The Trust Economy: How Earned Media, PR, and Credibility Help Founders Stand Out in the Age of AI with Lyndsey Akers

Goodbye attention economy, hello trust economy.

In this episode, Taylor sits down with guest expert Lyndsey Akers, public relations powerhouse and strategic advisor to founders and executives building influence at scale.

With over 15 years of experience across Capitol Hill, corporate communications, and national nonprofit leadership, Lyndsey breaks down how earned media, PR, and third-party credibility are becoming some of the strongest signals for visibility in the age of AI.

You’ll learn why “the new algorithm is trust,” how AI isn’t killing expertise (it’s highlighting who already has it), and what founders need to know to pitch their story in a way that actually gets a yes — without sounding like marketing copy.

• Why we’ve shifted from the attention economy to the trust economy

• How PR and earned media impact AI and search visibility

• What “earned credibility” really means (and why it matters more than followers)

• The biggest mistakes founders make when pitching media

• How entrepreneurs accidentally pitch like marketers — and how to pitch like leaders instead

• What media outlets actually want when considering your story

• How to position yourself as an expert without chasing headlines

  If you’re an entrepreneur, speaker, or founder looking to build authority, credibility, and strategic visibility, this conversation is your roadmap.

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LYNDSEY:

Instagram: https://www.instagram.com/lyndseyakers/

Website:⁠ https://www.akers.co/

Podcast: https://podcasts.apple.com/us/podcast/present-and-powerful-omnipresence-in-leadership/id1794804827