The UnNoticed Entrepreneur

Get Noticed! Send a text.Sitting in a car park waiting for my daughter to finish her dance class, I didn't have my mic but wanted to share thoughts on employee engagement on the PeopleManagiingPeople site; and  I decided to have some else to do the talking. I downloaded  Talkia, and frankly I think you are going to relieved to hear some other voices.   Talkia was created by Bryxen, the same company behind Toonly, Doodly, and Voomly video software; I have been using Doodly for training videos and am really excited by the results. These are AI applications which convert text to audio.  After the engagement points, I share a brief comparison between Talkia and another service called Speechelo. I have yet to experiment with the Amazon Polly; but all of these offer over 30 voices, genders and kids, and even foreign language translation and voice over - for less than the price of one studio artist voice over.My daughter has finished her 45 mins class so I had better sign. off and drive her home; AI can't replace being a Dad.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Telling stories is a big part of building a brand, and as the British entrepreneur in China who imported the first of the hand made Morgan cars, I was interviewed on Tv, print and in this case for a Beijing radio station. Bruce Connelly visited our Gongti stadium studio on 08 February 2014 and we recorded this interview which was aired across China on the English language network and the internet. Close your eyes when you listen to this to see if you can imagine yourself surrounded by open top sports cars in a luxury showroom just a few miles away from Tiananmen Square.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The Power of AI in marketing is that it levels the playing field for small companies to compete with large ones by using technology instead of resources.  Dr. Stylianos (Stelios) Kampakis is on a mission to educate the public about the power of data science,  He is a member of the Royal Statistical Society, honorary research fellow at the UCL Centre for Blockchain Technologies, a data science advisor for London Business School and CEO of The Tesseract Academy. A natural polymath, with a PhD in Machine Learning and degrees in Artificial Intelligence, Statistics, Psychology, and Economics he loves using his broad skillset to solve difficult problems and so we discuss how AI can help business owners to #getnoticed.You can track down Stelios at his Academy.http://tesseract.academySupport the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.I was shouting at my ipad telling Professor Adrian Hill, Director, Oxford Uni Jenner Institute to stop talking with Becky Anderson of CNN, when she asked him to explain the results of the Vaccine tests announced on Monday 23rd Nov, instead he said; "We don't fully understand that [how the vaccine results were different] but there's several ideas around as to how it might work, and we're exploring those,"  By Friday the stock was down 6% and stories of Korean hackers were circulating. I provide an antidote to the self inflicted wounds of Astra Zeneca - Oxford Uni, and explain the process how to use PR as a tonic not to poison the patient.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Mastercard spent US$15m on a theme tune, so what have you spent on sonic branding for your company? I share why the music which accompanies your brand on podcasts, your website, calls on hold and even in the office or when someone opens the showroom door, should be in alignment with your brand values. It's not just what you say that counts, it's the tune that customer has in their heads which will create emotional and physical connections to your brand. Listen in and see if you recognize some of the tunes I play, and give an example of the work by UK Company PHMG, sonic branding specialists. Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Remote working is creating a lot of business for Luke Fisher and his team at Mo.work because they enable companies to create moments,collaboration and recognition for their people where ever they work. We chat about the importance of connectedness, and how companies can maintain and even strengthen workplace culture with a planned programme of moment creation, shared collaboration and peer to peer recognition all at less than the cost of a coffee from that Seattle coffee company. Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Founded by Polish entrepreneur Joanna Drabent, Prowly has grown by word of mouth marketing, but its a tool being used by business owners and agencies alike around the world who need access to forensic detail about 1,000,000 journalist contacts worldwide. A former agency owner Drabent tells me why Prowly represents exceptional value at less than US$200 per month, and how it uses AI to gather data but also has a team of consultants on hand to give pr advice for free to the growing customer base around the world.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the show (http://www.paypal.me/eastwestpruk)Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.David Ogilvy spent 80% of his time on the headlines, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” So in this podcast I share 2 free headline analyzers, compare the results from the 2 by using the same headline on both, and then refine one headline to improve the score from 54/100 - 68/100 by using context words.I mention:SharethroughCoschedule And am grateful for the insights shared by Joe Warnimont.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Each tweet by @potus has a value between US$246,521 - US$410,869, This is because tweets can valued according to the followers and levels of engagement. In the commercial world this is due to the increased likely hood of social media followers actually making a purchase which stands at 13% and up to other 47 percent are more inclined to purchase your products if a connection on social media has already been created.  I discuss then how Twitter can be a business in itself, and for a bit of fun compare the valuation of @realdonaldtrump, @flotus, @10downingstreet, @lewishamilton, @eastwestpr and @jimajames. While the holder of the most popular Twitter account, Barack Obama, is unlikely to use his tweets to make money,  calculator indicates that he could earn $933,239 - $2M per post; have fun and check out what Michelle Obama's twitter could be worth. If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.If you are looking for a dedicated audio production and publishing application, I am going to recommend Hindenburg. The audio auto leveling, the interface, the editing (it slides all the audio when you edit a section out), the display...I could go on. Finally I feel that producing a podcast isn't a chore, my back doesn't hurt and my wife isn't upset that I am late.If you're using audacity, Garageband or the Adobe audio suite, I have to say that you just fall in love with this African princess.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/