Sue Monhait of Gift Biz Unwrapped to chat about some struggles and tips she's seen for the gifters, bakers, crafters and makers she's worked with. We chat about pricing, standing out, business mindset and more. Connect with Sue: GiftBiz Unwrapped website GiftBiz Unwrapped Instagram GiftBiz Unwrapped podcast -- Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
Jun 20, 2019 • 43min
94. B2B Tradeshow Life with Katie Hunt of Proof to Product
Ep. 94: Ever wonder if a business to business tradeshow is right for your business? It's a fantastic way to get into wholesale, make connections and grow your product business. In this episode, we brought on Katie Hunt of Proof to Product to chat with us about B2B tradeshows and what that could look like for your business. Connect with Katie: Proof to Product website Proof to Product Instagram -- Check out our new course Multi-Stream Machine. Sign up to get notified when it opens again. We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there! This episode was brought to you by The Product Boss Mastermind. You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
Jun 13, 2019 • 33min
93. The Right Questions To Ask When Approaching Manufacturers
Ep. 93: Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when you're scaling your product and your business. We love this episode because it really is Product Boss 101 for all of our growing product bosses. Make sure you listen and share the episode! Links mentioned: Download the free PDF for this episode to have the questions in front of you as you approach each manufacturer. THANK YOU to everyone that bought our beta round of our course, Multi-Stream Machine. Sign up to get notified when it opens again. -- We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there! This episode was brought to you by The Product Boss Mastermind. Get on the waiting list for when it opens here. We'd love to work with you! You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
Jun 6, 2019 • 48min
92. Scaling Handmade
Ep. 92: We often get questions from makers about how to scale their businesses. But, WAIT! Before, you decide to *not* listen to this episode because you aren't a handmade business, you definitely *should* listen to it! We go over seven ways to scale handmade and there are so many points that can be applied to help type of product business grow and scale, while still keeping your special touch. Links mentioned: Katana Happinest Designs -- We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there! This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
May 30, 2019 • 37min
91. Three Emails Every Product Biz Needs
Ep. 91: "What emails should I be sending my customers?" This is one of the most popular questions we get from our Product Bosses. In this episode, we go over the three types of emails you should have set up for your product business and examples of what you should have in each type of email for content: Links mentioned: Sign up to get notified when our course Multi-$tream Machine opens up again: www.theproductboss.com/more Klaviyo email service provider Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
May 23, 2019 • 49min
90. Your Customer's Journey
Ep. 90: Know when your customer intends to buy. Sometimes, on specific platforms, your customer is simply there to discover brands and plan for their future purchases. They're not ready to buy. It's important for you to understand your customer's journey and how you can serve them on each platform to getting them closer to their wallet - or the "intent to buy" with smart strategy and a reinforcement of their buying decision. This episode breaks it down for you platform by platform. Download the two worksheets mentioned for this episode - https://www.theproductboss.com/customerjourney ** This episode was brought to you by our course, Multi-Stream Machine - only offered for a limited time at a beta price. Multi-Stream Machine shows you how to get on more platforms, increase your sales and grow your revenue. Go now to https://www.theproductboss.com/more and don't miss it! ** We'd love to connect with you on Instagram! Follow us @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
May 20, 2019 • 12min
89. Bonus: Multi-Stream Machine: More Platforms. More Sales. More Profit.
Ep. 89: For a limited pre-sale time of 7 days only, we are offering our new course: Multi-Stream Machine at a beta price. Check it out here: https://www.theproductboss.com/more. This is the exact framework and systems that Minna and Jacqueline have used to teach thousands of clients to 2x-4x their product businesses in months (not years). Multi-Stream Machine is an online course that shows you how to increase your sales and grow your revenue, fast, by creatively selling products on multiple platforms. This the lowest price it'll ever be offered for. Learn more at: https://www.theproductboss.com/more and don't miss it!
