The Product Boss with Jacqueline Snyder 70. Behind the Wholesale Side of Pura Vida Bracelets with Jared Mehr
Pura Vida Bracelets. You've probably heard of them because they are HUGE. But, we all start at zero, right? Pura Vida went from zero stores to being in over 2000 stores worldwide. Jared Mehr takes us behind the wholesale side of Pura Vida, but also lets us in on their product development, branding, tradeshows, relationship building, social good and SO MUCH MORE. There are so many gems in this episode, it's one of our favorites. An amazing story about college students that ended up starting a company together and how they're literally changing the world and creating the brand into exactly what they want it to be. It's a must listen.
Find Pura Vida Bracelets:
Pura Vida Bracelets Store Locator
Links mentioned:
Follow us on Instagram: @theproductboss
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Minna's company Lil' Labels
Jacqueline's company Designer Consulting Co-Op