Agency Giants
Jordan Platten
Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between.The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave.Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors.If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time.So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.
Episodes
Mentioned books
Mar 5, 2026 • 1h 5min
How I Built India's Leading Creative Agency (150+ Employees) | Chirag Gander | #31
Send us Fan MailThe Agency Giants Podcast - Episode 31 (Chirag Gander)__________________________________________Not many agencies can say their first inbound enquiry was Coca-Cola... 🤯Chirag Gander built one of India's most recognised creative agencies, without a single cold pitch!In this episode, you'll discover:• The organic brand-building strategy that drove 90%+ inbound leads from day one• How he built The Minimalist from a college passion project• The "Include, Exclude, Focus" framework to get your agency noticed in the boardroom• Why clear positioning, not a bigger team or lower prices, is the real unfair advantage in a commoditised market• The real reason discipline fails (& the truth behind consistency without force)This one's a masterclass for any agency owner ready to stop competing on price & start winning on brand!The Minimalist: https://theminimalist.in/Chirag's LinkedIn: https://www.linkedin.com/in/chirag-gander__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=816d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 - Intro01:40 - From Passion Project to One of India's Top Creative Agencies05:50 - The Include-Exclude-Focus Framework: How Minimalism Evolved09:17 - Going Inbound-Only: LinkedIn, Forbes 30 Under 30 & Building Agency Brand15:55 - From Indian Startups to Global Enterprise Clients24:40 - Scaling to 150+ People: Team Structure, New Services & Staying Focused38:58 - Publishing a Book as a Lead Gen Tool & AI's Impact on Creative Work46:21 - Pricing Against Western Agencies & The Long-Term Vision49:14 - Advice for Indian Agency Founders, Brand Building Tips & Quickfire Round
Feb 20, 2026 • 1h 5min
Scaling a Fashion Marketing Agency to 72 People (The Truth) | Paul Rogers | #30
Send us Fan MailThe Agency Giants Podcast - Episode 30 (Paul Rogers)__________________________________________Never hired a single salesperson...Never ran outbound marketing...& still built one of the most respected ecom fashion marketing agencies in the UK, with 72 employees!In this week’s Agency Giants episode, Paul Rodgers shares:• How one client went from tiny fashion startup to £100M+ in months• Why Paul and his co-founder were terrified of growth & how they were forced to scale• The real reason they sold their agency, even though they never wanted to!Paul's LinkedIn: https://www.linkedin.com/in/paulnrogers/Vervaunt: https://vervaunt.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=815d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 From Freelance Consulting to Launching Vervaunt05:30 Landing Lush & Early Clients That Shaped the Agency10:15 The Pangaia Story: A Terrible Pitch That Changed Everything16:00 How Pangaia Went From $0 to $100M22:30 Scaling Without a Sales Team28:00 The Hires That Forced Vervaunt to Grow35:00 When 8 Clients Disappeared: Vervaunt's Toughest Period41:00 Building Census, Visualize & Investing in R&D Tools47:00 Selling to IDHL: Why the Last Founders You'd Expect Did a Deal54:00 Pulse: From 300 People to 1,800 & Expanding to New York59:00 Starting Over: What Paul Would Do Differently Today
Jan 30, 2026 • 1h 25min
From the Poorest Street in London to Multi-Millionaire at 27 | Timothy Armoo | #29
Send us Fan MailThe Agency Giants Podcast - Episode 29 (Timothy Armoo)__________________________________________Most agency owners dream of one big exit someday...Timothy Armoo built and sold TWO companies for multiple eight figures by 27!This episode's packed with gold for agency owners ready to scale or maximise their exit, enjoy!Timothy's New Book: https://amzn.to/3MeYcnVTimothy's IG: https://www.instagram.com/timarmoo/?hl=en__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=814d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 Intro02:40 Growing Up Poor in South London11:54 Starting Fanbytes at University & Reading Market Timing16:48 How to Pick a Market That Maximises Your Chances of Exit20:23 Landing Big Clients: The "What Do They Read" Strategy29:39 Using Competition to Create Urgency & Win Deals31:16 The Hardest Phase of Scaling: Navigating 30-60 Employees36:29 Why Co-Founders Are Essential45:58 Raising Team Standards & Making Difficult People Decisions49:22 CEO as Chief Enthusiasm Officer: Know Your Zone of Competence53:29 Compensating an MD: Salaries, Bonuses & Phantom Equity Explained1:00:23 When to Sell Your Agency1:03:06 The Moment the Money Dropped: Emotions After a Major Exit1:11:35 Why Money Doesn't Bring Fulfilment (But Does Buy Happiness)1:12:43 Advice to Younger Founders: Building for Exit in the AI Era1:16:12 The Biggest Threats to New Agencies Over the Next 5 Years1:19:08 Timothy's Book "What's Stopping You" & Upcoming Projects1:24:45 Rapid Fire: Habits, Mindset Shifts & Life Advice
6 snips
Jan 17, 2026 • 1h 27min
How I Made $1.8M In My First Year Running an SEO Agency | Carrie Rose | #28
Carrie Rose, founder and CEO who scaled Rise at Seven to multi‑million revenue, shares her rapid growth playbook. She explains finding a creativity gap in SEO and building search‑first content. Carrie outlines pricing premium, a winning pitch structure, hiring through hypergrowth, and using AI to scale creative work.
Dec 17, 2025 • 1h 33min
How I Sold My Influencer Marketing Agency At Just 24 | Suhit Amin | #27
Send us Fan MailThe Agency Giants Podcast - Episode 27 (Suhit Amin)__________________________________________Suhit's IG: https://www.instagram.com/suhitamin/?hl=en Saulderson: https://saulderson.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=812d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Unconventional Path to Success08:45 Gaming's Hidden Entrepreneurial Lessons17:30 Building Without a Blueprint26:15 The Influencer Marketing Goldmine35:00 When Clients Pay Six Figures43:20 The Acquisition Nobody Expected52:10 What Makes Agencies Valuable1:01:45 Resilience Through Adversity1:10:30 The Next Chapter Begins
6 snips
Dec 1, 2025 • 1h 10min
From $10k to $100k+/mo With an AI Lead Generation Agency | Nico Ciraolo | #26
Send us Fan MailThe Agency Giants Podcast - Episode 26 (Nico Ciraolo)__________________________________________Most think scaling above $100k a month means adding more services, hiring massive teams, & saying yes to every opportunity...But Nico did the opposite.He focused on one thing & did so much volume it would be unreasonable not to succeed.The result? £2.2 million in client revenue last quarter.In this week's episode of Agency Giants, Nico breaks down how hyper-focus & building unstoppable demand allowed him to disrupt an entire industry & cherry-pick his dream clients.Nico's IG: https://www.instagram.com/nicociraolo/?hl=enDentology: https://dentology.ai/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=811d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Secret to Rapid Agency Growth03:40 Why Nico Started an Agency for Dental Practices14:43 Building Integrated Systems: Ads, Creative, CRM & Lead Conversion22:30 Niche vs Horizontal Scaling28:45 From £300 Clients to £2.2M Quarter35:20 Content Production Strategy: In-House Teams & Client Collaboration42:15 Client Acquisition Methods: Outbound, Inbound & Reputation Building48:30 The Power of Volume55:10 Team Building & Scaling: Hiring, Training & Managing Growth01:00:45 AI Integration: Efficiency Gains & Future of Agency Operations01:09:34 Final Advice for Stuck Agencies: Building Pipeline & Demand Generation
Nov 4, 2025 • 1h 15min
How I Left a Corporate Agency to Build a 7-Figure Business | Jack McLaren | #25
Send us Fan MailThe Agency Giants Podcast - Episode 25 (Jack McLaren)__________________________________________You’d think billion-dollar brands would always choose the biggest agencies...But they’re not!Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS.A lean 40-person agency that’s now working with JD Sports & Gorilla GlueIn this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his.Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/PATTRNS: https://www.pattrns.uk/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=837d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 From Big Agency to Boutique: Why Jack Left Dentsu15:20 Landing the First Major Client & Building Transparency28:45 Performance Models, Equity Deals & The Future of Agency Pricing41:30 AI's Impact on Media Buying & Creative Strategy53:15 Building Company Culture & Hiring for Curiosity1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson1:08:40 Working with Challenger Brands & Leadership Lessons
Oct 10, 2025 • 1h 1min
From £0 to Global Agency in 8 Years (300+ Employees) | Lucy Jameson | #24
Lucy Jameson, co-founder and CEO of Uncommon, shares her journey from leading Grey London to establishing a global agency servicing brands like British Airways and Google. She discusses the importance of building brands with depth rather than just campaigns. Lucy explores how AI can enhance creativity, the value of being selective with clients, and the need for intentional culture in a team. She emphasizes her mission to restore creativity in business, all while revealing insights on risk-taking and the future of brand identity.
Sep 23, 2025 • 1h 25min
How We Built the UK's Leading DTC Agency in Just 7 Years | Loukas & Olly | #23
Send us Fan MailThe Agency Giants Podcast - Episode 23 (Loukas Hambi & Olly Hudson)__________________________________________Meta just certified them as the UK's leading DTC agency 🚀But how did Loukas & Olly build a 7-figure agency group with nearly 100 team members in just 7 years?In this episode, you'll discover:• The content flywheel that makes them the UK’s most in-demand DTC agency.• The biggest mistake they made after merging, & how they’d do it differently.• Why they’d rather lose a client than a team member (& how that mindset fuels growth).This episode is pure gold for any agency owner serious about scaling beyond the chaos.Loukas's LinkedIn: https://uk.linkedin.com/in/loukas-hambi-388067152Olly's LinkedIn: https://uk.linkedin.com/in/olly-hudsonFor You Advertising: https://www.foryouadvertising.com/Hambi Media: https://www.hambimedia.com/Soar With Us: https://www.soarwithus.co/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8001d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Secret Formula Revealed07:00 Why Organic Growth Changes Everything13:30 The Merger That Almost Failed20:25 What Nobody Tells You About Scaling29:15 The Gray Hair That Transforms Teams36:30 Building Culture That Actually Works46:50 The Content Strategy Goldmine58:45 Where AI Takes Us Next
Sep 4, 2025 • 1h 9min
Why LinkedIn is The Best Platform to Get Clients in 2025 | Lara Acosta | #22
Send us Fan MailThe Agency Giants Podcast - Episode 22 (Lara Acosta)__________________________________________From failing forwards, to building a 360K+ follower brand & turning it into a $1M+ business.In this week’s episode, Lara reveals:• Why “weaponized incompetence” is her secret weapon for growth (& why most overthink it)• The exact LinkedIn content that changed her life & business• How she turned her first viral LinkedIn post into an $80K cohort launch while still at university• How to manufacture charisma & authority online without faking itLara's LinkedIn: https://www.linkedin.com/in/laraacostar__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8000d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Weaponized Incompetence Secret08:30 From Immigrant Rejection to Viral Success17:00 Engineering Your First Breakthrough25:15 The Personal Brand Reality Check34:40 Becoming Your Brand Character43:20 The 4-3-2-1 Content Formula52:30 Authority Borrowing Strategy1:01:45 Why LinkedIn Beats Every Platform
