

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Sep 5, 2019 • 45min
108. The Power of Starting with One Product with Divya Gugnani of Wander Beauty
Ep. 108: Today's guest is Divya Gugnani of Co-Founder of Wander Beauty. She shares with us her breadth of knowledge of starting a product business with one product and then expanding - surveying their customers every step of the way. We get to hear how she and her business partner and co-founder, Lindsay Ellingson, met and began their hustle into the clean beauty industry. Also how they began with one product that was named an Allure Beauty award winner and, more recently, how they were featured in FabFitFun subscription boxes. This episode is not to be missed. There are so many gems of knowledge in there - listen now! Wander Beauty website - use code "PRODUCTBOSS" for 20% off! Wander Beauty Instagram Divya Gugnani on Instagram -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

Aug 29, 2019 • 26min
107. Key to Success #4: Be Consistently Good in Your Business Where It Matters Most
Episode 107: “Don't be great. Be consistently good.” -Eric Barker. We all know consistency is really imperative for success. But, where should you actually be putting in the consistent work to move your business forward the most? In this episode, we chat about the four areas of running your business where consistency matters most, so you can tap into this key to success #4. -- Please review The Product Boss Podcast on Apple Podcasts. We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

Aug 22, 2019 • 36min
106. Key to Success #3: Become the CEO
Ep. 106: This is a 4-part mini-series. We'll be sharing Keys to Success that are necessary for any product entrepreneur or small business owner to create the life they want. Today is Key to Success #3: Become the CEO. What does it mean to be a CEO? What role do you actually play to become the CEO? In this episode, we go over what a Product Boss needs to know to understand and embrace as the role of CEO in their product-based business - and to become the CEO in your journey.--Join our masterminds/programs for product entrepreneurs. Spots are limited - we have a place for product business owners at every level:If you're in idea to Startup stage, check out The StartIf you have Product in hand and ready to sell (or just started selling), check out The BuildIf you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The ClimbIf you are multiple 6-figures to 7-figures, check out our peer mastermind The TopSpots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. --We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Aug 15, 2019 • 36min
105. Key to Success #2: Success Begets Success
Ep. 105: This is a 4-part mini-series. We'll be sharing four philosophies or Keys to Success that we found to be at the core of entrepreneurial and business growth - we believe they are necessary for any product entrepreneur or small business owner to create the life they want, including you. Join us! And, we're excited to share them over the next 4 episodes. Today is Key to Success #2: Success Begets Success.--It's official: our programs have opened! We are NOW filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.If you're in idea to Startup stage, check out The StartIf you have Product in hand and ready to sell (or just started selling), check out The BuildIf you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The ClimbIf you are multiple 6-figures to 7-figures, check out our peer mastermind The TopSpots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. --We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Aug 12, 2019 • 36min
104. Problems and Solutions for Every Stage of Your Product-Based Business
Ep. 104: When we work with our clients, we often see the same struggles in every single stage of a product business. There are a few consistent struggles we share in this episode, along with the programs we would LOVE to help you along the way. We are quickly filling spots for The Product Boss Mastermind and Coached Groups. If you're in idea to Startup stage, check out The StartIf you have Product in hand and ready to sell (or just started selling), check out The BuildIf you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The ClimbIf you are multiple 6-figures to 7-figures, check out our peer mastermind The TopSpots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. Excited to hear from you!--We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Aug 8, 2019 • 32min
103. Key to Success #1 for Business Growth
Ep. 103: This is a 4-part mini-series. We'll be sharing four philosophies or Keys to Success that we found to be at the core of entrepreneurial and business growth - we believe they are necessary for any product entrepreneur or small business owner to create the life they want, including you. Join us! And, we're excited to share them over the next 4 episodes. Today is Key to Success #1. -- It's official: our programs have opened! We are NOW filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level. If you're in idea to Startup stage, check out The Start If you have Product in hand and ready to sell (or just started selling), check out The Build If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Aug 5, 2019 • 27min
102. SWOT ANALYSIS: How to identify your business’s strengths, weaknesses, opportunities, and threats
Episode 102:Download the SWOT Analysis for Product freebie here. Have you ever done a SWOT Analysis on your business? It helps you focus on your strengths, minimize your threats, and take the greatest possible advantage of opportunities available to you. SWOT Analysis is a tried-and-true business method that's been around for over 50 years and, in this bonus episode, Jacqueline and Minna put their own spin to explain it to you in the most helpful and useful way for Product Bosses. It's official: our programs have opened! We are excited to be filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.If you're in idea to Startup stage, check out The StartIf you have Product in hand and ready to sell (or just started selling), check out The BuildIf you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The ClimbIf you are multiple 6-figures to 7-figures, check out our peer mastermind The TopSpots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. --We'd love to connect with you on Instagram! Join us at @theproductbossGet into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Aug 1, 2019 • 35min
101. Remember That Once You Dreamed of Being Where You Are Now
Ep. 101: "Remember That Once You Dreamed of Being Where You Are Now" - this quote is from The Product Boss Instagram and we've received lots of comments, likes and engagement from it, so we wanted to dig deeper and have a fun conversation. What did you dream of for your life? Is it where you are now? In this episode, we reflect on our owns dreams, as kids, and where we are now. We also give you tips on how to "do the work" to reflect on our own dreams and check in with where you are now. It's so important to dream as an entrepreneur and equally important to reflect. Make sure to listen and hop onto our Instagram to let us know where you are now and your own reflections. We'd love to hear from you! -- It's official: our programs have opened! We are excited to be filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level. If you're in idea to Startup stage, check out The Start If you have Product in hand and ready to sell (or just started selling), check out The Build If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

Jul 29, 2019 • 25min
100. You Can Have It All: The Four Burners Theory Re-Worked
Episode 100: Have you heard of The Four Burners Theory. It says that there's four areas of in everyone's life: family, friends, work, health, known as the four burners. And in order to be successful, you need to shut off one of those burners. And, in order to be really successful, you should shut off two. In this bonus episode, we re-work The Four Burners Theory because we believe you actually can have it all. We chat about turning this theory instead into what we call the "Circle of Life Theory", because we believe that in order to be successful we need to change it from the limiting beliefs of The Four Burners Theory of turning off burners to a decisive abundance of life and joy approach. You can have it all and we want to be right alongside with you when you do it. Let's get started! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Jul 25, 2019 • 45min
99. Starting at Zero: How 2 Women Gained 100k Followers Through IGTV and DMs with Amy and Kelly of Give Her Courage
Ep. 99: How did two women gain 100,000 followers on Instagram - in just a year? Through consistently and confidently delivering their mission and brand message (over and over again) through IGTV videos, Instastories and thousands of direct messages. In this episode, we have Amy and Kelly of Give Her Courage, a brand they built around lifting other strong women up and building a framework to equip the next generation of young girls with a mindset of confidence and collaboration. Their story is incredible and their hustle is real and relatable. We dive into influencers, brand ambassadors, content creation, product launching and community building. Listen now! Connect with Give Her Courage: Give Her Courage website Give Her Courage Instagram Links mentioned: Klaviyo Shopify -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine" -- We'd love to connect with you on Instagram! Join us at @theproductboss This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op


