Inside Aesthetics Ep 256 The Business of Injecting (Chapter 14) | Elizabeth Lyvers
Episode 256 hosts Elizabeth Lyvers (Nurse Anaesthetist based in Milwaukee, USA)
Elizabeth joins us in the 14th chapter of our series called 'The Business of Injecting'. In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for achieving aesthetic business success.
00:00 Introduction 04:44 Meet Elizabeth Lyvers and Her Journey 07:02 CRNA Role and Skills 11:20 Starting the Aesthetics Business 14:50 First Space and Service Menu 22:07 Marketing From Zero 26:44 Popups and Partnership Pitch 31:39 Imposter Syndrome and Momentum 36:00 Pharma Loyalty Programs and Reps 39:58 Discounts Versus Credit 40:46 Community Networking Tactics 42:32 Pricing Benchmarks Talk 43:55 Marketing Spend Questions 44:49 Memberships And Skin Growth 49:49 Reps And Loyalty Programs 52:27 Product Lineup Strategy 57:44 Scaling Into New Space 01:02:10 Hiring A Second Injector 01:04:40 Time Management And Retention 01:07:47 Social Media Without Ads 01:09:30 Career Advice And Burnout 01:14:08 Education And Mentors 01:16:48 Dream Additions And Wrap