The Product Boss with Jacqueline Snyder 80. Behind the Scenes of a Successful Kickstarter with Kelsey of Dorai Home
Ep. 80: We are thrilled to have one of our beloved Masterminders, Kelsey O'Callaghan, Co-Founder and CEO of Dorai Home, the “World’s Driest Bath Mat”. Kelsey shares how she launched a female focused product on Kickstarter and raised $69,388 with almost 800 backers! The tips and tricks she shares in this episode are eye-opening and inspirational. Kickstarter backers allowed for Dorai Home to produce their first round of production and get over 800 bath mats shipped to their new customers. But wait! Before you jump online and start to plan out your campaign, make sure you listen to this week’s episode so that you know what makes for a successful campaign and what doesn’t.
Connect with Kelsey:
"How to launch a female focused product on Kickstarter: the 10-step guide to win over women with your crowdfunding campaign" on the Dorai Home blog
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This episode was brought to you by the Product Powerhouse Summit we are so excited to be a part of. It's a 3-day virtual event with 26 speakers designed to help you build, grow and scale your product business - there will so many experts and product rockstars sharing their amazing journeys and best content. It's coming up in April 2019 and it's free. Sign up today. We'll see you in there!
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Minna's company Lil' Labels
Jacqueline's company Designer Consulting Co-Op