The Power Table with Taylor Smith

What if two people could have nearly identical expertise in personal branding and visibility… but build completely different businesses from it?In this episode of The Power Table Podcast, Taylor sits down with Katrina Owens, podcast host, speaker, and award-winning Personal Branding and Public Relations expert, to talk about the many ways entrepreneurs can monetize visibility and build authority in their industries.While Taylor and Katrina both teach personal branding, speak on stages, and help entrepreneurs increase their visibility, this conversation explores how similar expertise doesn’t always lead to the same business model or end goals.Together they discuss how entrepreneurs can define success on their own terms, the responsibility that comes with influence, and the role of PR, collaborations, and events in building brand authority.Katrina shares insights from her work helping entrepreneurs become the famous face of their business through aligned PR strategies, while Taylor reflects on how visibility can be leveraged through community building, speaking, and relationship-driven opportunities.This episode is a powerful reminder that when it comes to personal branding, there isn’t one right path—there are many ways to build influence, credibility, and impact.In This Episode We Cover• Why personal branding is a strategy, not the end goal• How entrepreneurs with similar expertise can build very different businesses• The importance of defining success based on your own values and goals• How PR and media visibility build brand authority• Why third-party validation matters in personal branding• The role of events, speaking, and collaborations in growing influence• How visibility planning can lead to real business opportunities• The responsibility that comes with building a platform and influenceMORE:APPLY for The Power Table 100 Awards: ⁠⁠⁠⁠https://thepowertable.co/the-power-table-100-awards/⁠⁠⁠⁠SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠KATRINA:Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/katrinaowenspr/Website: ⁠https://www.katrinaowens.com

What if SEO wasn’t complicated… but simply about answering the questions your customers are already searching for?In this episode of The Power Table Podcast, Taylor sits down with Tianna Mamalick, founder of SMB Marketing, to talk about how women entrepreneurs can use SEO, AI, and content creation to grow their visibility and attract more qualified leads.Despite how quickly AI is changing the digital landscape, only 6% of women are currently using AI in their daily workflows. Tianna shares why that gap exists—and how women business owners can start leveraging AI as a thought partner for marketing, content strategy, and search visibility.The conversation breaks down SEO in a way that feels approachable and practical. Instead of complicated technical strategies, Tianna explains how a content-first approach to SEO helps businesses show up for the exact problems their audience is already trying to solve.Taylor and Tianna also explore the evolving relationship between personal branding, search, and social media—and why repeating your key messages across platforms is becoming increasingly important for discoverability in 2026.If you’ve ever felt overwhelmed by SEO or unsure how AI fits into your marketing strategy, this episode will give you a clearer path forward.In this 15-Minute Episode, we cover:• Why only 6% of women are using AI in their daily workflows• How AI can act as a thought partner for content and marketing strategy• Why SEO is really about solving problems through content• The role blogs play in search visibility and lead generation• How AI can help identify content gaps in your marketing• Why social media and SEO should work together instead of separately• The importance of repeating clear messages across platforms• How personal branding is evolving in the age of AI searchMORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠TIANNA:Instagram: https://www.instagram.com/smbmarketingschool/⁠⁠⁠⁠⁠⁠Website: www.smbmarketingschool.com

Somebody has to start talking about this. So we decided to. This is Part 4 of our cross-posted four-part series on conferences and events with Steph Rubio — and we’re ending with the conversation most business event spaces avoid: Event safety.Physical safety.Emotional safety.Ethical safety.If you attend women’s entrepreneurship conferences, networking events, masterminds, or live business retreats, this episode is essential.Because just because an event is beautifully branded, women-led, or marketed as empowering does not automatically mean it’s safe.This conversation isn’t about fear. It’s about discernment and empowerment.In this episode, we cover:• Why safety isn’t guaranteed just because it’s a women’s event• Conference red flags most people overlook• Emotional manipulation disguised as “transformation”• When event marketing crosses into misrepresentation• How to create a personal safety plan before you attend• Why you always have permission to leave, disengage, or say no• The nuance of supporting other women without compromising your integrity• How your reputation is connected to what you publicly promoteThis episode closes a larger conversation about event ROI, integrity, and responsibility — for attendees, hosts, and community leaders.Because supporting women in business does not mean blind loyalty.It means supporting safety. Transparency. Accountability. And sometimes that requires discernment without drama.Steph and I structured this as a cross-posted series between our two podcasts!LISTEN IN ORDER:Part 1: Practical Tips You Can Use to Choose Events that Make Sense for YOUListen on Rooted & Relentless🔗 On Apple: ⁠⁠https://podcasts.apple.com/us/podcast/rooted-relentless/id1821487374⁠⁠🔗 On Spotify: ⁠⁠https://open.spotify.com/show/7A6B4bZZXOU0IOduXDSxXJ?si=794bfbf6a12b4788⁠⁠Part 2: How to Be a Standout Attendee & Actually Realize A ROI🔗 On Apple: ⁠https://podcasts.apple.com/us/podcast/the-power-table-with-taylor-smith/id1775769731⁠🔗 On Spotify: ⁠https://open.spotify.com/show/4q9nlArV18b80rwqtIV2ik?si=6ca4396028474f22⁠Part 3: How Event Hosts Can Act with Integrity & Provide a Stellar Stakeholder ExperienceListen on Rooted & Relentless🔗 On Apple: ⁠⁠https://podcasts.apple.com/us/podcast/rooted-relentless/id1821487374⁠⁠🔗 On Spotify: ⁠⁠https://open.spotify.com/show/7A6B4bZZXOU0IOduXDSxXJ?si=794bfbf6a12b4788⁠⁠Part 4: Protect Your Safety & Sanity at Events(You’re here!)If you care about maximizing ROI from conferences, building reputation in the room, and leveraging networking events strategically — don’t skip this series.MORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠⁠STEPHANIE:Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/virtually_stephrubio/⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠https://www.stephrubio.com/⁠⁠Podcast: ⁠⁠https://podcasts.apple.com/us/podcast/rooted-relentless/id1821487374

You bought the ticket. You’re in the room. Now what?This is Part 2 of our four-part cross-posted podcast series with Steph Rubio on the Rooted & Relentless Podcast — and we’re talking about how to actually get ROI from business events and conferences.If you’ve ever left a networking event, mastermind, or women’s entrepreneurship conference thinking, “That wasn’t worth it,” this episode is for you.Because sometimes the return isn’t missing.It’s under-leveraged.In this episode, we break down:• How to prepare before a business event or conference• Why pre-event communication matters• What being fully present really looks like• How your behavior impacts your reputation• Why leaving early costs you more than you think• How to strategically ask questions and create follow-up opportunities• What it means to be a standout attendee — not background noiseYour reputation is built in rooms like this.And the way you show up at conferences, masterminds, and networking events directly impacts referrals, collaborations, and future invitations. If you want better ROI from live events, this episode will change how you walk into the room.Steph and I structured this as a cross-posted series between our two podcasts!LISTEN IN ORDER:Part 1: Practical Tips You Can Use to Choose Events that Make Sense for YOUListen on Rooted & Relentless🔗 On Apple: https://podcasts.apple.com/us/podcast/rooted-relentless/id1821487374🔗 On Spotify: https://open.spotify.com/show/7A6B4bZZXOU0IOduXDSxXJ?si=794bfbf6a12b4788Part 2: How to Be a Standout Attendee & Actually Realize A ROI(You’re here!)Part 3: How Event Hosts Can Act with Integrity & Provide a Stellar Stakeholder ExperienceListen on Rooted & Relentless🔗 On Apple: https://podcasts.apple.com/us/podcast/rooted-relentless/id1821487374🔗 On Spotify: https://open.spotify.com/show/7A6B4bZZXOU0IOduXDSxXJ?si=794bfbf6a12b4788Part 4: Protect Your Safety & Sanity at EventsComing Friday, March 5, here on The Power Table Podcast!If you care about maximizing ROI from conferences, building reputation in the room, and leveraging networking events strategically — don’t skip this series.MORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠STEPHANIE:Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/virtually_stephrubio/Website: ⁠https://www.stephrubio.com/Podcast: https://podcasts.apple.com/us/podcast/rooted-relentless/id1821487374

This is a four-part cross-posted series with Steph Rubio — and we’re going somewhere in the women's entrepreneurship space that most people aren't willing to go. And we get that it's controversial.Integrity.ROI.Reputation.Safety.If you attend conferences, masterminds, networking events, or host live business events yourself — this series is for you.Episode 1 is live NOW on the Rooted and Relentless podcast!Listen to Rooted & Relentless here: 🔗 On Apple: ⁠⁠⁠https://podcasts.apple.com/us/podcast/rooted-relentless/id1821487374⁠⁠⁠🔗 On Spotify: ⁠⁠⁠https://open.spotify.com/show/7A6B4bZZXOU0IOduXDSxXJ?si=794bfbf6a12b4788⁠⁠⁠Across four episodes, we break down:• How to choose events that actually align with your business goals• The red flags and green flags most people miss• How to be a standout attendee and maximize event ROI• What event hosts actually owe their stakeholders• And how to protect your safety and sanity in evolving event spacesThis is not gossip. This is not call-out culture. This is a leadership conversation about raising the standard in the event industry.Steph and I structured this as a cross-posted series between our two podcasts!LISTEN IN ORDER:Part 1: Practical Tips You Can Use to Choose Events that Make Sense for YOUListen on Rooted & Relentless🔗 On Apple: ⁠⁠https://podcasts.apple.com/us/podcast/rooted-relentless/id1821487374⁠⁠🔗 On Spotify: ⁠⁠https://open.spotify.com/show/7A6B4bZZXOU0IOduXDSxXJ?si=794bfbf6a12b4788⁠⁠Part 2: How to Be a Standout Attendee & Actually Realize A ROIListen here on The Power Table podcast, starting March 4!🔗 On Apple: ⁠https://podcasts.apple.com/us/podcast/the-power-table-with-taylor-smith/id1775769731⁠🔗 On Spotify: ⁠https://open.spotify.com/show/4q9nlArV18b80rwqtIV2ik?si=6ca4396028474f22⁠Part 3: How Event Hosts Can Act with Integrity & Provide a Stellar Stakeholder ExperienceListen on Rooted & Relentless🔗 On Apple: ⁠⁠https://podcasts.apple.com/us/podcast/rooted-relentless/id1821487374⁠⁠🔗 On Spotify: ⁠⁠https://open.spotify.com/show/7A6B4bZZXOU0IOduXDSxXJ?si=794bfbf6a12b4788⁠⁠Part 4: Protect Your Safety & Sanity at EventsListen here on The Power Table podcast, starting March 6!🔗 On Apple: ⁠⁠https://podcasts.apple.com/us/podcast/the-power-table-with-taylor-smith/id1775769731⁠⁠🔗 On Spotify: ⁠⁠https://open.spotify.com/show/4q9nlArV18b80rwqtIV2ik?si=6ca4396028474f22⁠⁠If you care about maximizing ROI from conferences, building reputation in the room, and leveraging networking events strategically — don’t skip this series.MORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠⁠

In this episode of the Power Table podcast, host Taylor Smith and guest Sarah Gemmell discuss how to create a profitable marketing ecosystem for 2026. They emphasize the importance of diversifying marketing channels beyond traditional methods like word of mouth and Instagram. Sarah shares insights on building a comprehensive marketing funnel, exploring alternative channels like Reddit and Facebook groups, and the value of local networking for online entrepreneurs. The conversation highlights the need to adapt marketing strategies to current market trends and consumer behavior.MORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠SARAH:Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahgemmell_Website: ⁠https://sarahjeanco.com/

What if the missing piece in your business growth isn’t another marketing tactic… but your energy?In this episode, I’m joined by Relle Dixon — keynote speaker, wellness strategist, and founder of Be Well with Relle — for a conversation every high-achieving woman needs to hear.Inside this episode, we talk about why your body is your business strategy.Relle breaks down why you can’t burn a business on burnout — and how chronic fatigue, brain fog, and poor nutrition directly impact your ability to sell, lead, network, speak on stages, and fully absorb what you’re learning at conferences and workshops.We dive into:Why exhaustion isn’t a badge of honor — it’s a growth ceilingHow your energy levels affect your confidence, communication, and decision-makingThe connection between nutrition and performance for women entrepreneursWhy high-achieving women must treat physical health as a leadership tool, not a side projectHow brain fog and depletion sabotage your ability to network effectively and show up powerfully in roomsWhat it really takes to fuel your body for visibility, stage presence, and sustainable successRelle’s work bridges performance, mindset, and physical health — offering a grounded, practical approach to success that doesn’t require sacrificing your wellbeing to build something meaningful.If you’re building big things but feel tired doing it… if you’re showing up for everyone else while running on empty… or if you’re ready to stop treating burnout as the cost of ambition — this episode will shift how you think about growth.MORE:APPLY for The Power Table 100 Awards: ⁠⁠⁠https://thepowertable.co/the-power-table-100-awards/⁠⁠⁠SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠RELLE:Instagram: ⁠⁠⁠⁠https://www.instagram.com/bewellwith_relleFacebook: https://www.facebook.com/relle.dixonWebsite: bewellwithrelle.com

What if AI didn’t just help your business… but helped you prioritize your family?In today’s episode, I’m joined by April Wilhelm, marketing strategist, operations expert, and founder of April Wilhelm Consulting — and this conversation goes far beyond productivity hacks.April shares her deeply personal story of how the growing demands of entrepreneurship were quietly pulling her away from her family — and how embracing AI completely changed that trajectory. What started as a way to streamline operations turned into something much bigger: more presence at home, clearer boundaries, and a healthier, more sustainable business.Inside this episode, we dive into:How AI helped April reclaim time, energy, and connection in her marriage and familyWhy she believes we need to stop treating AI as another thing to manage and start treating it like a true business partnerThe biggest mistake founders make when adopting AI (hint: it’s jumping straight to tools)Why AI is not one-size-fits-all — and how to identify what you actually need support with firstHow to think strategically about delegating tasks to AI so you can stay focused on leadership, vision, and revenueWhat human-centered systems really look like when paired with data-driven strategyApril brings a refreshing, grounded perspective to AI — one rooted in real life, real businesses, and real relationships. If you’ve been feeling overwhelmed, buried in busywork, or stretched too thin between your business and your personal life, this episode will help you reframe what’s possible when you build smarter systems that actually support you.This is a must-listen for women entrepreneurs, founders, and leaders who want to scale sustainably — without sacrificing the people or priorities that matter most.MORE:APPLY for The Power Table 100 Awards: ⁠⁠⁠https://thepowertable.co/the-power-table-100-awards/⁠⁠⁠SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠APRIL:Instagram: ⁠⁠⁠⁠https://www.instagram.com/itsaprilwilhelmWebsite: ⁠www.aprilwilhelm.com

Goodbye attention economy, hello trust economy.In this episode, Taylor sits down with guest expert Lyndsey Akers, public relations powerhouse and strategic advisor to founders and executives building influence at scale.With over 15 years of experience across Capitol Hill, corporate communications, and national nonprofit leadership, Lyndsey breaks down how earned media, PR, and third-party credibility are becoming some of the strongest signals for visibility in the age of AI.You’ll learn why “the new algorithm is trust,” how AI isn’t killing expertise (it’s highlighting who already has it), and what founders need to know to pitch their story in a way that actually gets a yes — without sounding like marketing copy.Why we’ve shifted from the attention economy to the trust economyHow PR and earned media impact AI and search visibilityWhat “earned credibility” really means (and why it matters more than followers)The biggest mistakes founders make when pitching mediaHow entrepreneurs accidentally pitch like marketers — and how to pitch like leaders insteadWhat media outlets actually want when considering your storyHow to position yourself as an expert without chasing headlinesIf you’re an entrepreneur, speaker, or founder looking to build authority, credibility, and strategic visibility, this conversation is your roadmap.MORE:APPLY for The Power Table 100 Awards: ⁠⁠https://thepowertable.co/the-power-table-100-awards/⁠⁠SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠LYNDSEY:Instagram: https://www.instagram.com/lyndseyakers/Website:⁠ https://www.akers.co/Podcast: https://podcasts.apple.com/us/podcast/present-and-powerful-omnipresence-in-leadership/id1794804827

What if using urgency in your marketing didn’t have to feel manipulative or inauthentic?In this episode, Taylor sits down with messaging strategist Chelsea Quint (aka The Business Whisperer) to unpack the four urgency levers that actually drive sales — even for evergreen offers with no hard deadlines or expiring bonuses.Chelsea breaks down how to use scarcity, incentives, desire-based urgency, and seasonal urgency in a way that feels authentic and aligned, plus how to uncover hidden urgency already living inside your business. You’ll walk away with practical strategies, real-life examples, and simple shifts you can apply immediately to increase conversions without compromising trust.Whether you’re a coach, service provider, or selling digital products or memberships, this episode will help you create momentum in your sales with integrity and authenticity. MORE:APPLY for The Power Table 100 Awards: ⁠⁠https://thepowertable.co/the-power-table-100-awards/⁠⁠SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠CHELSEA:Instagram: ⁠https://www.instagram.com/chelsea.quintThreads: https://www.threads.com/@chelsea.quintWebsite: http://business-whisperer.com/Podcast: ⁠https://podcasts.apple.com/us/podcast/the-resonance-effect-the-art-and-psychology-behind/id1448133524