The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books
Oct 31, 2019 • 46min
118. The 7 Alter-Egos of a Solopreneur - Celebrity Edition
Ep. 118: Do you have an alter-ego or a stage persona? As a soloprenuer, we know, you wear lots of hats. What we've found is that having various alter-egos can help you tap into certain strengths and qualities when we need them the most. In this episode, we have a little fun and give you our celebrity-inspired recommendations for finding your alter-egos in the hats you wear as a product boss. Who will you tap into? Share with us in our The Product Boss Facebook Group - we want to know who your alter-ego is. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
Oct 24, 2019 • 31min
117. 5 Reasons Why You Should Still Be Showing Up In Person
With the rise of the digital world so many of us have gotten comfortable behind our e-commerce platforms and computers - whether it’s our website, social, Etsy, or Amazon. The fact is the biggest companies out there will have a physical, in-person presence because it's still necessary and has it's major advantages - even in today's digital world. As solopreneurs, how can we learn from these in-person opportunities? Why should in-person events, like tradeshows, farmers markets or gift marts still be part of your marketing plan? We go over five reasons why you need to consider them for your product-based business in today's episode. -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
Oct 17, 2019 • 50min
116. Creating a Product for Your Service Business with Lisa Woodruff of Organize365
Ep. 116: Thinking about adding a product to your service business? In this episode, Jacqueline interviews Lisa Woodruff of Organize 365 all about her journey into becoming a Product Boss. Lisa added her product, the Sunday Basket, to her service-based business and gives us a behind-the-scenes look into the manufacturing and her learning lessons she's discovered along the way. It's a must-listen! Connect with Lisa: Lisa and Organize 365 on Instagram Organize 365 website Organize 365 Podcast Sunday Basket website Links mentioned: Episode 22: Don't Skip Your Mission, Vision and Values with Natalie Gingrich -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
Oct 10, 2019 • 49min
115. Digital Strategy to Grow Your Emerging Brand with Stephen Carl of Needle Movement
Ep. 115: When it comes to Digital Strategy, there are so many questions: How can you make your website sell better than others? What is an entrepreneur's approach to Facebook ads, email marketing and brand messaging? What should small brands be doing right now for online marketing? Today we have Stephen Carl of Needle Movement on the podcast and he shares what he's seeing in digital strategy now and for the future. It's an episode not to be missed for emerging brands and product bosses. Connect with Stephen: Needle Movement website Links mentioned: Klaviyo Email Software -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
Oct 3, 2019 • 46min
114. How One Mom Got Her Brand into Target with Kelly Barker of Prep Your Skin
Ep. 114: What does it look like to have your brand in Target stores? Today we have a special guest, Kelly Barker of Prep Your Skin and she shares with us what life looks like behind getting onto Target shelves. Prep Your Skin is "perfectly giftable beauty products at a modest price" in the clean beauty section. She took a leap of faith in 2013 and left her corporate career to become an entrepreneur. Kelly’s adventure as an entrepreneur has been painful yet full of joy, as she claims life is all about learning and growing in a positive environment. She is the mom to two children who have seen first-hand the ups and downs of starting a business from scratch. Connect with Kelly: Prep Your Skin website Prep Your Skin instagram -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
Sep 30, 2019 • 35min
113. 3 Secrets to more Sales and Visibility (for more profit)
Ep. 113: In this bonus episode, we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits. [DOORS OPEN - ONLY 2 MORE DAYS to enroll] This episode is brought to you by our signature program Multi-Stream Machine, where we help you 2x-4x your sales and increase your visibility faster in your product-based business. Go to www.multistreammachine.com right now and enroll now.
Sep 26, 2019 • 46min
112. 5 Ways to Grow Your Product Business
Ep. 112: "How do I grow my business?" This is a question we get all the time from our product entrepreneurs. In this episode, we go over 5 ways to grow - and where to look for opportunities as you think about your business for the future. Did you hear? We are opening the doors to our signature course MultiStream Machine tomorrow (Sept 27th) - and it’s only open for 5 days! This is where we teach product based business owners, like you, how to 2x -4x your businesses in months, not years by increasing your visibility and sales across multiple platforms. Mark your calendars to check out www.multistreammachine.com. Don't miss it! -- Please review us on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there! -- Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"
Sep 19, 2019 • 35min
111. Quick Q & A (Holiday Prep Series)
Ep. 111: This episode was brought to you by our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training is coming to you September 23rd – 27th.TIME IS RUNNING OUT!! Sign up now! Here’s what we’ll cover: Day 1: Mark the most important Holiday Dates for every product-based business Day 2: Create Your Best Offers to take advantage of the holiday hype Day 3:Amplify the Holiday Mood and share it with the world Day 4:Pre-Schedule your holiday promotions ready to sell at the right time Day 5: Create a plan to boost your sales through the holidays beyond offering a discount. Videos get delivered straight to your inbox, and it’s absolutely FREE. TIME IS RUNNING OUT!! Grab your spot and sign up at www.rockyourholidaypromotions.com. You do not have to do this alone, let’s build this together. Links Mentioned: Lunch Squares
Sep 16, 2019 • 31min
110. Your Holiday Presence - Where You're Showing Up to Sell (Holiday Prep Series)
Ep. 110: In this bonus episode, we chat about where you're showing up to sell. Don't know what promotions and offers to create for your customers? This episode was brought to you by our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training is coming to you September 23rd – 27th. Sign up now! Here’s what we’ll cover: Day 1: Mark the most important Holiday Dates for every product-based business Day 2: Create Your Best Offers to take advantage of the holiday hype Day 3:Amplify the Holiday Mood and share it with the world Day 4:Pre-Schedule your holiday promotions ready to sell at the right time Day 5: Create a plan to boost your sales through the holidays beyond offering a discount. Videos get delivered straight to your inbox, and it’s absolutely FREE. Grab your spot and sign up at www.rockyourholidaypromotions.com. You do not have to do this alone, let’s build this together. -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
Sep 12, 2019 • 26min
109. Get Organized Before The Holiday Rush (Holiday Prep Series)
Ep. 109: In this episode, let's get organized for the holiday season! This Holiday Prep Series is tackling the behind-the-scenes preparation that needs to happen as you are working IN your business. However, it doesn't cover the front-facing offers and promotions that you'll need to create for a profitable holiday season. For that, we have created our [FREE] Rock Your Holiday Promotions Challenge, where we help you create holiday offers/promotions that grab your customer’s attention and start to snowball your sales. This extra special 5-day [FREE] live training is coming to you September 23rd – 27th. Sign up now! Here’s what we’ll cover: Day 1: Mark the most important Holiday Dates for every product-based business Day 2: Create Your Best Offers to take advantage of the holiday hype Day 3:Amplify the Holiday Mood and share it with the world Day 4:Pre-Schedule your holiday promotions ready to sell at the right time Day 5: Create a plan to boost your sales through the holidays beyond offering a discount. Videos get delivered straight to your inbox, and it’s absolutely FREE. Grab your spot and sign up at www.rockyourholidaypromotions.com. You do not have to do this alone, let’s build this together. -- Review The Product Boss Podcast on Apple Podcasts! We read every single review and we might even read yours on air. It helps us to grow and continually bring you the best content we can. We really appreciate it! xo, Jacqueline and Minna -- We'd love to connect with you on Instagram! Join us at @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!
