The Power Table with Taylor Smith

In this episode of The Power Table Podcast, Taylor Smith breaks down how to host your first—or your next—event in a way that not only creates impact, but actually generates revenue. Drawing from her experience growing from a 0-attendee event to sold-out rooms of 150+ people, Taylor shares why events have been one of the biggest growth drivers in her business and why they are often one of the most overlooked strategies for building trust, momentum, and authority. This episode is a practical conversation about event strategy, monetization, and leadership. Taylor explains why events are not just “nice to have,” but one of the fastest ways to compress trust, deepen connection, and move people from passive followers to paying clients or community members. She also shares the mindset shifts that matter most if you’ve been waiting until you feel “ready” to host something of your own. Listeners will learn how to choose the right goal for an event, identify the audience gap that the event should solve, build in revenue from the beginning, and design a clear next step after the experience ends. Taylor also gives a behind-the-scenes look at how she plans and organizes her events using Adobe Acrobat and PDF Spaces to create streamlined systems for both production and attendee experience. Whether you want to host a workshop, retreat, conference, networking event, or conversion-focused experience, this episode will help you think more strategically about what events can do for your business and how to structure them for both transformation and profitability.In this episode, we cover:Why events are one of the fastest ways to build trust, connection, and momentumHow events position you as a leader, not just a participant in your industryThe three main event goals: nurture, conversion, and visibilityWhy your event should be built around your audience’s gap, not just your own ideasHow to start small while still building in meaningful revenueDifferent ways to monetize an event, including tickets, VIP experiences, sponsors, and post-event offersWhy brand partnerships should be incorporated earlier than most people thinkThe importance of designing a clear next step for attendees after the eventHow Taylor uses Adobe Acrobat and PDF Spaces to organize event planning, speaker documents, sponsorship materials, and attendee resourcesThe difference between hosting random events and building repeatable, scalable event experiencesMORE:Try Adobe Acrobat Studio free for 7 days: https://adobe.ly/TryAcrobat SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠

In this episode, host Taylor Smith sits down with social media expert Michelle Thames to break down exactly how to grow your visibility, authority, and engagement—without overcomplicating your strategy. Michelle shares her real-time approach to content creation, revealing how posting within 24–48 hours can dramatically increase reach and relevance across platforms like Instagram, Threads, and LinkedIn.We dive into what actually makes a reel go viral, why authenticity outperforms perfection, and how tapping into your local community can unlock powerful growth opportunities. Michelle also explains how to use AI tools effectively—without losing your voice—and why clear positioning is the foundation of every successful brand.If you're building a personal brand or online business, this episode is packed with actionable insights you can implement immediately.What You’ll Learn:How to create viral reels using real-time content strategiesWhy recency is the secret weapon for social media growthHow to build authority through local community engagementThe role of authenticity in high-performing contentSmart ways to use AI for content planning (without sounding robotic)Ready to grow your brand faster? Hit play and start building smarter today. MORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠⁠MICHELLE:Website: https://michellethames.com/ Podcast:⁠ https://podcasts.apple.com/us/podcast/social-media-decoded/id154123456Instagram: ⁠https://www.instagram.com/michellelthames/

What if the thing holding you back in your business… isn’t your strategy—but your nervous system?In this powerful episode of the Power Table Podcast, Taylor Smith sits down with Embodiment and Leadership Coach Fallon Jaye to explore what it really means to embody leadership in high-growth seasons of business.Because here’s the truth: you can have the perfect offer, the right messaging, and the clearest plan—but if your body doesn’t feel safe executing at that level, you’ll hesitate, second-guess, or self-sabotage.This conversation goes beyond surface-level mindset work and dives into the deeper layers of leadership—where emotional intelligence, nervous system regulation, and self-trust become the foundation for sustainable success.✨ In This Episode, We Talk About:What “embodied leadership” actually means (and why it matters more than ever)How to turn emotional triggers into fuel for growth instead of letting them hold you backThe connection between anxiety and excitement—and how to reframe bothWhy self-trust is one of the most important leadership skills you can buildHow to navigate high-visibility moments without shutting down or spiralingPractical ways to regulate your nervous system in real timeThe power of vulnerability and emotional awareness in business and leadershipWhy saying “yes” before you feel fully ready can unlock your next levelLeadership isn’t just about what you do—it’s about how you show up.When you learn how to regulate your emotions, trust your body, and move through discomfort instead of avoiding it, you unlock a level of clarity, confidence, and consistency that strategy alone can’t create.MORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠⁠⁠FALLON:Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/fallon__jaye/

What does it really look like to grow a personal brand in a way that feels aligned, honest, and impactful—especially when you’re in a season of change?In this episode of The Power Table Podcast, Taylor sits down with brand strategist, creative director, and storyteller Jessi Cabanin to explore the concept of respectful disruption and how it plays a critical role in personal branding, leadership, and business growth.Together, Taylor and Jessi unpack what it means to challenge outdated expectations without losing your integrity, and how your lived experiences can become the most powerful asset in your brand.Key Takeaways from This EpisodeRespectful disruption allows you to evolve your brand without losing integrityThe messy middle is not a setback—it’s a necessary phase of growthClarity comes from action, not overthinkingYour lived experiences are valuable leadership materialStorytelling should create connection, not just share informationGrowth may feel uncomfortable, but it’s often a sign you’re moving in the right directionMORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠⁠⁠JESSI:Instagram: https://www.instagram.com/jessibornackcabanin/Website: ⁠https://thiswaytofabulous.com/

Podcasting isn't just about downloads—it’s about connection, community, and conversion.In this episode of the Power Table Podcast, Taylor sits down with Kristina Bartold-Sorgota, co-founder of The Social Snippet and High Vibe Women, to break down how entrepreneurs can use podcasting as a strategic growth tool inside their business.If you’ve been treating your podcast like a content checkbox—or you’ve been hesitant to start one because of low download numbers—this conversation will completely reframe how you think about podcasting.In this episode, Taylor and Kristina dive into:How to use podcasting as a business growth strategy, not just a content platformWhy download numbers don’t tell the full story (and what actually matters more)How to turn your podcast into a networking and relationship-building toolWays to repurpose podcast episodes into high-impact social media contentThe role of consistency in podcast growth and audience trustHow podcasting can support event marketing and ticket salesWhy your podcast can become a central hub for your brand ecosystemOne of the biggest takeaways from this episode is that podcasting isn’t just about broadcasting—it’s about building relationships at scale.MORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠KRISTINA:Website: https://www.thesocialsnippet.com/Podcast: https://www.thesocialsnippet.com/community-podcast Instagram: https://www.instagram.com/kristina.bartold/LinkedIn: https://www.linkedin.com/in/kristinabartold/Free AI Tool for Generating Podcast Episode Keywords: https://www.thesocialsnippet.com/the-podcast-content-machine

What actually happens when you step into a high-visibility moment—and why do so many women hold themselves back right when it matters most?In this episode, Taylor sits down with Emmy-winning Producer, Speaking Coach, and Media Strategist Laressa Watlington to break down what it really takes to show up with confidence, clarity, and presence in media, speaking, and on-camera opportunities.With over 25 years of experience behind the scenes and in the spotlight, Laressa shares how to overcome the internal blocks that keep you playing small—and how to step into your next level of visibility as the leader you already are.You’ll hear a behind-the-scenes look at the Red Carpet Experience, what that moment represents for the women in the room, and how to prepare yourself to own spaces where attention, opportunity, and influence collide.If you’ve ever felt unsure of what to say, how to present yourself, or how to stand out when the spotlight is on—you are going to walk away from this episode with a simple, powerful framework you can use immediately.Because visibility isn’t just about being seen.It’s about being remembered, respected, and ready.In This Episode, We Cover:What the Red Carpet Experience really represents for women stepping into visibilityThe hidden mindset blocks that show up in high-visibility momentsWhy clarity—not confidence—is often the real issueWhat holds entrepreneurs back from media, speaking, and video opportunitiesHow to communicate your message clearly under pressureA simple framework to feel grounded and show up powerfully right awayThe connection between visibility, identity, and leadershipMORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠⁠LARESSA:Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/larawatlington/⁠Website: ⁠https://laressawatlington.com/⁠Discover Your Spotlight Saboteur Quiz: ⁠https://spotlight.laressawatlington.com/Amplify Network: A free community for professionals who want to communicate with impact: https://laressa-watlington.kit.com/bb359682e2

What if the key to building a successful business isn’t found in the big moments—but in the ones you’ve been overlooking?In this episode of the Power Table Podcast, Taylor Smith sits down with business educator and community builder Stephanie Ross to talk about the reality of entrepreneurship beyond the highlight reel. Together, they unpack the unglamorous day-to-day tasks that can quietly lead to burnout—and how to shift your perspective so those same moments become the foundation for sustainable growth.Stephanie shares how she built Small Business Sister Circle™, a community rooted in sisterhood, soul, and strategy, and why community, consistency, and intentional rhythms are essential for long-term success.If you’ve been feeling overwhelmed, disconnected, or questioning your momentum, this episode will help you reconnect with your work—and redefine what success actually looks like.What You’ll Learn in This Episode:Why burnout often comes from the daily realities of business—not just overworkHow to find joy and meaning in the “mundane” parts of entrepreneurshipThe role of rituals and rhythms in building a sustainable businessWhat “momentum metrics” are—and how to measure progress differentlyWhy community is one of the most powerful growth strategies you can invest inHow to build a business that feels aligned, profitable, and actually enjoyable

If you’ve been in business for a few years and feel like you’ve hit a revenue ceiling, this episode is your reset.In this conversation, Taylor Smith sits down with business strategist and The Real Truth About Business podcast host Michelle DeNio to unpack what’s actually working in today’s online business landscape—and what’s not. Together, they explore why so many service-based entrepreneurs get stuck after the initial growth phase, and what it really takes to break through to consistent six-figure revenue.Michelle shares her no-fluff perspective on why more content, more offers, and more visibility aren’t always the answer—and how simplifying your strategy, focusing on relationship-building, and creating intentional conversion events can unlock your next level of growth.They also dive into how consumer behavior has shifted since the pandemic, why trust is now the most valuable currency in your business, and how even a small audience can drive high conversions when approached with clarity and intention.Whether you’re stuck in a plateau, preparing for your next launch, or rethinking your business strategy, this episode will help you realign your efforts and focus on what actually moves the needle.What You’ll Learn in This Episode:Why so many entrepreneurs plateau after 3–5 years in businessThe biggest shifts in online business and consumer behavior post-2020How to simplify your business model for more consistent revenueWhat “conversion events” are and how to use them effectivelyWhy relationship-building is the foundation of sustainable growthHow to build trust with your audience in a crowded marketThe difference between transactional marketing and transformational marketingHow to generate strong conversions—even with a small audienceWhat’s actually holding you back from your next revenue levelMORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠⁠MICHELLE:Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/michelledenioconsulting/Threads: https://www.threads.com/@michelledenioconsultingWebsite: https://michelledenioconsulting.com/

There is a level of opportunity that most entrepreneurs never tap into…Corporate contracts.In this episode of The Power Table Podcast, Taylor Smith sits down with business growth strategist and B2B sales coach Kirstyn Allen to break down exactly how coaches, consultants, and service providers can land high-value, multi-year corporate deals—without becoming someone they’re not.With nearly a decade of experience selling millions in tech solutions to universities and local governments, Kirstyn now helps entrepreneurs translate their expertise into offers that corporations actually want to buy.This conversation is both strategic and actionable, giving you a clear look at what it takes to step into the corporate space and position yourself for larger, more sustainable opportunities.What You’ll Learn in This EpisodeHow corporate contracts can create more stable, scalable revenue in your businessWhy most entrepreneurs overlook B2B opportunities—and how to change thatHow to position your current offer so it aligns with corporate needsThe importance of understanding corporate language and decision-making structuresWhere to find corporate opportunities (and how to stop guessing)How to leverage your existing network to open doors to larger contractsWhat corporations are actually looking for when hiring external expertsSimple, actionable steps to start pitching and building relationships with decision-makersMORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠⁠KIRSTYN:Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kirstynjallen/Website: ⁠⁠⁠⁠http://www.kirstynjallen.com/Corporate Clients Free Scorecard Quiz: https://www.kirstynjallen.com/scorecard

What makes someone worth following online?In this episode of The Power Table Podcast, Taylor sits down with Caelyn Zupko, a Pensacola-based realtor and real estate online business manager who has built a strong personal brand through consistent, authentic social media.Rather than treating social media like a performance, Caelyn approaches it as a way to document her life, connect with her community, and build real relationships online. Over time, that consistency and authenticity have turned into meaningful business growth.In this conversation, Caelyn shares how she began building her personal brand after leaving her retail job, the mindset shifts that helped her show up consistently online, and why you don’t need a massive following to see results from social media.Taylor and Caelyn also discuss how humanizing your brand—sharing the real moments, the daily life behind the business, and the journey you’re on—can make your content more relatable and engaging for the people you want to reach.If social media has ever felt overwhelming or like something you “have to” do in your business, this episode will remind you that it can actually be a fun and powerful way to build relationships and grow your brand.In This Episode We Cover• How Caelyn started building her personal brand after leaving her retail job• Why consistency on social media matters more than having a huge following• How documenting your life can humanize your brand online• The mindset shifts that help entrepreneurs show up confidently on social media• Why authenticity matters more than comparison• How engagement and connection drive real business opportunities• Why small, consistent actions online can lead to significant growth• How to make social media feel fun instead of stressfulMORE:SAVE the date for our 2026 conference, The Power Table LIVE! It's April 22-23, 2026 in Destin, Florida. Get your ticket here: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/conference⁠⁠⁠⁠⁠⁠Join The Power Table Mastermind: ⁠⁠⁠⁠⁠⁠www.thepowertable.co/mastermind⁠⁠⁠⁠⁠⁠I love speaking on your podcast or your event! Details here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.taylorsmithonline.com/speaking⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a DM on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thepowertable.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE Facebook Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/thepowertable⁠⁠⁠⁠⁠CAELYN:Instagram: https://www.instagram.com/caelyn.jpeg/ ⁠⁠⁠⁠⁠⁠