Ep 262 The Business Of Injecting (Chapter 15) | Dr Nestor Demosthenous

Episode 262 hosts Dr Nestor Demosthenous (Cosmetic Physician based in Edinburgh, Scotland)

Nestor joins us in the 15th Chapter of our series called 'The Business of Injecting'. In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for achieving aesthetic business success.

00:00 Introdution 03:28 Meet Dr Nestor Demosthenous 04:48 From Orthopedics To Aesthetics 06:33 Early Training And Mentors 08:31 First Clinic And Business Plan 11:22 Early Adopter Challenges 15:24 Scotland Aesthetics Laws 18:11 Building Edinburgh Clinic Brand 21:16 Natural Results Philosophy 24:14 Marketing And PR Strategy 30:21 London Clinics And Growth 33:49 Hiring Staff And Systems 38:00 Skin Services And Devices 42:08 Moving To A Forever Clinic 44:59 Renovation Team And Delays 47:01 Project Manager Red Flags 48:20 Why Renovations Blow Budgets 50:21 Quantity Surveyors And Tenders 53:44 Hidden Building Surprises 55:00 Exit Strategy And Planning 57:10 Clinic Scale And Team Growth 01:00:11 Regenerative Services Roadmap 01:06:56 Designing The Patient Journey 01:12:18 Skincare Sales And Metrics 01:16:46 Staff Retention And Culture 01:22:48 Marketing SEO And TikTok 01:25:30 CRM Automation For Retention 01:28:03 Training Plans And Wrap Up

ALL IA LINKS & CONTACT INFORMATION