

The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books

Nov 22, 2018 • 33min
59. All Things Gratitude - How We Attempt Gratefulness in Our Lives
Happy Thankgiving! We are so grateful for YOU! In this episode, Jacqueline and Minna chat about gratitude - how they practice it and things they are grateful for in 2018. Links mentioned: BixChix Podcast Stacking Your Team Podcast The Five Minute Journal The Knotted Wood Follow us on Instagram: @theproductboss -- This episode was brought to by our Mastermind. This mastermind was made for product business owners - with coaching from two experts (Jacqueline and Minna) who can help you grow your revenue and expand your visibility. We have THREE groups now: Start-Up, 5-Figure and 6+Figure. Join other amazing product entrepreneurs for support, shortcuts and real connection. Go to www.theproductboss.com/mastermind for more information and to save your spot with a deposit. ** Black Friday Offer: Sign up by Nov. 26, 2018 and get a free 30-min Strategy Session with Jacqueline and Minna. Value $297. ** Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

Nov 15, 2018 • 58min
58. 7 Actionable Instagram Tips for Product Businesses
After episode 56 with Instagram expert Tyler J. McCall, Jacqueline and Minna were inspired to dig even deeper to help product business owners make the most out of their time spent on Instagram with these seven tips you can put into action immediately. Links mentioned: Asha Blooms MilkBliss With Love Studios Shop Compliment Follow us on Instagram: @theproductboss -- This episode was brought to by our Mastermind. This mastermind was made for product business owners - with coaching from two experts (Jacqueline and Minna) who can help you grow your revenue and expand your visibility. All alongside other amazing product entrepreneurs for support, shortcuts and real connection. You should join us. Go to www.theproductboss.com/mastermind for more information and to save your spot with a deposit. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

Nov 14, 2018 • 8min
57. BONUS: Our Early Black Friday Deal for our Mastermind
Our 2019 Mastermind is now OPEN at www.theproductboss.com/mastermind. Spots are limited! Hold your spot with a deposit.

Nov 8, 2018 • 54min
56. How to Be Engaging on Instagram with Tyler J. McCall
Tyler J. McCall is one of our favorite people to watch on Instagram. He's authentic, engaging, fun - and an Instagram expert and strategist for entrepreneurs. Tyler digs into Instagram for product businesses and how to pull people into your brand - he makes it easy and honest. You don't want to miss this interview. Connect with Tyler: Tyler J. McCall Instagram Tyler J. McCall website Follow us on Instagram: @theproductboss YouTube video of this episode: https://youtu.be/G8UUsX0e_qs -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Nov 1, 2018 • 51min
55. Five Common Mistakes of Product Business Owners
What are the 5 most common mistakes we see from product-based business owners we work with? In this episodes, Jacqueline and Minna go over these 5 main struggles they see over and over again and how you can avoid being stuck there. Links mentioned: Crooked Cactus CBD Shop Compliment Follow us on Instagram: @theproductboss YouTube video of this episode: https://youtu.be/Hq5yhQbRRMM -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Oct 26, 2018 • 27min
54. BONUS: Tips for Cold Calling and Asking for the Sale
Selling is hard for lots of product bosses. In this episode, Jacqueline and Minna talk about 3 tips to help you ask for the sale - in making sales cold calls and product biz life. Links mentioned: Nikki Rausch, Your Sales Maven Follow us on Instagram: @theproductboss -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Oct 25, 2018 • 46min
53. Demystifying Amazon - a Chat with Fellow Amazon Expert Kathleen Kobel
In this episode, Minna is joined with Kathleen Kobel of Kobel Consulting. These two Amazon experts chat it out and demystify Amazon for the product bosses who find it a huge mystery to sell on Amazon. Here's where sign up for an Amazon seller account. You can do it! Connect with Kathleen: Kobel Consulting Masters of Marketplace -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: @theproductboss -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Oct 18, 2018 • 55min
52. Holiday Visibility and Sales
The holidays are approaching fast! In this episode, Jacqueline and Minna give you some great tips for increasing your visibility and, ultimately, your sales, for this very important Q4 for product-based business owners. **Correction: If Alexa is having a hard time playing our podcast, try "Alexa, play podcast: The Product Boss Podcast" and she's less confused. Links mentioned: Navy Jane Plus Size Clothing MilkBliss Lactation Cookies and Overnight Oats -- Behind-the-scenes YouTube recording of this episode: https://youtu.be/8PiFBvXwRbY This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: @theproductboss -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Oct 11, 2018 • 1h 14min
51. Re-Creating Your Business & Life: Jawn McQuade of Pins and Paper
We, at The Product Boss, have officially dubbed Jawn McQuade the most interesting millennial alive. We knew immediately when we met him at the Sourcing at Magic tradeshow, we wanted Jawn on the podcast. Not kidding, he is not only hilarious, but his story is unexpected - and full of lessons. Jawn opens up about his entrepreneurial journey, including co-founding a hugely successful company, getting investors, mentoring under Gary Vaynerchuk, taking a extended trip to Asia and returning to create a new business that now fits his life goals better: a start-up called Pins and Paper. Pins and Paper website Pins and Paper instagram Pins and Paper Facebook Other Links mentioned: Kids Sports Tees (by BadMammaJamma) Five Little Elephants Herbin Alchemy -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. In the southern California area? We have a LIVE mastermind on November 4, 2018 - work with us in person! Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op

Oct 4, 2018 • 59min
50. Hiring Your Virtual Team
Need some help in your product biz? We are so lucky as entrepreneurs that we can build our teams with online experts and services that can help support and move our businesses forward in huge ways. In this episode, Jacqueline and Minna chat about who’ve they’ve hired and some tips for managing and structuring your hiring plan. Links mentioned: GenM Hiring Millennials ( Amazon Kindle) Books Mentioned for Hiring - on Amazon: www.amazon.com/shop/theproductboss ShipBob Fiverr Hashtag Legal Upwork Designer Consulting Coop Hero Video by Creative Pencil Studio Dubsado RightNow Chrome Extension Klaviyo Tailwind Onlypult -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here. In the southern California area? We have a LIVE mastermind on November 4, 2018 - work with us in person! Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op


