The UnNoticed Entrepreneur

Get Noticed! Send a text.Hindenburg Systems was born 2008. In Lusaka, Zambia. 'It was a warm evening and pitch dark'...even the story made me want to try this audio editing software as I am desperate to find a podcasters alternative to GarageBand and yes, forgive me Audacity. Having downloaded the neat dmg I am already finding the tonal qualities of  Hindenburg audio with automatic levels sounds warmer, and don't get me started on how neat the user interface is and the time-saving editing functionality. I am so excited I had to just upload this teaser today so that I can get on with enjoying this digital audio workstation. I'll post a full review tomorrow.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.On this episode I share my experience using Doodly, and alternative to Videoscribe, for making presentations for the SPEAKPR.co mastermind. I can't always give the presentation when the participants want to watch it, and powerpoint is deathly even with the voice over from using loom or camtasia. Explainer videos look like a very cost-effective alternative and the user experience so far is good. I'll explain how it works, key features and pricing.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.He is a crocodile wrestler, which is what he says being the father of twins under three feels like , and when he's not doing that he's helping founders to refine their pitch.  Martin Barnes of Eightsecondstoconnect shares how founders can develop their brand story and why that's so important in building connections with an audience, especially when raising money. Martin also shares about a new product which has a name that is ridiculous even by the standards of Silicon Valley — it’s called Mmhmm and offers a variety of still and animated virtual backgrounds to enliven your conversations when giving your pitch.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Writing articles is time consuming and not easy, so most companies fail to produce enough of them but AI apps like the ones I profile today are really able to generate copy which needs next to no editing to be fit to publish on blogs, social media and even sent to publishers with a minimum of editing. I share my experience and read a snippet of a 994-word article produced in under 3 mins by the site AI-Writer and I also introduce Zyro which will produce AI-generated blog headlines, articles, business names and more. Both of these are available at less than $20 per month for enough content for even a large company. The savings in terms of time and money are amazing and now the quality really means this content could be used in public relations and as it is already SEO friendly, will save an extra job for the marketing team.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.If you are not using graphics, and infographics, you could be missing out on a massive part of your audience. This is because 90% of information transmitted to the brain is visual, our brains process visual information 60,000x faster than text (amazing but true), all explained as the Picture Superiority Effect in 1971.  As a result, we need to use pictures in Pr all the time. Infographics, for example,  are 30x more likely to be read than text articles. I share with how I am making an infographic using Canva.com but there are other great sites like Visme too which have masses of templates, tools, images, and even courses. I am not a designer but the opportunity to capture 90% of the attention of my audience means that I am experimenting with design and it's both fun and cost-effective.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Should you have more than one Twitter account if you are an entrepreneur? The question really starts with a question and then has some more questions which I will ask and answer on this podcast. I'll look at issues which relate to your company strategy, the audience you are reaching, the practicalities of content creation, options like a curator account,  and the opportunity presented by the Twitter Customer Service account which companies like Amazon use. If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The attention span of people on the internet is very short, and only getting shorter. Humans are used to getting instant gratification. And... If your website visitors don’t understand your brand’s story at first glance, they will bounce. The result? On average, only 2% of website visitors turn into customers. That’s a pretty bad number. So, how can we fix this problem? Face-to-face, human sales reps are much better at converting leads into customers than your website. Why? Because they use their intuition and empathy to make your brand’s story relevant to each prospect. It would be great to emulate this behaviour on your site, but how do you do it at scale? Sander Nagtegaal, CEO of Unless, talks with me about they use machine empathy to figure out how is sitting in front of the keyboard. Their solution is being used in COVID news situations and many other applications, and you'll be surprised how affordable unless.com is starting at Monthly subscription of €599 per month.Sander also offers 3 months FREE TRIAL to you as a SPEAK|pr listener. Just tell them that you heard about them via the podcast when you go their site If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Ensure that you don't give your audience motion sickness when watching your movies! Not from the Pulp Fiction movie, the Gimbal is a handheld mobile videography stabilization kit which you will want to seriously consider if you're shooting whilst on the move.  I talk about the DJI OSMO3 which I use when for example whilst streaming live to Facebook whilst walking in the countryside with Binkie my beagle. I talk about some of the features of the Gimbal and also the opportunities to make movies on the go using the App. There are other options including the Zhiyun,  Cinepeer and Hohem.  All for about GBP100 - there are many good options to make your videos look really professional.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.The phone is always with us and always on, and more to the point it's always connected to all our social channels, which means it can be an amazingly powerful mobile outside broadcast unit. On this podcast, I share features to look for in apps which enable you. to send content to multiple social channels with one click. Some are free to use, and all have massive potential to increase your Active Communications Index.Apps I mention:AgoraBuffereClincherHootsuiteHubspotSproutZohoWith full credit to eClincher, they have summarized the features to be looking for and it doesn't seem to make sense to repeat but rather to share their great work:Publishing and Scheduling: Can you visualize your monthly calendar, automate posting, or customize across channels in the same window? Are multiple profiles included? Do you have unlimited scheduling?Unified Social Inbox: Can you engage with your audience in real time across social channels? Integrated RSS Feeds: Would you benefit from being able to publish your blogs or industry blogs automatically to your social channels?Social Monitoring: Can you monitor your brand’s reputation and listen to your audience by monitoring keywords and competitors measuring sentiment? Competitor Analysis: Can you track and compare your competitive advantage with social analytics and reporting? Campaign Tracking: Are you tracking your ads, posts, and website to optimize and pivot your marketing strategy? Can you target audiences?Custom Reporting: Do you need to build custom reports for your clients major social accounts? If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Creating cool social media images is actually really simple, free and easy now using apps readily available on the mobile phone; and it's an opportunity not to be missed. In this podcast, I share tips on how to capture neat shots, edit them, add text and make them into montages which can be shared within 5 minutes. There are so many out there, but here are the apps I use and I share details of how I use them and what they can do for you:PhotofuniaSnapseed InstamagInstatoonIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/