The Product Boss with Jacqueline Snyder
Jacqueline Snyder
The Product Boss is real business education for people who make and sell physical products.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.
Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.
Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.
You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.
Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.
New episodes drop weekly on Thursdays.
Episodes
Mentioned books
Sep 27, 2018 • 44min
49. Cheap and Easy - Using Package Inserts to Build Brand Loyalty
They're simple. They're cheap. They're easy. Jacqueline and Minna are chatting about package inserts and the creative ways you can use them to build brand loyalty and customer experience. Links mentioned: MilkBliss MotherSnacker With Love Studio Skylar Yoo Overnight Prints -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
Sep 20, 2018 • 46min
48. Luck and Hard Work with Ashley of The Bee & The Fox
[success story] In this episode, Jacqueline and Minna interview Ashley Jennett of The Bee & The Fox about her very successful, unique brand and her journey as an entrepreneur. About the company: The Bee & the Fox has carved out its own unique corner in the crowded world of t-shirts. Our shirts aren't just about fit and feel and fashion; they're about reconnecting to a simpler time, a time before cell phones and apps and all those things that interrupt family time. The Bee & The Fox Instagram The Bee & The Fox Facebook -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
Sep 14, 2018 • 40min
47. BONUS: How Do YOU Approach Processes and Problem-Solving?
Join us for the Profitable Processes Virtual Summit, all about the Operations side of business – what are the pieces on the “back-end” that businesses often miss or learn the hard way? What are the processes you should develop in your business to increase profitability? Most importantly: how should you approach this? Is this something you should hire out? To answer this questions, Jacqueline and Minna suggest taking the Kolbe assessment - it "identifies the natural way that people take action. Left to our own choice, each of us has an instinctive way of problem solving." Jacqueline and Minna share their Kolbe results and how they each approach problem-solving - and how know that that helps them when they work together. Links mentioned: Profitable Processes Virtual Summit (Sept 17 - 20, 2018) Kolbe -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
Sep 13, 2018 • 48min
46. Mistakes Are Just Data - We Share Our Failures
Here's the thing: mistakes can sting and hurt - financially and emotionally. In this episode, Jacqueline and Minna chat about their mistakes and how looking at mistakes as "data" can help you push past them and into progress for your business. Links mentioned: Production Inspection Checklist Example -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
Sep 5, 2018 • 52min
45. Upping Your Social Currency
Word of mouth has changed - it's all about social currency these days. Is your brand gaining social currency? Jacqueline and Minna go over some tips for upping your brand's social currency and getting more word of mouth sales. Links mentioned from our Amazon Shop: Ice Roller TOMS The Givings Keys -- This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here. Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. -- Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op
Aug 30, 2018 • 42min
44. A Deep Dive into Each of Our Money Mindsets
Jacqueline and Minna share each of their money mindsets and how they are similar and different - and how their mindsets about money (and making money) stem from how each of them grew up. Everyone (including you) has their own relationship with money. This episode will help to take a deep dive into what and how you think about money, Product Bosses. -- This episode was brought to you by our mastermind: www.theproductboss.com/mastermind. Join The Product Boss Facebook Group and connect with other product-based entrepreneurs. Don't forget to review us on iTunes! (THANK YOU if you already did!)
Aug 23, 2018 • 34min
43. Getting Back to Business Life in September
Have you heard #septemberisthenewjanuary, so Happy New Year to you, Product Bosses! Kids are excited about getting back to school, but we're excited getting back to business and into a happy workmode. What's ahead for you for your business in this "new year"? How do you fill your business pipeline? Jacqueline and Minna chat about how their schedules change in September and how they adjust their goals and business life. -- This episode was brought to by our new mastermind program Holiday to Halo. The power of Q4 and Q1 can be magical for product-based businesses. You have to join us! Go to theproductboss.com/mastermind for more info. Minna's company Lil' Labels Jacqueline's company Designer Consulting Co-Op Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
Aug 16, 2018 • 53min
42. Taking Action Success Story: Taiya Thompson of School Supply Shopper and Crooked Cactus CBD
Jacqueline and Minna chat with Taiya Thompson about her success story she posted in The Product Boss Facebook Group about how she had an idea for School Supply Shopper and, in only a month, made it happen - fueled with inspiration from the Subscription Boss series and some very quick action. Jacqueline and Minna also give Taiya some strategy and guidance on how to grow School Supply Shopper even further, along with how to expand on her current business Crooked Cactus CBD. School Supply Shopper website Crooked Cactus Shop Website Crooked Cactus Facebook page -- Hey, Product Bosses! Only 2 spots left in the Holiday to Halo mastermind starting in September 2018. Get more info! -- Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.
Aug 9, 2018 • 44min
41. Holiday Prep with Danielle Spurge of Merriweather Council
In this episode, Jacqueline and Minna interview Danielle Spurge of The Merriweather Council about some tips and tools for the upcoming 2018 Holiday season. We all agree - start NOW and get prepared to ensure success. Danielle is an expert at helping makers bring their product to market. Connect with Danielle: The Merriweather Council website The Merriweather Council Podcast Danielle and Merriweather Council on Instagram Summer unSLUMP Guide -- This episode was brought to you by our mastermind Holiday to Halo to tackle big goals in Q4 and Q1 - take your business to a whole new level, along with fellow product entrepreneurs and two product expert coaches. More info here.
Aug 2, 2018 • 57min
40. Top 10 Transformations
In this episode, Jacqueline and Minna chat about the Top 10 Transformations they've seen from their clients and masterminders. -- Join our mastermind Holiday to Halo to tackle big goals in Q4 and Q1. Spots limited and this opportunity to uplevel your product business closes soon. See more info here.
