Agency Giants

How I Made $1.8M In My First Year Running an SEO Agency | Carrie Rose | #28

6 snips
Jan 17, 2026
Guest
Carrie Rose
Carrie Rose, founder and CEO who scaled Rise at Seven to multi‑million revenue, shares her rapid growth playbook. She explains finding a creativity gap in SEO and building search‑first content. Carrie outlines pricing premium, a winning pitch structure, hiring through hypergrowth, and using AI to scale creative work.
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INSIGHT

Chase Humans, Not Algorithms

  • Instead of chasing algorithms, chase human behaviour because Google follows people.
  • Applying traditional advertising thinking to SEO makes content more human and effective.
ADVICE

Use The Three-F Rule For Clients

  • Stop taking on everything; set client-fit rules that include fun, fame, or finance.
  • Decline projects that don't meet two of these criteria to protect team culture and quality.
ADVICE

Insist On 12-Month Retainers

  • Insist on 12-month minimum retainers to align work with long-term SEO outcomes.
  • Set strict payment terms and walk away if prospects refuse those commitments.
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