The UnNoticed Entrepreneur

Get Noticed! Send a text.I just secured a 1,500-word article in tier 1 American media for a non-USA client, I explain step by step how I managed this using the Section 3121 of the CARES Act (March 2020) which amends the Federal Food, Drug, and Cosmetic Act (FD&C Act) by adding section 506J., and how you can use regulatory change as a trigger to send personalized pitches to the media; regardless of location or industry.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Rituals are a central part of any society or organization, and some like Bonfire night are enduring. The question is which rituals does your organization have and how can they be used to create cohesion and also be a source abundant content. Since 1605 to today, people have celebrated the capture of Guy Fawkes, but it's also sports teams and companies which create and manage rituals which I share on this podcast."All organizations have rituals — from the mundane everyday routines (coffee breaks, tea time) to major, less frequent events like annual meetings and retirement parties. Smart leaders, however, recognize that rituals like these and others are levers for improving the organization’s performance and they take the creation and nurturing of rituals very seriously."HBR article by Paolo GuenziIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Listening to Joe Biden this evening talking of the "American Dream for the American People," I wanted to just remind us of the importance of story telling to create a shared vision. As part of our SPEAK|pr program we talk about "Storification" and base our work on the excellent work of Park Howell and Randy Olsen, with the aim of helping companies to position their clients as the heroes of the narrative and the business as mentor to that person on that journey.  In the case of the President of the United States, they are the ultimate mentor but it is the American people who are the heroes living out the American dream of democratically electing their leader. Learn the steps for your business to create its own story, and how to use that for building loyalty and engagement from your own customers.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.As we enter another period of lockdown in the UK,  from a communications perspective it is useful to understand the psyche of the general public, as this then forms the basis of ongoing communications. According to Earth.ai the UK Government Misreads Depth of Coronavirus Despair. Organizations need to understand what their audiences are thinking and feeling before they start communicating. In this episode, I share the findings of Significance Systems on the impact of COVID-19 on the British public, and what this kind of insight means from a communications perspective. If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Break out of your own media bubble and take a data-driven look at reality by using machine learning, which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets, CEO of Significance Systems talks about the power of narratives and the platform which they have developed which enables access to  a bias-free view on what really drives behaviour.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ For the full episode, click this link.Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.It's important to break out of our own media bubbles and take a data-driven look at reality , which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets, CEO of Significance Systems talks about the power of narratives and the machine learning platform which they have developed which enables access to  a bias-free view on what really drives behaviour.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Heesang Yoo ,  Founder of Prism Communications, explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.For the full episode, click this link.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.Heesang Yoo ,  Founder of Prism Communications, explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.This is a case study of using PR newswire in America facilitated by the London offices of CISION on the eve of a virtual trade show to help boost the authority of our client who was speaking. Our client isn't well known yet in America, hence the public relations work we are doing, and so the opportunity to issue the COVID-19 Test Kit sales win as a release was too good to miss. The service secured a potential viewership of over 116m and 109 pickups within 24 hours, and click throughs directly to the ROSTI website.I talk you through the process, costs, results, and how we also used the release to complement our pitch of long form articles to key media in America.Click here for the full episode.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.This is a case study of using PR newswire in America facilitated by the London offices of CISION on the eve of a virtual trade show to help boost the authority of our client who was speaking. Our client isn't well known yet in America, hence the public relations work we are doing, and so the opportunity to issue the COVID-19 Test Kit sales win as a release was too good to miss. The service secured a potential viewership of over 116m and 109 pickups within 24 hours, and click throughs directly to the ROSTI website.I talk you through the process, costs, results, and how we also used the release to complement our pitch of long form articles to key media in America.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/