Inside Aesthetics

Episode 262 hosts Dr Nestor Demosthenous (Cosmetic Physician based in Edinburgh, Scotland) Nestor joins us in the 15th Chapter of our series called 'The Business of Injecting'. In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for achieving aesthetic business success. 00:00 Introdution 03:28 Meet Dr Nestor Demosthenous 04:48 From Orthopedics To Aesthetics 06:33 Early Training And Mentors 08:31 First Clinic And Business Plan 11:22 Early Adopter Challenges 15:24 Scotland Aesthetics Laws 18:11 Building Edinburgh Clinic Brand 21:16 Natural Results Philosophy 24:14 Marketing And PR Strategy 30:21 London Clinics And Growth 33:49 Hiring Staff And Systems 38:00 Skin Services And Devices 42:08 Moving To A Forever Clinic 44:59 Renovation Team And Delays 47:01 Project Manager Red Flags 48:20 Why Renovations Blow Budgets 50:21 Quantity Surveyors And Tenders 53:44 Hidden Building Surprises 55:00 Exit Strategy And Planning 57:10 Clinic Scale And Team Growth 01:00:11 Regenerative Services Roadmap 01:06:56 Designing The Patient Journey 01:12:18 Skincare Sales And Metrics 01:16:46 Staff Retention And Culture 01:22:48 Marketing SEO And TikTok 01:25:30 CRM Automation For Retention 01:28:03 Training Plans And Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 261 hosts Dr Ligia Colucci (Dermatologist based in Belo Horizonte, Brazil) In our new 'Masterclass Series', we host experts with significant experience to teach us about hyaluronic acid fillers, bio-stimulators, bio-remodellers, polynucleotides and other injectable products. (For toxin insights, check out our other mini-series 'The Tox Talks') In chapter one we explore the use of injectable products for off label indications including: the neck the decolletage the buttocks the abdomen the external labia in female patients Depending on the indication and desired result, we discuss the roles of Sculptra (Galderma), Radiesse (Merz Aesthetics), Elleva (Rennova) and Profhilo (IBSA). 00:00 Introduction 03:04 Meet Dr Ligia Colucci 04:20 How Ligia Found the Show 07:08 Ligia's Background and Practice 08:55 Consults and Body Upsells 11:30 Neck Aging and Roadblocks 14:28 Surgery vs Non Surgical 17:27 Off Label and Regulations 19:45 Assessing Body Skin 23:39 Neck Concerns and Options 28:24 Biostimulators Dilution 31:05 Cannula Technique Details 33:59 Results and Neck Lines 36:41 Pinch Test and Retention 40:39 Ethics and Selling Debate 44:28 Pricing Confidence Consults 46:55 Pricing Without Fear 48:27 Choosing The Right Patients 49:30 Wild History Of Body Fillers 51:11 Macrolane Rise And Fall 54:10 Breast Injections No Go 55:29 Non Surgical BBL Basics 56:38 Cellulite Release Techniques 01:00:53 Brazilian PLLA Products 01:07:49 BBL Planning And Maintenance 01:13:19 Abdomen And Stretch Marks 01:17:09 Labia Rejuvenation Explained 01:23:05 Profhilo And Hand Rejuvenation 01:25:44 Nutrition And Collagen Support 01:28:31 Underdosing Botox Advice 01:30:07 Wrap Up And Where To Follow ALL IA LINKS & CONTACT INFORMATION

Episode 260 hosts Hannah Went (Scientist and the founder of TruDiagnostics based in Kentucky, USA) TruDiagnostic is a leading health data company and laboratory that specializes in epigenetic testing and research. In this episode we explore the concept of epigenetics, it's role in aging and how we can test it to predict our future health - but also the future of our aesthetics. 00:00 Introduction 05:57 Introducing Hannah Went 11:15 Epigenetics Explained Simply 13:34 Why Epigenetics Matters Now 15:36 True Diagnostic and Bio Age 17:46 Choosing a Reliable Test 21:06 Common Aging Accelerators 22:51 Epigenetics Meets Aesthetics 27:21 Future In Clinic Skin Testing 29:25 Consultation Trust and Revenue 32:22 Lifestyle vs In Clinic Results 34:45 Trust and Consent 35:25 Choosing the Right Patients 38:00 Avoiding Desperate Marketing 38:50 How the Test Works 40:57 Turning Results Into Advice 43:02 Sleep as a Wake Up Call 45:24 Differentiating in a Saturated Market 51:07 Test Options and Reports 54:35 Methylation Explained 56:21 Supplements Evidence and NAD Debate 59:20 Reversing Aging and Future Risks 01:02:20 Five Year Tech Forecast 01:03:55 Education Resources and Offer 01:07:06 Wrap Up and Next Steps CHECK OUT OUR SPECIAL IA OFFERS: As mentioned in this podcast: Create an account with TruDiagnostic and supply their TruAge testing kits for your patients in your clinic Or order a TruAge kit to test your own biological aging and risk of diseases (apply the code IA12 in the check out to save 12% off the total) Click here to browse all of our latest partner discounts & offers ALL IA LINKS & CONTACT INFORMATION

Episode 259 showcases our hosts Dr Jake Sloane & David Segal In our 'What's trending in Aesthetics?' mini-series we cover topics that have been popular with injectors on social media or in the news. We'll cover controversies, big stories and themes that have got our industry talking. In Chapter 3 we cover: Facial Overfilled Syndrome Ozempic Face Mewing Face Yoga 00:00 Introduction 00:48 NSS Conference Plans 02:18 Allergan Event Hologram Talk 05:23 Patreon And Community Plug 07:26 Today's Trend Topics 09:45 What Is Facial Overfill 11:42 Why It Happened 14:51 Fixing It With Better Consults 19:47 Treatment Planning Beyond Filler 26:13 Managing Overfilled Patients 31:02 Dissolving Filler Minefield 33:23 Tribunal Complaint Fallout 35:00 Consent Forms For Remedial Work 36:46 When To Say No 37:20 Success Story Tear Trough 38:26 Pricing Remedial Dissolving 40:27 Ozempic Face Explained 44:52 Preventing Weight Loss Hollowing 47:58 Mewing Basics And Origins 51:04 Palate Expansion And Breathing 53:41 Diet Theory And Facial Growth 57:21 Gua Sha And Face Yoga Skepticism 01:01:11 Ultrasound Guided Toxin Teaser 01:02:54 Wrap Up And Next Steps ALL IA LINKS & CONTACT INFORMATION

Episode 258 hosts Dr Karim Sayed (Cosmetic Physician based in Oslo, Norway) Karim joins us in the 21st Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction 00:31 Injector Diaries Returns 01:25 Patreon and WhatsApp Community 02:48 Meet Dr Karim Sayed 05:04 Drumming to Medicine Journey 08:08 Finding Aesthetics and Training 16:48 Drumming Skills in Injecting 18:14 Toxin Technique and Nonresponders 20:54 Day to Day Work and Nomi Clinic 26:51 Nomi Launch Media Storm 33:17 Is All PR Good 34:30 Handling Public Criticism 37:08 Patients Support and Pressure 40:36 Media Crisis War Stories 43:34 Fixing Injector Standards 48:39 Politics and Regulation Reality 53:47 Before and After Bans 59:56 Norwegian Patient Aesthetic 01:03:35 Regenerative Trend and Research 01:09:45 Future of Toxins 01:10:20 Future of Toxins 01:12:15 Dose and Dilution Control 01:15:03 Mastering the Basics 01:18:55 Social Media Pressure 01:20:28 Subspecialization Trends 01:23:57 Dilution and Tools 01:26:57 Favorite Filler Pick 01:28:51 Vascular Occlusion Stories 01:32:13 Ultrasound in Practice 01:35:11 Goals and Wrap Up ALL IA LINKS & CONTACT INFORMATION

Episode 257 showcases our hosts Dr Jake Sloane & David Segal In our 'What's trending in Aesthetics?' mini-series of episodes we discuss topics that have been popular with injectors on social media or in the news. We'll cover controversies, big stories and themes that have got our industry talking. In Chapter 2 we cover an article published by The Sun newspaper in the UK. This reported that Laser Clinics UK (with 50 locations built in the last few years) had suddenly been forced to liquidate several of its clinics. This decision left staff jobless and patients angry, with many having paid for treatments in advance with no recourse or refunds offered. We discuss the global trends that have led to this, other issues that larger chain clinics often struggle with and make some predictions about how difficult the next 12-24 months might be. 00:00 Introduction 01:32 Launching IA Business Mentoring 04:48 When to Get Business Help 06:40 Proactive Coaching Mindset 08:44 Whats Trending in Aesthetics Begins 10:17 Chain Clinics Under Pressure 12:19 Private Equity Explained 19:07 Economic Headwinds and Industry Shift 23:35 How Chain Clinics Won the Market 27:31 Saturation and Global Expansion Risks 29:53 UK Insolvencies and Liquidation Basics 33:34 Could It Happen in Australia 34:06 LCA Buys Back Clinics 35:12 Price War And Competition 36:26 Margins Squeezed By Costs 37:17 Value And Loyalty Problem 40:00 Skill Drain And Retention 41:47 Future Of Chain Clinics 46:28 Private Equity Shifts Strategy 47:35 Why Talent Avoids Chains 52:00 Fixes Tiering And Mentorship 54:26 Franchise Model Explained 01:00:33 Advice For Franchisees 01:07:36 Compliance And Documentation 01:12:19 Wrap Up And Next Steps ALL IA LINKS & CONTACT INFORMATION

Episode 256 hosts Elizabeth Lyvers (Nurse Anaesthetist based in Milwaukee, USA) Elizabeth joins us in the 14th chapter of our series called 'The Business of Injecting'. In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for achieving aesthetic business success. 00:00 Introduction 04:44 Meet Elizabeth Lyvers and Her Journey 07:02 CRNA Role and Skills 11:20 Starting the Aesthetics Business 14:50 First Space and Service Menu 22:07 Marketing From Zero 26:44 Popups and Partnership Pitch 31:39 Imposter Syndrome and Momentum 36:00 Pharma Loyalty Programs and Reps 39:58 Discounts Versus Credit 40:46 Community Networking Tactics 42:32 Pricing Benchmarks Talk 43:55 Marketing Spend Questions 44:49 Memberships And Skin Growth 49:49 Reps And Loyalty Programs 52:27 Product Lineup Strategy 57:44 Scaling Into New Space 01:02:10 Hiring A Second Injector 01:04:40 Time Management And Retention 01:07:47 Social Media Without Ads 01:09:30 Career Advice And Burnout 01:14:08 Education And Mentors 01:16:48 Dream Additions And Wrap ALL IA LINKS & CONTACT INFORMATION

Episode 255 showcases our co-hosts Dr Jake Sloane and David Segal. In this new mini-series we'll be covering topics that have been popular with injectors on social media or in the news. We'll cover controversies, big stories and themes that have got our industry talking. In Chapter 1 we cover: Alleged counterfeit toxins into the USA The study that says 'Fillers cause cancer' A Medispa in the USA where three patients contracted HIV 'The Glut Master' - an Australian caught pretending to be a nurse injector Regenerative Aesthetics - the new emerging field 00:00 Introduction 00:55 Patreon Deals and Partners 04:35 Mini Series Trending Topics 05:06 Counterfeit Botox Outbreak 10:03 Spotting Fake Products 11:20 Legal and Insurance Fallout 12:37 Botulism Treatment and Patient Story 15:59 Unapproved Imports Warning 17:15 Do Fillers Cause Cancer 20:57 Inflammation and Vascular Risks 27:55 HIV From Vampire Facials 30:33 How Mixups Happen 31:22 Tracing Clinic HIV Cases 32:17 Sydney Hep C Infusion Scandal 32:58 Owner Response and Dismissal 36:37 IV Drip Risks and Training 39:09 Extravasation Horror Story 41:45 Fake Nurses and Fraud 44:40 Glute Master BBL Warning 48:31 Proving Credentials Publicly 51:04 Regulators and Light Penalties 53:08 Regenerative Aesthetics Future 58:09 Courses and Wrap Up 59:03 Final Sign Off and Links ALL IA LINKS & CONTACT INFORMATION

Episode 254 hosts Dr Tom van Eijk (Cosmetic Physician from Amsterdam, Holland) Tom joins us in the 20th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introductions 06:52 Meet Dr Tom van Eijk 09:27 Early Injectables Mentorship 13:28 Fern Technique Breakthrough 17:02 Pricing by Result Not Syringe 18:47 Public Perception and Art 23:38 Regulation and Pharma Pressure 29:47 Ownership and Patient First 34:04 Advice for New Injectors 35:43 Building the Academy 38:07 Teaching Worldwide Differences 39:58 Overfilled Aesthetics Debate 41:43 Filler Slowdown And Natural Shift 43:47 Ultrasound Placement Lessons 47:12 Sculptra And Treatment Planning 50:34 Threads Skinboosters And Toxins 54:33 Toxin Potency And Dilution 57:30 Building A New Clinic Team 59:08 Training Mentorship And Misinformation 01:04:15 Regenerative Hype Versus Data 01:09:07 Under Eye Skin Strengthening 01:11:46 Safety Aspirations And Ultrasound 01:15:23 Pride Honesty And Farewell ALL IA LINKS & CONTACT INFORMATION

Episode 253 hosts Rhianna Bell (Registered Nurse based in Aryshire, Scotland) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. 00:00 Introduction 04:01 Meet Rhianna Bell 05:35 From School to Nursing 07:32 Starting Aesthetics From Scratch 10:02 Early Injecting and Training Reality 12:27 Regulation and First Clinic Funding 14:52 Partners and Shareholder Agreements 20:05 Business Plan Mistakes and Devices 24:09 Winning Patients and Money Basics 26:36 Leaving the NHS Safety Net 30:16 Mindset Discipline and Consistency 33:18 Neurodivergence as a Superpower 38:48 Hobbies Hyperfocus and Passion 42:54 Loving Your Work and Career Pivots 44:38 Grassroots Growth Years 46:03 Digital Audit Breakthrough 48:19 Clinic 22 Experience Upgrade 50:58 Pre Consult Form Strategy 53:23 Saying No With Confidence 01:00:11 Third Clinic Vision 01:02:02 Team Retention Systems 01:06:22 Services Products Approach 01:11:09 Patreon Community Value 01:14:35 KPIs Marginal Gains 01:18:02 CRM And AI Skrybe 01:20:36 Retention Metrics Deep Dive 01:24:57 Leadership And Accountability 01:27:46 Mindset Mistake Finale 01:30:37 Heidi Health Offer Outro ALL IA LINKS & CONTACT INFORMATION