The Power Table with Taylor Smith How to Use Podcasting to Build Community, Grow Your Business, and Drive Event Sales with Kristina Bartold-Sorgota
Podcasting isn't just about downloads—it’s about connection, community, and conversion.
In this episode of the Power Table Podcast, Taylor sits down with Kristina Bartold-Sorgota, co-founder of The Social Snippet and High Vibe Women, to break down how entrepreneurs can use podcasting as a strategic growth tool inside their business.
If you’ve been treating your podcast like a content checkbox—or you’ve been hesitant to start one because of low download numbers—this conversation will completely reframe how you think about podcasting.
In this episode, Taylor and Kristina dive into:
How to use podcasting as a business growth strategy, not just a content platform
Why download numbers don’t tell the full story (and what actually matters more)
How to turn your podcast into a networking and relationship-building tool
Ways to repurpose podcast episodes into high-impact social media content
The role of consistency in podcast growth and audience trust
How podcasting can support event marketing and ticket sales
Why your podcast can become a central hub for your brand ecosystem
One of the biggest takeaways from this episode is that podcasting isn’t just about broadcasting—it’s about building relationships at scale.
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KRISTINA:
Website: https://www.thesocialsnippet.com/
Podcast: https://www.thesocialsnippet.com/community-podcast
Instagram: https://www.instagram.com/kristina.bartold/
LinkedIn: https://www.linkedin.com/in/kristinabartold/
Free AI Tool for Generating Podcast Episode Keywords: https://www.thesocialsnippet.com/the-podcast-content-machine