

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Jan 17, 2019 • 52min
69. Happy 1-Year Anniversary to The Product Boss Podcast
Happy Anniversary, Product Bosses! In this episode, we celebrate our one-year mark for The Product Boss podcast. We've come so far in just one amazing year. We also invited on three other product entrepreneurs who we've connected with along this amazing journey. Where were they then? And where are they now? Links mentioned: Subscription Boss series PhotoWeights Leisure Lane instagram Leisure Lane website Pop It When She Pops instagram Pop It When She Pops website With Love Studio instagram With Love Studio website -- The Product Boss Instagram: @theproductboss - Follow us! Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Jan 10, 2019 • 54min
68. Plan Your Product Development Calendar for 2019
New products. They are the siren call for many product entrepreneurs. But, do you know when you should develop your new products for your business? In this episode, Jacqueline and Minna help you break this yearly task to build your business product development calendar together. Links mentioned: The Product Boss Instagram: @theproductboss - Follow us! With Love Studio Instagram Creating Carmichael Instagram Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Jan 3, 2019 • 58min
67. You’re Not Alone - Reset Your Mindset with Natalie Eckdahl of BizChix
In this special episode, we are joined with Natalie Eckdahl. Natalie is our mentor, friend, encourager, leader - so many things. Natalie Eckdahl is a business strategist and high performance coach that helps women across the globe build, grow, and scale their businesses. She is also the mom of 3 kiddos. And she’s actually worked with both of us directly in each our businesses. She's the founder of the BizChix community and host of the BizChix Podcast. Natalie has just come out with a new book, RESET Your Mindset and it really helps entrepreneurs tackle those mindset struggles that come with building your business. Connect with Natalie: Natalie/BizChix Podcast on Instagram BizChix Website Purchase RESET Your Mindset on Amazon Special access to interviews (including Jacqueline's) and other resources for RESET Your Mindset: Silence Your Inner Mean Girl by Natalie Eckdahl Links mentioned: BizChix Podcast, Episode #333: Rapidly Scaling a Product Business with Minna Khounlo-Sithep Rising Strong by Brené Brown -- Follow us on Instagram: @theproductboss Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Dec 27, 2018 • 34min
66. January Marketing Ideas for Product Businesses
How are you delivering your marketing for January content? Need some inspiration? In this episode, Jacqueline and Minna give you some ideas and themes to pull from to build relevant content and to make more sales. Links mentioned: Asha Blooms Ep. 64: What a Product-Based Mastermind is Like -- Follow us on Instagram: @theproductboss -- Join our Mastermind for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Dec 20, 2018 • 56min
65. Clockwork for Product Bosses with author Mike Michalowicz
Mike Michalowicz is the entrepreneur behind three multimillion dollar companies, is a key note speaker, and the author of what we call the entrepreneur's financial bible Profit First, along with Surge, The Pumpkin Plan, The Toilet Paper Entrepreneur, and now his newest book Clockwork! Jacqueline and Minna chat with Mike about his new book Clockwork: Design Your Business to Run Itself and the four D's of running your business like clockwork, along with the QBR (queen B role) and his past experience in the product business world. Connect with Mike: Mike Michalowicz website Mike Michalowicz Instagram The Profit First Podcast Watch the YouTube recording of this video. Note: the YouTube video is explicit and not edited. https://youtu.be/NEF4MHgU7ME Links mentioned: Loom The Goal by Eliyahu M. Goldratt -- Follow us on Instagram: @theproductboss -- Join our Mastermind for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Dec 13, 2018 • 1h 5min
64. What A Product Biz Mastermind is Like - 3 Hot Seats for You
In this special episode, Jacqueline and Minna show you what it's like to be in a product-based mastermind by coaching three hot seats, as they would in their Mastermind. Jacqueline asked for volunteers on a FB Live and these three amazing ladies agreed to be in hot seats for their businesses; one in start-up, one in 5-figure, one in 6-figure. CardSnob Instagram CardSnob Website Deneen Warmington Instagram Deneen Warmington Website Rustic Grace Instagram Rustic Grace Website -- Download the Ideal Client Avatar Workbook mentioned: https://www.theproductboss.com/idealcustomer Follow us on Instagram: @theproductboss -- Join our Mastermind for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Dec 6, 2018 • 36min
63. Planning 2019 Like a Product Boss
In this episode, Jacqueline and Minna teach you how to plan 2019 like a Product Boss by going over two of their favorite topics: the M's of a highly effective day and planning your revenue goals. Get the free download of these two worksheets here: https://www.theproductboss.com/effectiveday Follow us on Instagram: @theproductboss -- This episode was brought to by our Mastermind. We have THREE groups now: Start-Up, 5-Figure and 6+Figure. Join other amazing product entrepreneurs for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Nov 30, 2018 • 51min
62. BONUS: Ask Us Anything: More Product-Based Questions (Part 2)
We're back with more questions from our amazing listeners! In this Part 2 episode of "Ask Us Anything", Jacqueline and Minna answer questions about being a product business owner, private labeling, rebranding, sweet tooth cravings, profit margins, new product launches and premium brand positioning. Businesses mentioned: Christopher-Marie Hair Care Therapy Ice Cream and Coffee Bar Mother Snacker Curated Dessert Gift Box The Scholarship Shark Everyday Explorers Co. Navy Jane Plus Size Clothing Links mentioned: Aliexpress Alibaba Follow us on Instagram: @theproductboss -- This episode was brought to by our Mastermind. We have THREE groups now: Start-Up, 5-Figure and 6+Figure. Join other amazing product entrepreneurs for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

Nov 29, 2018 • 55min
61. Ask Us Anything: Questions Answered for Product Entrepreneurs (Part 1)
You (our amazing listeners) gave us such great questions! In this "Ask Us Anything" episodes, Jacqueline and Minna answer questions about and SEO strategy, first year of business, time management, multiple businesses, biz success (hard work, mindset, routines), side hustle to full-time and more. Also, join us for Part 2, which airs tomorrow (Friday) with more questions for Product Bosses. Businesses Mentioned: Free the Mother Creating Carmichael MilkBliss Asha Blooms Dorai Home Links Mentioned: SEO Manager Echo Dot The Five Minute Journal The Four Agreements Deck The Universe Has Your Back Deck Follow us on Instagram: @theproductboss -- This episode was brought to by our Mastermind. We have THREE groups now: Start-Up, 5-Figure and 6+Figure. Join other amazing product entrepreneurs for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

Nov 23, 2018 • 24min
60. BONUS: Characteristics of Great Masterminders
What characteristics do we see repeatedly in our most successful masterminders and clients? In this episode, Jacqueline and Minna talk about what traits these clients have that set them apart from the pack of entrepreneurs. -- This episode was brought to by our Mastermind. This mastermind was made for product business owners - with coaching from two experts (Jacqueline and Minna) who can help you grow your revenue and expand your visibility. All alongside other amazing product entrepreneurs for support, shortcuts and real connection. You should join us. Go to www.theproductboss.com/mastermind for more information and to save your spot with a deposit. ** Black Friday Offer: Sign up by Nov. 26, 2018 and get a free 30-min Strategy Session with Jacqueline and Minna. Value $297. **


